Does your website content grab visitors' attention?
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Free Download - Top Five Reasons Why Your E-newsletter isn’t Getting Responses By Tammi Metzler |
Website visitors are self-centered. Not to say that in a negative way, but when potential clients are visiting your website, they're looking
for solutions to their problems. They don't care if you're the best darn painter or bookkeeper or (insert title here), they want to know that you understand them and their problems.
They want to feel like you're speaking directly to them, because then they will feel like you can help them.
So, with that in mind, the fastest way to lose website visitors is to have website content that is not "you-centered." "What the heck is that," you ask? Simple: "you-centered" websitecontent puts all the focus on how you can make your clients' life better/more fun/more productive, etc. Structuring your website content in a way that is flattering to you or your company is "me-centered."
That can mean choosing colors and patterns that you like best rather than those that your target market prefers. More importantly, it means having too much "I"- and "we"-speak and not enough "you" language.
Take a look at the two sentences below to get a better idea of "you-centered" writing. We're going to pick on business coaches in this example, but the method applies to all service professionals.
*Me-centered:* "I can help you get ahead in your business. I've completed ABC Coaching Certification and have loads of experience."
*You-centered:* "With my qualified business coaching services, you will instantly notice an increase in revenues. You can draw from my vast experience to grow your business tremendously in just two months!"
Notice how the "you-centered"website contentputs all of the focus on the potential client? It still mentions your expertise, but in a way that makes it all about your prospect, not you.
Website visitorseat it up and be all the more eager to learn more about how you can help them.
To see if your websitecontent is guilty of being "me-centered," read through the pages (or at least one, to start) and count the "I," "me," and "we" mentions. Then count the "you"mentions. There should be 2-3 "you's" for every "me."
If your websitecontent doesn't pass the test, go back and revise your paragraphs until each and every one is "you-centered." If that sounds like a task you just aren't ready or willing to take one, it may be time to hire a professional copywriter to "you-"ify your website.
The important thing is to make the revisions to your website content as soon as possible. The longer your website content is "me-centered," the less impact you'll have on the web visitors that are finding their way onto your website today.
Does your website content grab visitors attention - To learn more about this author, visit Tammi Metzler's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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