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Ten Common Internet Marketing Mistakes, Part 2
| Guest post by: Deborah Young |
Article Overview: What makes you sit up and take notice of some Internet marketing ads while totally by-passing others? A well constructed ad can be worth its weight in gold, so this two-part series looks at some mistakes to avoid as you prepare advertising copy for your next Internet marketing campaign. Part 2 of 2.
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Free Download - There Really Is No Free Lunch For Entrepreneurial Success By Deborah Young |
Ten Common Internet Marketing Mistakes, Part 2
Previously we reviewed five common Internet marketing mistakes made by many work at home entrepreneurs: deceptive offers and discounts, inaccurate advertising copy, irrelevant or inappropriate images, capitalization of every word, and capitalization of entire words. Now let's look at five more mistakes that could give your home business a black eye.
Spelling, Grammar, Slang
We're all constrained by the character limitations set forth in online marketing ads but the text of the ads must make sense grammatically. Intentionally misspelled words, obscure slang, and incorrect grammar just make you look bad - or , worse, stupid. I won't ask you to create a fish bone diagram and there won't be a test at the end of this article, but keep your verbiage simple and logical - and follow the grammar rules for your language.
Inappropriate Targeting
No targeting cigarettes and alcohol to minors. Enough said.
Relevance
Be sure the web site linked as the destination for your online marketing ad is relevant to the content of the ad. Search engines hate irrelevant content, and you will be punished accordingly if they deem your content to be invalid. To stay within most social networking site guidelines, your safest bet is to always link to a web site vs. a document (such as a PowerPoint presentation or a PDF file).
Politically Incorrect Language
Use common sense. If it would hurt your feelings or embarrass your grandmother you probably don't want to include it in your online marketing ads.
Symbols and Numbers in Place of Words
Have you ever seen a personalized license plate and thought to yourself, "Huh?" I have a friend whose vanity plate says "PRESHM." Since I know her well this moniker makes perfect sense to me. (Sorry, can't let you in on the secret!) However, to the uninitiated this label is total gibberish. Online marketing ads that use single letters or numbers in place of words leave me pondering (and not in a good way) the situation just like people who don't know my friend try to work out what "PRESHM" means.
If you're a work at home entrepreneur tempted to use any of the ten Internet marketing techniques reviewed in this series, remember this: these techniques aren't creative; they're distracting and in some cases just plain dishonest. Common sense and the KISS (keep it simple, stupid) principle should keep you on the right track.
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Article Tags: black eye, capitalization, character limitations, cigarettes and alcohol, common internet marketing, fish bone diagram, gibberish, grammar rules, home entrepreneurs, inappropriate images, incorrect grammar, incorrect language, marketing mistakes, moniker, perfect sense, personalized license plate, powerpoint presentation, search engines, social networking site, vanity plate
Referred by: http://jaykubassek.com
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About the Author: Deborah Young RSS for Deborah's articles - Visit Deborah's website If you're an entrepreneur or a local business owner, Deborah can help define and implement the online marketing solution that will make you more visible on the Internet and help increase your client base and profit margins. She single-handedly established the initial Web presence for a $50 million business and uses all the tools in the online marketing arsenal. Finding solutions is second nature to Deborah but - getting back to that whole "trust" thing - don't take her word for it, take it from someone she's worked with: "Deborah is the type of person you look to when you have an impossible project, impossible timeline, and so many variables you don't know where to start counting. She is the person you bring in and know it will all get done and people will walk away satisfied. How often does that happen even in the best of circumstances?" Click here to visit Deborah's website   Feeling Frustrated You Have A Choice There Really Is No Free Lunch For Entrepreneurial Success Entrepreneurs Persist To The End Ten Common Internet Marketing Mistakes Part 1 Useful Internet Marketing Tools On The Cheap AddThis |
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