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Article Marketing Debate - Is the New Google Smack Down a Good Thing?

Guest post by: Eric Gruber

Article Overview: Whether you're just starting out in article marketing, or you already run an article marketing campaign, you have to learn how it should be done in today's world if you want it to succeed. Here's to submitting articles the right way...

Article Marketing Debate - Is the New Google Smack Down a Good Thing?

Every time, Google changes its algorithms - it causes a frenzy among those internet marketers relying heavily on the search engines. The latest change made many marketers stock up on Maalox and Pepto Bismol as it made them literally sick to their stomachs. Google's latest change was an attack on article directories and content farms like Ezinearticles.com.

You see, many internet marketers were writing 150-200 word articles that gave no informational value whatsoever, just to get the link. They were after the SEO benefit and not taking full advantage of what article marketing has to offer. But now, because of the new Google algorithm change sites like EzineArticles.com lost a lot of its visibility on Google and it has many internet marketers up in arms.

Now, unlike many internet marketers, I think the change is a GOOD thing - and here's why...

4 Reasons Why I Think the New Google Algorithm Change is a Good Thing

1. It forces article directory sites like EzineArticles.com to enforce stricter editorial guidelines. Google wants quality! Your readers want quality! I can almost guarantee this is why EzineArticles.com now requires you to write articles at least 450 words. And, it's why they are going to review your articles even more thoroughly for spelling, grammar and formatting errors. They are increasing their quality control - and that's usually a good thing.

2. It forces you the article marketer to go beyond the article directories - and target the best websites, ezines and blogs. Now, as the Google algorithm change focuses on article directories (and I'm sure this is only the beginning!) you cannot solely focus on SEO. You need to start putting your content on targeted websites, ezines, blogs and forums that your audience is going to every day. This way, you go directly to your audience instead of you hoping they find you on the search engines. Plus, these sites will give you the credibility and expert status you need to build your business. To find out the correct way to submit your articles so you can get published on more websites (and not just the article directories) go to: articlesubmissionsecretsrevealed

3. It forces you to use other mediums to get your content out in front of your prospects' faces. If you didn't have a reason to start engaging in social media before - now you do. Besides trying to get rid of the "junk", Google is changing its algorithms based on the way people search. Now, your prospects are gaining the information they need from social media sites like LinkedIn. If you want to be found and if you want to be heard, then you need to engage in social media.

4. It forces you to start creating articles that give prospects the perception that you are the thought leader. You think sites like Entrepreneur.com and WomenEntrepreneur.com (which my article submission clients have been published in!) want to publish regurgitated content that is already all over the Web? No way! So, if you are going to go beyond the article directories and get your articles published on top websites, then you need to up your game. You need to start offering information that is usually held back - and you need to "wow" publishers and readers with the information you are revealing.

How to Embrace the New and Upcoming Google Algorithm Changes..

Understand that article marketing is not what it used to be. No longer can you submit an article to thousands of article directories and expect the traffic to come pouring in! Whether you're just starting out in article marketing, or you already run an article marketing campaign, you have to learn how it should be done in today's world if you want it to succeed.

If you need help, remember that my online article submission secrets course, will take you by the hand and literally walk you through setting up and executing your new article submission campaign from the very start.

Here's to submitting articles the right way - that won't have you affected by the recent Google algorithm change and any upcoming changes.

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Article Tags: article directories, article marketing, Google, Google Algorithm, internet marketers, search engine, SEO, social media



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Article Marketing - No doubt, Article Marketing is a smart way to collect do follow, one way quality back links for your site. You can promote your business with article marketing easily. However recent updates in Google Algorithm has pushed article marketing a bit down still it's a good resource to promote your business online.
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: What would you do with your last $1000? - I would put into my business certainly. If money sleeps then you will lose it. Nearly the eaxct situation happened with me. I had my last 750$ in my pocket to make money online. If I spent it in a wrong way, I would have to lose my chance to own business on the Internet. But I used it wisely and bought D. Gerl's Insider Secrets to Internet Marketing. Then put the rest of the money into Google Adwords and could save my business. But now..... I would continue my monthly membership on SubmitYourArticles Article Submission Service (37$), buy Revolution Wordpress Theme, maintain monthly membership on J. Humpereys ASC membership program and the rest of money put into Google Adwords and Yahoo Ads. Orxan


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