---

Guest post by: Hussain Zaidi Become an Author

Tweet

---

---

Sales and marketing is best done without selling or marketing.

Think of something that you do very well. Now ask yourself, "what am I thinking during those times?" Regardless of whether you are good at tennis, flower arranging or having a conversation, I bet that most of the time you do not consciously think about it or are even aware of doing it. So it is with the best sales and marketing which is natural and effortless.

Zen has a principle called doing nothing which follows the same approach. Doing nothing does not mean staying in bed but rather doing nothing to hinder the natural evolution of a given process or life itself. It is like a fine balancing act where your role is simply to guide the process as it unfolds without committing any forced or extraneous actions.

This may sound a bit abstract and so I have boiled it down to 3 concrete principles for you to apply to your everyday (non) sales and marketing:

1. Seek to Interact: In the first instance we seek to make contact, to engage, to befriend. What this means is being personable and helpful and knowledgeable about a specific problem your customer is facing. It does not mean launching into a pitch or a series of features and benefits or trumpeting how great you are

2. Seek to Understand: Ask questions. Build rapport. Ask more questions. Empathize. You can learn something from every conversation and you should genuinely enjoy the experience with each customer without trying to force a sale or "next step". Learn by knowing that you do not know everything about this customer

3. Seek to Add Value: We are here to add value whether it be a simple friendly gesture, useful information or a solution to a problem through our product or service. As you get better about adding value in all the little ways you will get better at closing more business. It is not about you or your solution but about enhancing your customer's life

Applying these principles to everything you do in sales and marketing will help you evolve as a natural seller and marketer without "selling" or "marketing". If you think about it, these are the same principles you apply in making a friend, raising a child or attending a seminar to learn something. Why should it be any different in sales and marketing? How can it be any different in sales and marketing?

In sales and marketing the opposite of doing nothing very quickly becomes doing the wrong thing. Think about pushy salespeople or the presumptuous, condescending marketing we all hate. Think about blatantly self-serving "great offers" and the downright deceit practiced by sellers and marketers today. Remember the adage that no one like to be sold but that everyone likes to buy.

Do not push but create a pull instead!

Related Articles

  Sales Training Techniques that Work!
  Seven Fundamental Marketing Principles
  Are you a Spiritualpreneur?
  Do You Enjoy Tremendous Success?
  Sales Presentations That Close Themselves
  Tailor the Sale
  Four Success Characteristics plus two
  Developing An Effective Marketing Campaign
  Why Most Will Fail At Their Internet Marketing Business Opportunity?
  Kaizen, Kaizen, Kaizen - Why so many?
  The Secret & The Law of Attraction
  Buildup to Breakthrough – Your Sales & Marketing Flywheel
  Establishing a Brand Scorecard
  Value-Driven Marketing: How To Increase Your Clients, Referrals & Customer Loyalty With Ease
  Why You Need To Learn Attraction Marketing
  Using the Theory of Constraints in Marketing
  What You Are Doing To Undermine Your Authority
  Sales and Up-Selling is No Joke
  Get To Know (No) Fast
  Capturing the Essence of Attraction Marketing

Related Forum Posts

Online Sales and Marketing vs Traditional
Re: Online Sales and Marketing vs Traditional
niche forum categories
Different Hats
Any ideas for potential partner sites?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Easy Free Income from Home by Blogging

Do You Really Want to Go Public?

Five Simple Work at Home Tips

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.