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Understand Intention to Build a Profitable Keyword List

Guest post by: Deborah Young

Article Overview: Build a powerful keyword list by understanding the INTENTION behind search terms.

Understand Intention to Build a Profitable Keyword List

When someone types in a keyword or keyword phrase in a search query they're asking a question - and unless you can figure out what the REAL question is your keyword list will miss the mark and won't be a source of viable leads. Since dialing 1-900-PSYCHIC isn't a realistic option (for most of us anyway :)) figuring out what question is being asked and, perhaps more importantly, which question(s) are being asked by people looking for what you're selling requires some thought and analysis.

What's the Real Question Your Keyword Is Asking? Start with a keyword or keyword phrase that's relevant to the category you're investigating. We're in the throes of the play-offs as I write this, so let's look at the keyword "baseball."

Using your web browser (Firefox and Chrome work well for this) start typing in a search for "baseball." The browser will throw up a list of suggestions before you type in the entire word. Let's take a look at that list:

• baseball hall of fame
• baseball
• baseball games
• baseball america
• baseball reference
• baseball express
• baseball bats
• baseball scores
• baseball standings
• baseball card values

Think about the mindset of the person typing in each of these baseball-related terms. Someone typing in "baseball" is fishing; they don't really know what question to ask so they're looking for ideas. On the other hand, someone investigating "baseball card values" is probably looking to buy or sell a card - or maybe they're thinking about starting a collection and want to know if it's something they can afford or if it would be a profitable endeavor.

Using Negative Keywords Even within a long-tail keyword like "baseball card values" there are a variety of questions that are important to understand, particularly if you buy or sell sports memorabilia. Is this person looking to buy or sell a card or are they simply researching in order to write a school paper about the declining value of baseball cards? If I sell baseball cards for a living I'm probably NOT looking to attract the person writing a research paper, right?

This is where negative keywords can play a valuable role. Let's search again for "baseball card values:"

• baseball card values
• baseball card values for free
• baseball card values online free
• baseball card values beckett
• baseball card value lookup
• baseball card value calculator
• baseball card value topps
• baseball card value finder
• baseball card values by player
• baseball card value database

If I don't buy or sell "Topps" brand baseball cards, I should probably include "topps" as a negative keyword. "Database" seems a bit too research oriented, so I'd probably include it on my negative list as well.

It's All About Effective Keyword Strategy Think strategically and understand these three things to begin building an effective keyword strategy:

• Know what questions are being asked.
• Decide which questions are relevant to your business.
• Decide which questions are irrelevant to your business.

Include keywords or negative keywords based on these results and you're well on your way to creating a profitable keyword list.

Bye for now!

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Article Tags: baseball america, baseball card values, baseball express, baseball games, baseball hall of fame, baseball reference, baseball scores, baseball standings, firefox, hall of fame, keyword list, li li, mindset, play offs, profitable endeavor, realistic option, search query, sports memorabilia, throes, web browser
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Keyword Selection - Hi All, Very interesting topic of discussion! Website success mainly depends upon the target keywords so the keywords should be relevant to website theme. Long tail keywords often rank easily in SERP. You can also use Ad word Keyword tool for keyword selection. Keyword having less competition and high monthly search volume are easy to rank.
Re: Best Internet Marketing Strategies - I'd disagree with the first point. Keyword research is important, but it should not be the complete focus when doing niche research. A niche is typically made up of thousands of keywords, and researching them all is very difficult, because the keyword tools won't tell you what most of them are. Plus a niche is not a bunch of keywords, it is a demographic interested in a particular topic. You need to learn about the people in this demographic. Keyword research tells you their search habits and gives clues to competitiveness and potential profit, but you are looking at through a very narrow window of a much bigger picture.
Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan
Re: New SEO Tool from WordStream - Looks like a new one. Need to explore for its intuitiveness. I use IBP and Keyword elite. Thanks Robert
Re: How to do Link Building? - Be diligent. Build blogs.Pay attention to the contents.


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