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Does your website content grab visitors' attention?

Written by: Tammi Metzler

Article Overview: The purpose of your professional website is to capture potential prospects' attention and cause them to take specific action. If your website content doesn't speak directly to potential clients, they'll click away, never to be seen again. Read on to learn how you can make your website content more effective, starting today!

Does your website content grab visitors' attention?

Website visitors are self-centered. Not to say that in a negative way, but when potential clients are visiting your website, they're looking

for solutions to their problems. They don't care if you're the best darn painter or bookkeeper or (insert title here), they want to know that you understand them and their problems.

They want to feel like you're speaking directly to them, because then they will feel like you can help them.

So, with that in mind, the fastest way to lose website visitors is to have website content that is not "you-centered." "What the heck is that," you ask? Simple: "you-centered" websitecontent puts all the focus on how you can make your clients' life better/more fun/more productive, etc. Structuring your website content in a way that is flattering to you or your company is "me-centered."

That can mean choosing colors and patterns that you like best rather than those that your target market prefers. More importantly, it means having too much "I"- and "we"-speak and not enough "you" language.

Take a look at the two sentences below to get a better idea of "you-centered" writing. We're going to pick on business coaches in this example, but the method applies to all service professionals.

*Me-centered:* "I can help you get ahead in your business. I've completed ABC Coaching Certification and have loads of experience."

*You-centered:* "With my qualified business coaching services, you will instantly notice an increase in revenues. You can draw from my vast experience to grow your business tremendously in just two months!"

Notice how the "you-centered"website contentputs all of the focus on the potential client? It still mentions your expertise, but in a way that makes it all about your prospect, not you.

Website visitorseat it up and be all the more eager to learn more about how you can help them.

To see if your websitecontent is guilty of being "me-centered," read through the pages (or at least one, to start) and count the "I," "me," and "we" mentions. Then count the "you"mentions. There should be 2-3 "you's" for every "me."

If your websitecontent doesn't pass the test, go back and revise your paragraphs until each and every one is "you-centered." If that sounds like a task you just aren't ready or willing to take one, it may be time to hire a professional copywriter to "you-"ify your website.

The important thing is to make the revisions to your website content as soon as possible. The longer your website content is "me-centered," the less impact you'll have on the web visitors that are finding their way onto your website today.

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Article Tags: abc, bookkeeper, br, business coaches, business coaching, coaching services, colors, nbsp, sentences, service professionals, target market, website visitors, what the heck



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Content is KING - If you are looking to get higher rankings in search engines as well as more visitors to your website always ensure your website contains a lot of useful and interesting content. The best way to do this is to write extensively about 1 topic on a webpage while ensuring it contains as many relevant words (to the main topic) as possible. Search engines typically favour larger webpages with more content (and inbound links) and will index as many webpages as it can find throughout your website therefore allowing more channels of access to potential website visitors. It can also take a while to write many in depth webpages but if you have a weekly plan of creating 2 new webpages a week for 10 weeks you will see the benefits (search engine rankings, increased visitors) within 12 - 15 weeks.
Re: 7 Top Blog Design Tips - I only mentioned that the design of a site should be just as important because I personally won't stay at a site very long if the design looks like "crap." I'm not very picky by any means, but it's easy to tell if a site is just thrown together or whether the person took even a small amount of time to make it somewhat appealing. If the site looks horrible, it doesn't matter how good the content is, I'll leave. That's my own personal preference, so when creating my own sites, if I don't like how something looks, I'll change it until I like it. There's a good chance that there's someone else out there that will think close to the same as me. Meaning, if I think it looks appealing, then others out there will too. Hopefully, anyway. Also keep in mind you only have so many seconds to grab their attention, and chances are that they're looking at the overall design of the site before the awesome content.
Re: ¡xoq ??? ?o ?p?s?no ?u??? - Nice GT. It did grab my attention. But I was expecting spam. Didn't look who started the thread.
Re: Revenue Streams for Websites - [quote="DarrenR":1t1a9pho]First of all forgive me because I am really a newbie when it comes to online businesses. I have been playing with the idea of creating my own website. Basically, I am looking to create a content based website with revenue generated through advertising. (The content is still somewhat undecided as I am debating between a couple of ideas). My question is; what specifically, are the different and best ways that a content based website can generate revenue? Thanks Darren[/quote:1t1a9pho] It is great that you are planning to join the bandwagon of Internet Websites. You have not given any information on what your content is going to be about. I can suggest a couple of ways to make money using the website but I feel that at the moment you should focus more on the content that your website is supposed to have rather than on how to make money. If the content is good and you can retain the interests of the visitors this will keep them coming back to you. Many websites die very early on the Internet as they have too many things on mind. Remember, slow and steady wins the race. It’s the same rule out here too. Focus on one thing at a time, build a brand and add value to the site. Money will roll in once you have sustained competition.
Re: 7 Top Blog Design Tips - [quote="Alan Mater":2hz27pyq]I only mentioned that the design of a site should be just as important because I personally won't stay at a site very long if the design looks like "crap." I'm not very picky by any means, but it's easy to tell if a site is just thrown together or whether the person took even a small amount of time to make it somewhat appealing. If the site looks horrible, it doesn't matter how good the content is, I'll leave. That's my own personal preference, so when creating my own sites, if I don't like how something looks, I'll change it until I like it. There's a good chance that there's someone else out there that will think close to the same as me. Meaning, if I think it looks appealing, then others out there will too. Hopefully, anyway. Also keep in mind you only have so many seconds to grab their attention, and chances are that they're looking at the overall design of the site before the awesome content.[/quote:2hz27pyq] Hi Alan, I completely agree with you. I will leave a massy website, or even if the color is too bright. Like you I will take the time to work on my site until I am happy. It took me a long time to get my site to its look today, and guess what, now I am working on changing the entire layout.


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