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Marketing Analytics – the 411 on Generating Business Leads

Written by: Ryan Nokes

Article Overview: How can MC Hammer still fill concert halls? His secret is simple: marketing analytics.

Marketing Analytics – the 411 on Generating Business Leads

With brazen confidence, and maybe even a note of defiance, MC Hammer responded to reporters who asked him if he felt self-conscious about being a middle-age rapper at his recent Utah concert: “I’m the guy who went to the Tokyo Dome and sold out five nights. Who’s the other rapper who sold out five nights at the Tokyo Dome? Oh, that’s right, there isn’t one.”

What makes The Hammer “too legit to quit?” Hammer spills his secret. It’s marketing analytics. Check him out on YouTube: "Hammer on Analytics"

What Are Marketing Analytics?

Analytics is the science of making intelligent business decisions based on quantitative data. Marketing analytics applies specific analytical techniques to the marketing process.

To be of any use, collected data must be presented in such a way as to gain actionable insight. Analytic competitors use information visualization techniques to take raw data and transform it into true intelligence.

We used analytics for one of our clients, helping them not only collect the right data, but then visualize it for at-a-glance understanding.

This information highlighted that their pay-per-clickcampaign was costing them 70k a year for almost noreturn. By combining this information with otheranalytics, the company is now in a position to optimizeits website and drive more targeted website traffic, whilesimultaneously reducing its costs.

Why Are Analytics So Important?

This recession has tightened everyone’s belt. Cutting costs, improving operational efficiency and maximizing marketing ROI are key ingredients to surviving these times. Wouldn’t you sleep better at night knowing that your decisions were based on facts instead of gut instinct?

With marketing analytics, it is possible – even easy – to:

• Drive targeted website traffic

• Generate business leads

• Build brand loyalty

• Optimize your website

And you can do this on a considerably reduced budget.

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Article Tags: analytical techniques, better at night, data marketing, defiance, glance, gut instinct, information visualization, intelligent business decisions, marketing analytics, marketing process, mc hammer, middle age, operational efficiency, pay per click, quantitative data, raw data, recession, tokyo dome, true intelligence, visualization techniques



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