Can Using Twitter Make You More Efficient?
Twitter is just a fad, right - peopled by a herd of sheep who can be categorized into two groups:
1. Those chasing their own tails looking for the next great get rich quick scheme
2. Those who have nothing better to do than to broadcast the minutia of their lives in boring 140-character snippets.
Wrong.
Sure, there's a certain percentage of the 40 million folks on Twitter that may fall into one of these categories. There's always at least a little truth in any stereotype. However, in the right hands, Twitter can be a powerfully efficient tool for business. And, if you're smart enough to be reading this, I'm certain you fall into the latter group!
It's all about connections
Every business has goals to strive for and problems to address that can be placed into two broad camps - both of which can be ably addressed via Twitter:
- Connect with potential customers
- Stay connected with existing customers
Connecting with potential customers
- Feedback. Want to know why people aren't buying your product? Ask them!
- News. Get the word out about that new and improved product that they WILL buy. Tell people about the new store you just opened in their neighborhood.
- Trends. Following potential customers (or even competitors) can provide valuable insight.
- Your Product. By carefully selecting the people you follow, you can focus directly on those who need your product.
Stay connected with existing customers
- Feedback. Got a burning question you'd love to get answered right now? Who better to answer than your existing customers?
- Loyalty. Strengthen your bond with customers by providing a virtual "face" to talk to, confide in, get advice from.
- News. When you have news to share you want to spread it far and wide. Twitter friends not only get the news from you immediately, they also love to share with THEIR friends.
- Trends. Your current customers can show you what's hot - and what's not - immediately.
- Your Product. Customers know what they want and, if you're willing to listen, they will happily tell you.
And the answer is....
These are just a few ideas to get your thinking started. All of them can be done better/faster/cheaper via Twitter than via traditional channels - and we all know that better/faster/cheaper translates to more efficient.
Goal achieved. Problem solved. Burning question answered.
Can Using Twitter Make You More Efficient - To learn more about this author, visit Deborah Young's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Deborah Young Blog - Reformed tennis bum. Project manager. Fortune 50 leader. World traveler. Web marketing strategist. Animal lover, especially (apparently) American English Coon Hounds. :) Business owner.
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