Tweet

Twitter Metrics Programs

Written by: Ryan Nokes

Article Overview: The programs that make Twitter metrics possible.

Twitter Metrics Programs

We’ve been looking at various Twitter metrics to really try and turn your twitter usage into something measurable, trackable, and improvable. The idea is to improve marketing ROI.

In today’s post, I’m going share some recommendations regarding the best analytical tools available for Twitter right now, as well as see what type of insight can be gathered from them.

Klout.net

Klout measures personal influence. In Klout’s own words: “Klout allows you to track the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.”

This is the best tool I’ve yet seen, supplying the most data and the best visualizations, as well as opportunities to import into Excel (albeit through a copy and paste) for my own data manipulations. They measure some 25 metrics.

TwitterFriends

TwitterFriends operates on the assumption that there are a lot of people we follow on Twitter that don’t create a ton of value for us, but that buried within those contacts are real gems. TwitterFriends helps you identify who those people are (the relevant net). These are people that you talk with frequently or that consistently feed you great content.

19 twitter metrics are tracked, most of which are completely useless, but a few which have value, namely:

• Numbers of relevant/valuable contacts in your Twitter fanbase

• Conversation Quotient (CQ)

o States how many tweets are @replies

o Shows the extent you are using Twitter to have conversations with others

o Good metric for tracking relationship management

o Average CQ is 25.4% (this can be used as a benchmark)

• Link Quotient

o States how many tweets included links

o Good metric for tracking information management

TweetEffect(attempts to measure how individual tweets affect follower counts)

This is an interesting idea and one with some potential if combined with other metrics. It assumes that what you tweet will affect followers within five minutes. The service analyzes your last 200 tweets and examines whether you gained or lost two or more followers within 5 minutes of the tweet.

Tweet Stats (measures your Twitter activity)

This is an interesting program because it tracks activity for any user and presents it in an intuitive graphical format. It shows the following information:

• A month-by-month tweet log since you joined Twitter

• A daily breakdown of tweet volume

• An hourly breakdown of tweets by hour

• Hourly activity over a 7 day period

• @replies report

• Popular words in your tweets

What I don’t like here is the fact that I can’t get the data for myself. No data export, no CSV. I had to input this stuff manually.

Tweetmeme(measures trends by link retweets)

Tweetmeme is a link aggregator service, collecting all the tweeted links in the Twitterverse and classifying them for searchability. It makes sense of a bunch of 140-character nonsense. Tweetmeme enables you to track your industry and competitors, as well as trends in general, and see what topics are of the most interest to people, as measured by the number of times they get retweeted. They also have some plugins and widgets which I find useful.

Twitalyzer(attempts to measure the strength of your Twitter efforts)

This service was created by the guy who wrote Web Analytics: Demystified. He’s created a tool that measures 5 metrics:

• Influence (how much do you impact the conversation)

o As measured by numbers of followers, number of times you are retweeted, number of times you retweet others, number of conversations you have with others, and number of tweets in general in a given period

• Signal-to-Noise (the amount of valuable content you share)

o As measured by references to others you make (@conversations), imbedded URL links, hastags (#topic), and number of times you retweet someone else. These elements are summed and then divided by the number of total tweets in a period.

• Generosity (the amount you retweet others)

• Velocity (the frequency that you update on Twitter)

• Clout (number of times you are cited in other people’s tweets)

The service is free and easy, but I don’t like how it aggregates information into pre-determined metrics. I have no ability to analyze the data or manipulate it for insights. Of any of the tools, I find this one to be the least useful.

Visualizing Twitter Analytics

I used Hubspotas a case study. They’re famous for theirgrader toolsas well as their search optimization software. I culled all the useful data I could from the above programs and threw it into a spreadsheet to visualize it. This is the best I could create. I’d really like to see more of a Google Analytics interface created with these Twitter analytics apps; it would make the analysis much easier. As it is, this is a decent at-a-glance dashboard. Let me know your thoughts. How would you change it? What would you add or take away?

Related Articles
  Twitter Metrics
  Who SHOULD be mentored?
  Is Twitter For The Birds?
  Defining Success Metrics for Corporate Blogs
  Eight Advanced Twitter Programs

Article Tags: analytical tools, assumption, composition, conversations, copy and paste, extent, font family, gems, graph, innovative tools, insight, manipulations, metrics, personal influence, quotient, sans serif, span style, style font, twitter, visualizations



Related Forum Posts
Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Any experience with McManus UK Ltd.? - Did anybody already deal with any of the McManus UK Ltd offshore entities? I do have a program, but not enough cash. I have been advised that they can fund investors with access to Private Placement Programs but they don’t want to joint venture with me. They want a fee for the service. This is why I want to find out if anybody has had first hand experience with this group? Patrick Ohara, Financial Consultant
Re: Social Media Works If You Do It Right... - Hi Michelle, Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well! DH
Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Promoting your company and self with verve

Using Social Media Marketing

Mistakes Made by New or Inexperienced Sales Staff

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.