Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Sales And Marketing Is All About

Sales And Marketing Is All About

Sales and marketing is all about “you”.

What this means is that “you” – that is, your customer – must the focus of everything you do from creating value to communicating it. “You” helps you remember who you should be talking to and whose needs you must address. “You” keeps you away from becoming "I"-centric, company-centric or product-centric. At the end of the day everything you do is about “you” the customer.

Think about your last sales or marketing pitch. How much of what you discussed was about you instead of the customer? Are you bringing a fantastic new product to the market? Did your company just get written up in a trade journal? Did you rattle off all of the new features we love writing up brochures about? It is okay to talk about all of that as long as the focus is on “you.”

Value is the key in turning a typical sales and marketing presentation around to become customer-oriented. Value asks the question: what’s in it for “you”? Does your fantastic new product answer a need your customer told you about? Why should your customer care about you getting written up in that trade journal? How do those new features benefit your customer specifically?

Traditional sales and marketing often follows a “holier than thou” approach where we preach to the customer about the virtues of ourselves and our product and service and then direct them on what they should do (buy our product). This approach worked in the past and may have been appropriate way back when. Today, however, customers know far more and demand far more.

The next time you are surfing the web pay attention to how much marketing is “you”-centric and how much is “we”-centric. Many companies still fall into the trap of declaring their virtues as their primary sales and marketing pitch. “We have been in business for 20 years!” “We are ISO9004 certified!” “Our product has been ranked #1 for 3 years in a row!” Who cares? Do you?

Instead, how about a slight change in wording and thinking: “Partner with the industry leader for over 20 years.” “Our ISO9004 certified products ensure you will receive the highest quality available on the market today.” “Join 1000s of customer who have made our product #1.” Same information, different focus. This time you are speaking to the customer and talking about value.

Try tweaking your sales and marketing pitch to be more “you”-centric and more direct. The word “you” should figure predominantly in all of your customer communications, presentations and discussions. Don’t just make pronouncements but seek to engage. Don’t assume you know but ask. Don’t rattle on about yourself but rather seek to understand and create enough interest where the customer asks themselves.





Sales And Marketing Is All About - To learn more about this author, visit Hussain Zaidi's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Hussain Zaidi
(Visit Hussain's Website) Hussain Zaidi is the creator of Sales-And-Marketing -For-You.com and makes sales and marketing simple after over a decade of working with start-ups to Fortune 500 companies in a variety of sales and marketing roles.

Hussain Zaidi is a Silver author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Hussain Zaidi's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Hussain Zaidi's Complete List of Marketing Articles For FREE!

More Hussain Zaidi
Sales And Marketing Is All About
The Five Rules Of Gentle Yet Firm Sales And Marketing
The 3 Principles of Do Nothing Sales And Marketing
Free Downloads


 
 
 


Evan Elite Authors
Linda Richardson  
John Alexander  
Staging Diva  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Cash Flow Forecast Samples Icon Cash Flow Forecast Samples
Easy Product Ideas Icon Easy Product Ideas
Building Business Relationships Icon Building Business Relationships
How to Get a Life Icon How to Get a Life
Pro-Forma Template Icon Pro-Forma Template
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Productivity Blogs To Watch In 2008
Top 50 Productivity Blogs
Top Blogs To Watch In 2008
 
Guide To ERP Software / Business Management Software
Guide To ERP Software
Business Management Software
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
John Bentum Abura, Ghana,
John Bentum
Abura, Ghana
SEO For Africa

If I Were A Startup...
Lee Segal, >1,800% Growth in 5 Years
Lee Segal
>1,800% Growth in 5 Years
Julie Mitchell, $470k to $1.1 Mil in 2 years
Julie Mitchell
$470k to $1.1 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
J.K. Rowling, Harry Potter
J.K. Rowling
Harry Potter
Howard Schultz, Starbucks
Howard Schultz
Starbucks
Famous Entrepreneurs - Complete List

Entrepreneur Advice
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Guy Kawasaki, The Art of the Start
Guy Kawasaki
The Art of the Start
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Why is a company culture so important
By Ron Finklestein
     Are you Untouchable
By Ron Finklestein
     Why Businesses Succeed
By Ron Finklestein

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More popular articles
- Siebel Ondemand Crm
More Information