Does your website content grab visitors' attention?

Website visitors are self-centered. Not to say that in a negative way, but when potential clients are visiting your website, they're looking
for solutions to their problems. They don't care if you're the best darn painter or bookkeeper or (insert title here), they want to know that you understand them and their problems.

They want to feel like you're speaking directly to them, because then they will feel like you can help them.

So, with that in mind, the fastest way to lose website visitors is to have website content that is not "you-centered." "What the heck is that," you ask? Simple: "you-centered" website content puts all the focus on how you can make your clients' life better/more fun/more productive, etc. Structuring your website content in a way that is flattering to you or your company is "me-centered."

That can mean choosing colors and patterns that you like best rather than those that your target market prefers. More importantly, it means having too much "I"- and "we"-speak and not enough "you" language.

Take a look at the two sentences below to get a better idea of "you-centered" writing. We're going to pick on business coaches in this example, but the method applies to all service professionals.

*Me-centered:* "I can help you get ahead in your business. I've completed ABC Coaching Certification and have loads of experience."

*You-centered:* "With my qualified business coaching services, you will instantly notice an increase in revenues. You can draw from my vast experience to grow your business tremendously in just two months!"

Notice how the "you-centered" website content puts all of the focus on the potential client? It still mentions your expertise, but in a way that makes it all about your prospect, not you. 

Website visitors eat it up and be all the more eager to learn more about how you can help them.

To see if your website content is guilty of being "me-centered," read through the pages (or at least one, to start) and count the "I," "me," and "we" mentions. Then count the "you"  mentions. There should be 2-3 "you's" for every "me."

If your website content doesn't pass the test, go back and revise your paragraphs until each and every one is "you-centered." If that sounds like a task you just aren't ready or willing to take one, it may be time to hire a professional copywriter to "you-"ify your website.

The important thing is to make the revisions to your website content as soon as possible. The longer your website content is "me-centered," the less impact you'll have on the web visitors that are finding their way onto your website today.