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Can Using Twitter Make You More Efficient?

Written by: Deborah Young

Article Overview: Improve efficiency using Twitter? Really? It's all about connections. Read and learn!

Can Using Twitter Make You More Efficient?

Twitter is just a fad, right - peopled by a herd of sheep who can be categorized into two groups:

1. Those chasing their own tails looking for the next great get rich quick scheme

2. Those who have nothing better to do than to broadcast the minutia of their lives in boring 140-character snippets. Wrong.

Sure, there's a certain percentage of the 40 million folks on Twitter that may fall into one of these categories. There's always at least a little truth in any stereotype. However, in the right hands, Twitter can be a powerfully efficient tool for business. And, if you're smart enough to be reading this, I'm certain you fall into the latter group!

It's all about connections

Every business has goals to strive for and problems to address that can be placed into two broad camps - both of which can be ably addressed via Twitter:

• Connect with potential customers
• Stay connected with existing customers

Connecting with potential customers

- Feedback. Want to know why people aren't buying your product? Ask them!

- News. Get the word out about that new and improved product that they WILL buy. Tell people about the new store you just opened in their neighborhood.

- Trends. Following potential customers (or even competitors) can provide valuable insight.

- Your Product. By carefully selecting the people you follow, you can focus directly on those who need your product.

Stay connected with existing customers

- Feedback. Got a burning question you'd love to get answered right now? Who better to answer than your existing customers?

- Loyalty. Strengthen your bond with customers by providing a virtual "face" to talk to, confide in, get advice from.

- News. When you have news to share you want to spread it far and wide. Twitter friends not only get the news from you immediately, they also love to share with THEIR friends.

- Trends. Your current customers can show you what's hot - and what's not - immediately.

- Your Product. Customers know what they want and, if you're willing to listen, they will happily tell you.

And the answer is....

These are just a few ideas to get your thinking started. All of them can be done better/faster/cheaper via Twitter than via traditional channels - and we all know that better/faster/cheaper translates to more efficient.

Goal achieved. Problem solved. Burning question answered.

Related Articles
  Before You Dismiss Twitter
  You're Addicted to Twitter If You..
  How Twitter can have a postive effect on your business
  Blogging, Articles and Twitter - A Powerful Marketing Combination
  Is Twitter For The Birds?

Article Tags: burning question, existing customers, fad, herd of sheep, insight, li li, love, loyalty, minutia, neighborhood, snippets, stereotype, truth, twitter, ul, virtual face
Referred by: http://jaykubassek.com



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LEADERS - L- Loyal E- Eager to learn and serve A- Active D- Delegate E- Efficient R- Reliable S- Smart
Re: Social media - [quote="jacksonp":38eoggxw][quote="terriz":38eoggxw] What Twitter tool are you using that provides those features? I use Hootsuite, TweetDeck, and recently added TweetMiner to manage day-to-day tweeting, scheduled tweets, etc.[/quote:38eoggxw] I am sharing the tools which I use.These are the latest tools. twi.bz: Better Name-Dropping in Shortened URLs localtweeps: Make Twitter More Relevant by Bringing it Closer to Home tweefind: Twitter Search Un-Democratized[/quote:38eoggxw] Thanks for sharing those!
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.


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