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Top 7 Attention-Grabbing Words to Help You Attract Clients

Written by: Tammi Metzler

Article Overview: The right words can stir up excitement in potential clients, causing them to take action they might not otherwise take. Learn the top 7 attention-grabbing words and phrases to include in your web copy and start getting responses from your prospects!

Top 7 Attention-Grabbing Words to Help You Attract Clients

Each target market responds differently to different “hot” words,

but there are a few heavy hitters that will reach most any prospect

and help them take action. The top 7 attention-grabbing words to

include in your web copy and otherinternet marketing materialsare:

1.Free. Of course, everyone loves free stuff, so this

little four-letter word can have a high impact on

your web visitors. Another option is to suggest low

cost with words like *bargain* and *discount*.

2.New. People also love new goodies, especially

trendsetters who like to be the first to try new

things. This is a great way to get past visitors

to visit your site again or check out your products

and services. Alternatives include *introducing*,

*just arrived*, and *it’s here*.

3.Last chance. This phrase creates a sense of urgency

in your potential clients and causes them to feel

like they need to act fast. If they know that your

offer is going to be around forever, they might

take their time deciding and end up never buying

your products and services. Alternatives include

*hurry*, *going fast*, and *quick*.

4.Easy. People don’t like things that are difficult or

complicated. They want solutions that are easy to

put into action and gets them results. Alternatives

include *simple* and *basic*.

5.Revolutionary. This word creates the idea that a

product or service will change a user’s life (for the

better, preferably!). Alternatives include *amazing*,

*innovative*, *remarkable*, and *sensational*.

6.The truth about… This opening statement can arouse

interest from people, even if they don’t really care that

much about the subject at hand. They just love to see

the truth about things! Alternatives include *revealed*,

*startling*, and *exposed*.

7.How to… This is also a popular tactic, as people love to

read How-to articles. There’s a large population of

do-it-yourselfers out there who want to learn how

to do everything from making more money to raising

their children. No matter your specialty, you’re sure

to find people who are eager to learn more about what

you do. An alternative is *advice*.

Of course, you want to be ethical and ensure that you’re always

telling the truth and not using these words just for the sake of

grabbing attention. The point here is to spice up your truths in

a way that will cause your prospects to take notice in what you

have to say.

Sprinkling these key words throughout your web

copy and other marketing materials, particularly in article

and email marketing headlines, will help draw clients to

your message.

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