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Project Management for Internet Marketing: What Is A Project?

Article Overview: Creating a new web site is a project; managing that site once it's up and running is operations. Seems clear enough, right? Those of us who live in the real world know that very often it's hard to tell when the project stops and operations begins.

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Project Management for Internet Marketing: What Is A Project?

Every organization has work to do - even an organization consisting of a single work-at-home entrepreneur. That work falls into one of two categories:

Work that is ongoing and repetitive (Operations)
Work that is temporary and unique (Projects)

Creating a new web site is a project; managing that site once it's up and running is operations. Seems clear enough, right? Those of us who live in the real world know that very often it's hard to tell when the project stops and operations begins. The care and feeding of a web site is one big ongoing cycle: Launch the site. Review the data. Make improvements. Launch the improvements. Review the data. Make more improvements. Repeat as necessary.

Temporary

Where do we draw the line? Let's look at the meaning of "temporary," which, by the way, doesn't necessarily mean short term. The implication is that there is a definite beginning and a definite end. Projects are not ongoing efforts - even for a small home business.

The goal of a project is to achieve the objective and close out the project. Projects are the means by which a business strategy is implemented. They are not concerned with sustaining the business; that's the job of operations.

Remember two things about the temporary nature of projects:

1. The window of opportunity for a project is usually temporary.

2. Most project teams are created to implement the project and then disbanded at its completion.

Unique

If you're trying to do something that's never been done before, you're probably creating a project. Even though your company makes two-way radios, for instance, you'd still require a project to create the web site(s) for a new product launch. Or, what if you've decided to sell an existing line of radios via distributors as well as directly to the public? Same thing; you're doing something unique and that requires a project.

So, get that web site launched - and then turn it over to operations for tweaking to sustain the business.

To learn more about project management, visit the Project Management Institute's web site.

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Article Tags: business strategy, home business, home entrepreneur, implication, improvements, job, li li, objective, product launch, real world, repetitive operations, two way radios, window of opportunity
Referred by: http://jaykubassek.com

About the Author: Deborah Young
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Why in the world should you come to Deborah for strategic marketing consulting? Is she someone you can trust to help you grow your business?
If you're an entrepreneur or a local business owner, Deborah can help define and implement the online marketing solution that will make you more visible on the Internet and help increase your client base and profit margins. She single-handedly established the initial Web presence for a $50 million business and uses all the tools in the online marketing arsenal.
Finding solutions is second nature to Deborah but - getting back to that whole "trust" thing - don't take her word for it, take it from someone she's worked with:
"Deborah is the type of person you look to when you have an impossible project, impossible timeline, and so many variables you don't know where to start counting. She is the person you bring in and know it will all get done and people will walk away satisfied. How often does that happen even in the best of circumstances?"

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