What Coaching Isn't
I hope over the past two weeks you’ve gotten a good idea of
what Business & Life Coaching is. I
know I’ve sparked some new interest, as several readers have called and/or
emailed me. Thank you for your
interest. Marketing is all about
education and I believe education is something we all must be getting
constantly. Think about that and your business.
Today, I would like to share with you what I believe coaching isn’t. I know what you’re thinking right now. You’re thinking, why would he have to write about this, isn’t it just the opposite of what coaching is? While some of that may be true, let’s look at what coaching truly isn’t:
1. Coaching is not a sprint. Many people think they can hire a coach on a short-term basis and see the results they want after two or three coaching sessions. The fact is, coaching is a long-term commitment, kind of like a marathon.
2. Coaching is not a medical/clinical model. While a good coach can diagnose what you and your business needs are, there is no pathology involved. A good coach doesn’t need a PHD from an accredited university. An experienced and effective coach should have a PHD in Business & Life, from what I call the school of hard knocks!
3. Coaching isn’t about fixing the past. It’s more about building a path for the future. Most coaching clients desire to move to a higher and better level of functioning. That doesn’t mean we don’t visit the past, we just don’t dwell on it. As my good friend Tony Robbins likes to say, “The past only equals the future if you bring it with you!”
4. Coaching does not assume emotions are a symptom of something. Coaches see emotions as natural and helps normalize them. The positive emotions are used to build on and the negative emotions are removed.
5. Coaching isn’t about nurturing and parenting a client. A good coach should act as a catalyst to challenge, should be direct, and should be a straight talker (anyone that knows me is agreeing big-time right now).
6. Coaching isn’t about healing. It’s all about designing, developing, and executing….all on behalf of a more desirable future.
7. Coaching isn’t painful. For the most part that is. For some people, change is painful. A good coach can help change your mindset around change rather quickly. Growth and progress can actually be rapid and very enjoyable; of course, you have to try it to understand that.
8. Coaching is not a path to healing. Coaching is about stretching further than you have before, taking off your blinders, and breaking down limiting beliefs and barriers. Coaching is empowering.
I hope I’ve given you a clear idea of what I believe coaching isn’t. As you can see, I don’t believe its therapy (at least not the kind you would get from a licensed counselor or at your doctor’s office). While new clients start out with a mix of excitement and nervousness, there is no “white coat fever” to worry about.