3 Simple Steps to Quickly Grow Your Email Newsletter List
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Free Download - Choose Powerful Words to Get More Clients By Tammi Metzler |
You may already know that the quickest and most simple way to reach out to potential clients is to put a solid follow-up system in place. But after you set up your autoresponder and get ready to launch your email marketing campaign, there is still work to be done: You have to findnewsletter subscribers (a.k.a. potential clients).
Here are three simple steps you can take to quickly increase your newsletter subscribers:
1. Step one to a larger email newsletter list: Offer them something irresistible.
Just saying, “Sign up for my free newsletter” isn’t enough in the face of thousands of other newsletter options out there. Your potential clients’inboxes are crowded enough, so they need a compelling reason to hand over their email address. Your best bet is to offer something free in exchange for their name and email address. This free goody could be a special report, an article that’s loaded with useful info, or an audio clip that answers their pressing questions (and promotes your expertise at the same time!).
2. Step two to a larger email newsletter list: Remind them to finish subscribing.
Because of current anti-SPAM laws, most autoresponder programs require end users to confirm their subscriptions before you can start sendingemails to them. Unfortunately, though, you can end up with dozens or even hundreds of potential readers who were interested in what you have to say but never finished the subscription process and made it onto your email list. To avoid this, change the automatic confirmation email subject line from the simple “Please confirm your subscription,” which is boring and won’t always cause potential readers to take action, tosomething like, “One more step to your free report!” The bottom line is that you want to remind them why they signed up and that you’ve got good info to share.
3. Step three to a larger email newsletter list: Display your newsletter sign-up form on each page of your website.
Just having your sign-up form on one section, like the About or Contact Us page, will ensure that everyone who comes to your site through different pages will never even know that you have a newsletter. To get the most possible takers, you have to make the sign-up process available to each and every visitor who comes to your site.
Follow these simple steps, and you will soon have a solid group of warm leads that you can follow up with regularly. If you set a regular scheduleto remind your list that you’re the service provider who can help them improve their lives/get more money/etc., you’ll soon find that email marketing is a powerful tool to help you get more clients for your business.
3 Simple Steps to Quickly Grow Your Email Newsletter List - To learn more about this author, visit Tammi Metzler's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is North America's leading authority on team culture. She is an author and professional speaker and president of the leading team culture consultancy, TIGERS Success Series, Inc. Crampton has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down or to subscribe to TIGES Free monthly e-newsleeter go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: Winning Business Team Cultures And Why They Thrive, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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