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Unclutter Your Website Content to Start Getting More Clients Online
| Guest post by: Tammi Metzler |
Article Overview: One of the biggest mistakes that people often make with their websites is trying to cram too much into the content. It’s nice to give options, but too many options will only overwhelm people and leave them running for the hills. Keep reading for simple techniques to unclutter your website content and encourage more visitors to stick around long enough to buy your products and services.
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Unclutter Your Website Content to Start Getting More Clients Online
One of the biggest mistakes that people often make with
their websites is trying to cram too much into the content. It’s nice to give
options, but too many options will only overwhelm people and leave them running
for the hills (or, at least, as far from your website as possible).
Following are a few steps you can take to help visitors
avoid the overwhelm of too many choices, stick around your site longer, and eventually
buy your products and services.
Guide readers along a
chosen path
Take them by the hand and tell them exactly what you want
them to do next. No, this isn’t done to insult their intelligence; they just
really don’t know what to do next, and since it’s your site, you need to help
them figure it out. For example, on the home page, hone in on the benefits that
you offer and tell readers in a nutshell why they should stick around to learn
more. At the bottom of the page, invite
them to learn more (on my site, I have a “Next step” button that links to the
next page), and then on the second page you can talk about who you help (like I
do on my site) or further dive into the details of your benefits. Then the next
page could showcase your work samples and testimonials, followed by a page
giving an overview of your service packages. Finally, now that readers have a
great idea of how you can help them, invite them to contact you for a free
consultation to get to know each other better and further determine if you’d be
a good fit.
Choose just one
call-to-action per page
As indicated above, it’s best to just give readers one
option per page that helps them move forward. If your home page tells them to
“click here for a phone consultation, or click here to learn more about our
services, or click here to see what clients are saying,” they likely won’t know
where to start first. It’s okay (and recommended) to have a navigation menu
that lets people move freely throughout your site at their own leisure,
complete with links to contact you or learn more about you, but be sure to keep
the actual content on your website focused on one specific action step per
page.
Action step: Unclutter
one page at a time
If uncluttering your entire site at once seems overwhelming,
start with just one page, preferably the home page. Take five minutes to
determine the action that you want readers to take. Do you want to direct them
to your most popular products or services? Are you focused on having them join
your newsletter list? Or maybe you just want them to contact you for more
information. Whatever the case, get clear on what they should do next, and then
clearly ask them to take that specific step.
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About the Author: Tammi Metzler RSS for Tammi's articles - Visit Tammi's website Click here to visit Tammi's website   Client-Attracting Web Copy Secrets to Getting Clients |
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Re: How can I promote my site?
- To promote website online you need to hire professional SEO expert because you have to perform the below activities for your website promotion:-
Start On page optimization which includes the following task:-
1. Meta tag optimization
2. Header Tag Optimization
3. Alt tag Optimization
4. Content Optimization
5. Anchor Text Optimization
6. URL Optimization
7. Navigation Optimization
After On page optimization, Start off Page Optimization which includes the following task:-
1. Link building
2. Directory submission
3. Classified Ads submission
4. Article submission
5. Press Release submission
6. Social Bookmarking
7. Business Listing
8. Local Listing
9. Blog Optimization
10. PPT Creation & Optimization
Re: Alexa Ranking Goals
- You nailed it GT. It's simply another tool to measure how you are progressing in your traffic generation efforts.
Also, I already started that thread on "Online Content Syndication". My first post was rather lengthy in an attempt to explain the concept to people who may not be familiar with it.
Re: Who Did You Learn Most From and Why?
- Hi Martin,
You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person.
btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
Re: Reduce Bounce Rate
- Website bounce rate matters most today. You can decrease by providing
1. Good Web Layout And Design
2. Relevant and unique content
3. Content clear and proper navigation
4. Improve website loading speed
5. Add relevant images
6. Analysis of keywords
7. Minimize pages
8. optimize your target keywords
9. Good quality of links
10. Take People Where They Want to Go
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