Understand Intention to Build a Profitable Keyword List
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Free Download - Savvy Entrepreneurs Visualize Goals for Home Business Success By Deborah Young |
When someone types in a keyword or keyword phrase in a search query they're asking a question - and unless you can figure out what the REAL question is your keyword list will miss the mark and won't be a source of viable leads. Since dialing 1-900-PSYCHIC isn't a realistic option (for most of us anyway :)) figuring out what question is being asked and, perhaps more importantly, which question(s) are being asked by people looking for what you're selling requires some thought and analysis.
What's the Real Question Your Keyword Is Asking?
Start with a keyword or keyword phrase that's relevant to the category you're investigating. We're in the throes of the play-offs as I write this, so let's look at the keyword "baseball."
Using your web browser (Firefox and Chrome work well for this) start typing in a search for "baseball." The browser will throw up a list of suggestions before you type in the entire word. Let's take a look at that list:
- baseball hall of fame
- baseball
- baseball games
- baseball america
- baseball reference
- baseball express
- baseball bats
- baseball scores
- baseball standings
- baseball card values
Think about the mindset of the person typing in each of these baseball-related terms. Someone typing in "baseball" is fishing; they don't really know what question to ask so they're looking for ideas. On the other hand, someone investigating "baseball card values" is probably looking to buy or sell a card - or maybe they're thinking about starting a collection and want to know if it's something they can afford or if it would be a profitable endeavor.
Using Negative Keywords
Even within a long-tail keyword like "baseball card values" there are a variety of questions that are important to understand, particularly if you buy or sell sports memorabilia. Is this person looking to buy or sell a card or are they simply researching in order to write a school paper about the declining value of baseball cards? If I sell baseball cards for a living I'm probably NOT looking to attract the person writing a research paper, right?
This is where negative keywords can play a valuable role. Let's search again for "baseball card values:"
- baseball card values
- baseball card values for free
- baseball card values online free
- baseball card values beckett
- baseball card value lookup
- baseball card value calculator
- baseball card value topps
- baseball card value finder
- baseball card values by player
- baseball card value database
If I don't buy or sell "Topps" brand baseball cards, I should probably include "topps" as a negative keyword. "Database" seems a bit too research oriented, so I'd probably include it on my negative list as well.
It's All About Effective Keyword Strategy
Think strategically and understand these three things to begin building an effective keyword strategy:
- Know what questions are being asked.
- Decide which questions are relevant to your business.
- Decide which questions are irrelevant to your business.
Include keywords or negative keywords based on these results and you're well on your way to creating a profitable keyword list.
Bye for now!
Understand Intention to Build a Profitable Keyword List - To learn more about this author, visit Deborah Young's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Deborah Young Blog - Reformed tennis bum. Project manager. Fortune 50 leader. World traveler. Web marketing strategist. Animal lover, especially (apparently) American English Coon Hounds. :) Business owner.
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