Do You Know This Secret Way To Connect With Your Prospects
What if you could tell your customers about problems and explain to them in a friendly informed way. Rather than them finding out through the grapevine? Or how about releasing the beta of a new product which your customers already know is coming, have been involved in defining what it is and what it does and have already pre-ordered?
What about showing your customers the different people in your organisaton, what they get up to, the news ones, the leavers and the how they all contribute to your customer magic?
Are your staff upset if customers ring up and argue with them over something that wasn't even their fault? Does your support cost escalate year on year? Do you find yourself wondering whether this company is a good idea anymore?
Do you struggle to convince your current customers to give you referrals? Do you find sales take a lot of face to face contact. Because your company moves fast does your web site even reflect what you're all about anymore. Put it this way if you have your team on the site are they still the same people?
If you find yourself in any of those situations there's a secret that will help propel you out of the rut and into the limelight.
That secret is strategic blogging. I don't mean, "yeah, ok. Let's get someone to do a few blog posts every week about stuff to do with our industry, clients and the firm."
What I'm talking about is integrating your blogging into your business strategy. That means at the high level you're talking about how you'll use blogging to achieve business goals.
Blogging strategies could include:
1) A relaxed, informal method of putting the company's viewpoint from one or more staff using a message that toes the company line but doesn't constrain the bloggers freedom to make their point.
2) Provide a place on the blog where all issues discovered at customer sites for the products are posted about and feedback provided by customers. Then use the blog to ask for ideas to generate new products and services that your current customers might buy from you.
Do You Know This Secret Way To Connect With Your Prospects - To learn more about this author, visit Jim Symcox's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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