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Guest post by: Jim Symcox Become an Author

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Executive coaching can be the key that unlocks the door to a company's greater profits. Maybe as an executive coach I'm a little biased! Or maybe it's a result of a little knowledge...

An interesting study was conducted by Metrix Global, a survey company, on behalf of a US Fortune 500 company and the executive coaching company they use to develop their leaders.

The study investigated the benefits and Return on Investment (ROI) of coaching. At the same time they wanted to get the answers to these questions:

1. How did coaching add value to the business and what was the return on investment? 2. How could coaching be best leveraged in the future, especially if coaching was to be expanded to other business regions?

They discovered that 60% of the 30 leaders who responded to the survey company identified specific financial benefits resulting from the coaching.
If you look at the next 6 points I show how each of the Business Measures are identified as positive by a percentage of the survey respondents:

1. Productivity ---- 60%
2. Employee Satisfaction ---- 53%
3. Annualised Financial Benefit --- 50%
4. Customer Satisfaction --- 53%
5. Work Output --- 30%
6. Work Quality --- 40%

The study tabulated program costs for all 43 leadership development participants to discover a 529% return on investment produced by the coaching process.

Clients with customer or people responsibilities produced proportionally greater financial benefits. However, there were widespread benefits throughout the group participating in the study.

There's no doubt that these benefits can be realised by any size company, as long as the owners are willing to take action on decisions made.

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