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Article Marketing Debate: Is Article Marketing Dying as the Use of Video Soars?

Guest post by: Eric Gruber

Article Overview: Use your articles to your advantage by re-using them in different and unique ways... article marketing and article submission has evolved into a tactical marketing strategy that must be executed properly in order to realize it's full potential.

Article Marketing Debate: Is Article Marketing Dying as the Use of Video Soars?

It seems that a lot of people are questioning whether article marketing as a lead generation tool is "dying" because of video. Here's real proof that article marketing is alive and kicking...

1. Key Organization Founder Denise Landers became a key contributor to Entrepreneur Magazine's website. Entrepreneur receives more than 4 million hits per month! Can you imagine the amount of business she receives by getting her articles published on the site?

2. Technology expert Dan Kaplan had his best year in 29 years of business. Dan's referrals dried up to the point where he thought about shutting down his business and entering early retirement. Now, because of articles, he is known as the "distribution technology expert" and he is now one of IBM's top resellers!

3. Dr. Mark Hyman added article marketing and article submission to his marketing mix - and hit the #2 spot on the New York Times Best Sellers List

4. With just 4 months of article marketing coaching, organizational leadership consultant Skip Weisman received a new 25,000 consulting contract!

5. By following the strategies in my online article marketing course, Jason Dove published his book, "Crystal Reports Formulas Explained," and sent it from selling zero copies to being number one in its specialist chart on Amazon. He secured a 95,000 euro contract and it allowed him to launch an info product to share his expertise with others and generate a modest passive income.

Now I will admit that video is playing a huge role in internet marketing today. YouTube has become one of the fastest growing sites on the Web. And, people are slapping videos on sales pages instead of making prospects read a 10 to 12 page sales letter. But video marketing and article marketing should go hand-in-hand. In fact, for every informative article you write, you should be turning it into video and vice versa. Remember article marketing is about getting the right messages to as many targeted prospects as possible in as many ways as possible.

So I think it's quite bizarre that people think article marketing is dying. Newspapers still publish articles. All the big news sites are still delivering news. The blogosphere is still growing and ezines are still one of the best marketing tools. I bring in leads every single day from my articles on top websites like About and SiteProNews. And, because I'm posting articles on my LinkedIn group, I've seen my website traffic increase by an additional 18% last month.

So where is the slow death?

I figure it's because people equate article marketing with distributing to ezinearticles, isnare,articledashboard, etc. With everyone jumping on the bandwagon and many talking about Google slapping duplicate content, the competition on the article directories has become fierce.

For me, article marketing is not dead...as I've never limited it to that.

Article marketing is using articles on your own site, contacting BIG and targeted website/newsletter publishers directly and REALLY getting your content out there, instead of just passively submitting to directories.

Use your articles to your advantage by re-using them in different and unique ways.

7 Ways to Use Your Articles

. Turn your articles into press releases

. You should be blogging every day. And, these blog posts should be automatically posted on your Facebook fanpages, LinkedIn profile and to your Twitter account.

. Develop an e-course. You can write a series of articles that you can distribute as an e-course. An e-course, or course by email, is typically a brief lesson sent over several days or weeks. This type of course a very simple way to give away some of what you know so that people get a taste of what it would be like to work with you. You can sell your e-course. Or give it away for free as a marketing promotional tool.

. Create an online publication like HealthyWealthynWise, SmallBusinessCEOMagazine and InternetMarketingTNT!

. For every article you write, create a video and podcast. Now, submit your articles, videos and podcasts to the top websites, ezines, video and podcast directories.

. Create your own Facebook fan page and LinkedIn group. Every article I write for my blog and for article submission, I link to it in my article marketing group and fanpage. As of this writing, my Google Analytics shows an 18% increase in website traffic due to my LinkedIn group and a 5% increase in website traffic due to my Facebook efforts.

. Dominate your niche with your very own resource and article directory. With this directory, you can promote your products, affiliate products or both! You can use your content and ask others to submit their content. You can even make it a reviews site and have others rate products, services and your articles. Make sure you put Adsense on every page. And, do not forget to sell advertising space.

Now I Will Also Admit That Article Marketing Is Not What It Used to Be.

No longer can you submit an article to thousands of article directories and expect the traffic to come pouring in! Whether you're just starting out in article marketing, or you already run an article marketing campaign, you have to learn how it should be done in today's world if you want it to succeed.

Over the last couple of years, article marketing and article submission has evolved into a tactical marketing strategy that must be executed properly in order to realize it's full potential.

That's where my "6 Module Online Article Marketing" course comes in. This course shares this information with you in a simple-to-understand, easy-to-read way. It works today, consistently and for any niche imaginable. I invite you to grab more information on this article marketing course at: onlinearticlemarketingcourse

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Article Tags: article marketing, article submission, internet marketing, marketing mix



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Why should I hire a virtual assistant for SEO purposes? - Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant. Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain. Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled. Here are some of the services that a virtual assistant can do for you: • Traffic Geyser • Main Street Marketing • Data Entry • Web Research • Market Samurai • Managing Facebook • Managing Twitter • SEO • Local Business Listing Robot • Traffic Revolution • Infusionsoft • Senuke • Angela’s Banklink • Linkjuicer • Blogging • SMM • Virtual Assistant • Personal Assistant • Article Writing • Spinning Article • Press release • Email Response Handling • Online Order Processing • Word Processing • Forum/Comment Posting • Social Bookmarking • Video Editor • Internet Marketing • Email Marketing • Link Building • Powerpoint Presentations • Web Development • Other Administrative Support
Re: How to Promote Your Business Online - Thanks for the list ZekeLL , I use many of these ways to promote my online business and am looking into using more of them. I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks. Take care, Carol


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