What Coaching Isn't

Guest post by: Dave Ferguson
Become an Author

Free PDF Download
Seven Steps To An Attitude Transplant - By Dave Ferguson

I hope over the past two weeks you’ve gotten a good idea of what Business & Life Coaching is. I know I’ve sparked some new interest, as several readers have called and/or emailed me. Thank you for your interest. Marketing is all about education and I believe education is something we all must be getting constantly. Think about that and your business.

Today, I would like to share with you what I believe coaching isn’t. I know what you’re thinking right now. You’re thinking, why would he have to write about this, isn’t it just the opposite of what coaching is? While some of that may be true, let’s look at what coaching truly isn’t:

1. Coaching is not a sprint. Many people think they can hire a coach on a short-term basis and see the results they want after two or three coaching sessions. The fact is, coaching is a long-term commitment, kind of like a marathon.

2. Coaching is not a medical/clinical model. While a good coach can diagnose what you and your business needs are, there is no pathology involved. A good coach doesn’t need a PHD from an accredited university. An experienced and effective coach should have a PHD in Business & Life, from what I call the school of hard knocks!

3. Coaching isn’t about fixing the past. It’s more about building a path for the future. Most coaching clients desire to move to a higher and better level of functioning. That doesn’t mean we don’t visit the past, we just don’t dwell on it. As my good friend Tony Robbins likes to say, “The past only equals the future if you bring it with you!”

4. Coaching does not assume emotions are a symptom of something. Coaches see emotions as natural and helps normalize them. The positive emotions are used to build on and the negative emotions are removed.

5. Coaching isn’t about nurturing and parenting a client. A good coach should act as a catalyst to challenge, should be direct, and should be a straight talker (anyone that knows me is agreeing big-time right now).

6. Coaching isn’t about healing. It’s all about designing, developing, and executing….all on behalf of a more desirable future.

7. Coaching isn’t painful. For the most part that is. For some people, change is painful. A good coach can help change your mindset around change rather quickly. Growth and progress can actually be rapid and very enjoyable; of course, you have to try it to understand that.

8. Coaching is not a path to healing. Coaching is about stretching further than you have before, taking off your blinders, and breaking down limiting beliefs and barriers. Coaching is empowering.

I hope I’ve given you a clear idea of what I believe coaching isn’t. As you can see, I don’t believe its therapy (at least not the kind you would get from a licensed counselor or at your doctor’s office). While new clients start out with a mix of excitement and nervousness, there is no “white coat fever” to worry about.

Communication Skills - What we need to be Aware of.

Find out how to Communicate Effectivly

Spam: You probably hate it but can you define it?

What are the 3 biggest challenges faced by supply chain/purchasing professionals today? (Survey Result 15)

Secrets to Filling your Coaching Practice

So what differentiates a Life Coach from a Business Coach from an Executive Coach?

8 Things that can lead you to start a Coaching Business

Sales Team Transformation thru Coaching

How to succeed in online business

Sales Coaching - The Big Differentiator

Impact of Sales Process versus Sales Coaching

The 5 Benefits of Virtual Coaching Engagements

Sales Executives Need to be Coaching their Sales Managers

Article #14 Want To End Your Money Worries Forever?

The Coaching Imperative

PERSONAL AND EXECUTIVE COACHING

Performance coaching in the workplace

Is Personal and Business Coaching Alive in Ireland?

Pushing Up Your Coaching Credibility

Knowing Your Rights with the Media and Press

Home > Marketing > Dave Ferguson > What Coaching Isnt > Google +

Free PDF Download
Seven Steps To An Attitude Transplant - By Dave Ferguson

About the Author: Dave Ferguson

RSS for Dave's articles - Visit Dave's website

Dave Ferguson, has over 20 years of corporate experience at the senior level. He has held positions of Senior Vice President and National Sales Manager at companies such as Wells Fargo, HSBC and other financial institutions. Dave's broad range of experience at these prestigious companies where he coached, mentored, trained and developed leaders makes him uniquely qualified to coach you and those in your organization. Dave's clients value his diverse and solid background as they put their trust in him to guide them and their companies through whatever challenge or situation develops. Dave's coaching process provides personal and business management strategies - a balanced solution to help his clients work less, earn more and enjoy richer lives. Dave additionally is a sought after public speaker and also has developed several workshops and bootcamps designed to help people improve. He is also a certified member of the John Maxwell Team, and is proud to be able to offer the internationally recognized leadership expert's programs to his clients.

He can be reached at Dave@AskCoachDave.com.

Click here to visit Dave's website.

More from Dave Ferguson
Get Prepared for the Upturn
The Five Bes of Customer Service
Recruit and Hire the Right People for Success
Are You Ready For Coaching
Coaching through the Recession

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Featured Blog

Iridium consulting Blog
By Colin Graves, Iridium Consulting

What Coaching Isn't

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: