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Useful Internet Marketing Tools On The Cheap: YouTube Insight

Useful Internet Marketing Tools On The Cheap: YouTube Insight

If you're like me you've devoted a fair amount of time and effort to shooting, editing and posting videos on the Internet as part of your online marketing campaigns. And if you're doing that, you're probably posting them to YouTube. It is, after all, the 2-ton guerrilla in the room. If you're looking to make money online and playing in the video arena, YouTube must be one of your parking places. But are you getting all you can out of those postings? Do you know which of your videos are being viewed the most? Who's watching them? Are people commenting on your videos?

Enter Insight

There's a built in tool on YouTube called "Insight" that provides answers for entrepreneurs to these questions and many more. You'll find it by going to your YouTube Account Overview page. On the right hand side, just above "Edit Channel" is "Insight." Selecting Insight takes you to a summary page for all of your videos where you can see how many times your videos have been viewed, check out the demographics of your audience, see where your videos are most popular, and see a list of your most viewed videos. You can even drill down on each of these categories to see more detail.

Find Out More

Want to get more specific? Click on the "All Videos" link and a list of all your videos pops up. You can then select individual videos and see all of the categories broken down for that specific title. You can also see the source of the views. Were they from an embedded player? Viral sources? External links?

Are you holding the attention of your audience? Hot Spots will tell you. It provides an audience attention score at each moment of your video and compares it to other videos of similar length. The higher the graph, the hotter your video.

Master the Data; Own the Market

You may find out some surprising things by using this tool. For instance, the last time I checked almost 100% of my viewers were men. (I'm trying to take that as a compliment, but I need all the women out there to step up and help me out!)

The important thing isn't so much what the data tells you as how you interpret the information and what you do with it. Master the data; own the market. Insight can help you do both.





Useful Internet Marketing Tools On The Cheap YouTube Insight - To learn more about this author, visit Deborah Young's Website.

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Deborah Young
(Visit Deborah's Website) DEBORAH YOUNG had a long and successful career creating order out of chaos - turning ideas and problems into solutions using web marketing and project management expertise. This enthusiastic business leader successfully balanced the creative and the technical, as well as strategic and tactical approaches, to cultivate and improve customer relationships and build and manage international teams. An accomplished Operations Leader and visionary Project Manager, Deborah identified opportunities, built consensus, developed and executed plans to deliver results - on time and within budget - and provide sometimes unusual solutions to pull failing projects back from the brink.

Today, Deborah builds on that lifetime of experience to help others succeed personally and professionally. She invites you to share in the conversation by subscribing to her blog and following along on Twitter.

Interested in a new business venture? Motivated entrepreneurs make money online by learning to market anything to anyone, anywhere in the world.




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