Social Media Can Grow Your Business
A good business needs to be continually testing new ways of getting business or modifying approaches, deliveries and products. And by testing and improving you can grow your business further, faster.
After all as Peter Drucker says,
“Business has only two functions - marketing and innovation.”
And one of those ways is to get on board the social media circus, including blogging and Twittering.
The power of social media (blogging, Twitter and others) is that it allows a two-way conversation between you and your prospects and customers.
That means it becomes a powerful way of communicating the reasons why you do things, your own values, the values of your company and a way of providing customers and prospects with added value and giving them a human side to your business.
An example of a business blog in action is my own “Business-Powerpack" Blog. The posts I provide are there to help businesses grow. Other businesses use blogs to communicate the status of company issues or provide behind the scenes insights or provide a free ebook on a topic that interests clients. The list of what you can do with a blog is almost endless.
Blogs can be used for a completely off-the-wall purpose. For example I run a blog called the Manchester Blog. It's purely to post about absolutely anything I can think of about Manchester.
You’d think only rabid and loyal Mancunions would read such a blog. Not so, there are readers from all over the world and different parts of Britain too.
Twitter Baffles Many
Twitter is a very useful tool. I signed up just after it started (around 2006) and set up @jymsym as my first Twitter account.
Until you begin using Twitter it may be difficult to understand how useful it can be. You can find new employees through it, meet new contacts and even understand the mindset of prospects you really want to become customers!
So let's consider why we should use social media in a company...
· You provide prospects with your personal and human side
· You provide clients with more information and round out what they know about you
· You can attract leads you would never have thought of
· social media sites are extrememly easy to create and update
· You can make money from it
· It can boost your Google rating very nicely thank you