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Useful Internet Marketing Tools On The Cheap: YouTube Insight
| Guest post by: Deborah Young |
Article Overview: If you're playing in the online video arena with your Internet marketing campaigns, YouTube must be one of your parking places. But are you getting all you can out of those postings? Do you know which of your videos are being viewed the most? Who's watching them? Are people commenting on your videos?
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Free Download - There Really Is No Free Lunch For Entrepreneurial Success By Deborah Young |
Useful Internet Marketing Tools On The Cheap: YouTube Insight
If you're like me you've devoted a fair amount of time and effort to shooting, editing and posting videos on the Internet as part of your online marketing campaigns. And if you're doing that, you're probably posting them to YouTube. It is, after all, the 2-ton guerrilla in the room. If you're looking to make money online and playing in the video arena, YouTube must be one of your parking places. But are you getting all you can out of those postings? Do you know which of your videos are being viewed the most? Who's watching them? Are people commenting on your videos?
Enter Insight
There's a built in tool on YouTube called "Insight" that provides answers for entrepreneurs to these questions and many more. You'll find it by going to your YouTube Account Overview page. On the right hand side, just above "Edit Channel" is "Insight." Selecting Insight takes you to a summary page for all of your videos where you can see how many times your videos have been viewed, check out the demographics of your audience, see where your videos are most popular, and see a list of your most viewed videos. You can even drill down on each of these categories to see more detail.
Find Out More
Want to get more specific? Click on the "All Videos" link and a list of all your videos pops up. You can then select individual videos and see all of the categories broken down for that specific title. You can also see the source of the views. Were they from an embedded player? Viral sources? External links?
Are you holding the attention of your audience? Hot Spots will tell you. It provides an audience attention score at each moment of your video and compares it to other videos of similar length. The higher the graph, the hotter your video.
Master the Data; Own the Market
You may find out some surprising things by using this tool. For instance, the last time I checked almost 100% of my viewers were men. (I'm trying to take that as a compliment, but I need all the women out there to step up and help me out!)
The important thing isn't so much what the data tells you as how you interpret the information and what you do with it. Master the data; own the market. Insight can help you do both.
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Article Tags: account overview, amount of time, audience attention, demographics, graph, guerrilla, hot spots, insight, last time, money, most viewed videos, online marketing campaigns, postings, score
Referred by: http://jaykubassek.com
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About the Author: Deborah Young RSS for Deborah's articles - Visit Deborah's website If you're an entrepreneur or a local business owner, Deborah can help define and implement the online marketing solution that will make you more visible on the Internet and help increase your client base and profit margins. She single-handedly established the initial Web presence for a $50 million business and uses all the tools in the online marketing arsenal. Finding solutions is second nature to Deborah but - getting back to that whole "trust" thing - don't take her word for it, take it from someone she's worked with: "Deborah is the type of person you look to when you have an impossible project, impossible timeline, and so many variables you don't know where to start counting. She is the person you bring in and know it will all get done and people will walk away satisfied. How often does that happen even in the best of circumstances?" Click here to visit Deborah's website   Ten Common Internet Marketing Mistakes Part 2 Useful Internet Marketing Tools On The Cheap AddThis Project Management for Internet Marketing What Is A Project Feeling Frustrated You Have A Choice Entrepreneurs the Economy and Internet Marketing Strategy |
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