Top 7 Attention-Grabbing Words to Help You Attract Clients

Each target market responds differently to different “hot” words,
but there are a few heavy hitters that will reach most any prospect 
and help them take action. The top 7 attention-grabbing words to 
include in your web copy and other internet marketing materials are:

1.       Free. Of course, everyone loves free stuff, so this
little four-letter word can have a high impact on
your web visitors. Another option is to suggest low
cost with words like *bargain* and *discount*.

2.       New. People also love new goodies, especially 
trendsetters who like to be the first to try new
things. This is a great way to get past visitors 
to visit your site again or check out your products
and services. Alternatives include *introducing*, 
*just arrived*, and *it’s here*.

3.       Last chance. This phrase creates a sense of urgency
in your potential clients and causes them to feel
like they need to act fast. If they know that your
offer is going to be around forever, they might 
take their time deciding and end up never buying
your products and services. Alternatives include
*hurry*, *going fast*, and *quick*.

4.       Easy. People don’t like things that are difficult or
complicated. They want solutions that are easy to
put into action and gets them results. Alternatives
include *simple* and *basic*.

5.       Revolutionary. This word creates the idea that a
product or service will change a user’s life (for the
better, preferably!). Alternatives include *amazing*,
*innovative*, *remarkable*, and *sensational*.

6.       The truth about… This opening statement can arouse
interest from people, even if they don’t really care that
much about the subject at hand. They just love to see
the truth about things! Alternatives include *revealed*,
*startling*, and *exposed*.

7.       How to… This is also a popular tactic, as people love to
read How-to articles. There’s a large population of 
do-it-yourselfers out there who want to learn how 
to do everything from making more money to raising
their children. No matter your specialty, you’re sure
to find people who are eager to learn more about what
you do. An alternative is *advice*.

Of course, you want to be ethical and ensure that you’re always
telling the truth and not using these words just for the sake of
grabbing attention. The point here is to spice up your truths in
a way that will cause your prospects to take notice in what you
have to say. 

Sprinkling these key words throughout your web
copy and other marketing materials, particularly in article
and email marketing headlines, will help draw clients to 
your message.