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How Article Marketing Will Help You Answer the Question,

Written by: Eric Gruber

Article Overview: Every time you write and submit articles, you increase your credibility and visibility - and that can pay off in many ways... follow a few basic rules...

How Article Marketing Will Help You Answer the Question,

What do you tell your prospects when they ask you "What makes you different from everyone else?"

Here's what management consultant John Reddish does.

He tells his prospects to search the number of mentions he has on Google! Since John has hundreds of articles and other links, he looks like a rock star compared to his competitors!

I follow this strategy all the time. I actually have people calling me up asking - so does article marketing really work? I ask them if they're by the computer right now. Then, I tell them to Google my name "Eric Gruber." You'll see hundreds of links with my articles.

If you do that right now, you should find on the front page my articles on Microsoft Dynamics, About.com, PublicityHound.com, SiteProNews.com and many others.

I, not only use this strategy when I am trying to sell to new prospects, but also when I am speaking live on stage or on teleseminars. It helps me build credibility with my audience.

Remember, every time you write and submit articles, you increase your credibility and visibility - and that can pay off in many ways! But in order for this to work you must follow a few basic rules.

3 Article Marketing Rules You Must Follow If You Want to Increase Credibility and Visibility

Rule #1: Write and submit articles on a consistent basis.

Article marketing will NOT work if you just write articles and submit articles every once in a while. You should write at least one article per month. If you need help generating article ideas - check out my Instant Article Writing Templates at StartWritingArticlesFaster

Rule #2: Submit your articles to the top websites and ezines that your audience is going to every day for information that you can provide.

Don't get me wrong, submitting to article directory sites like ezinearticles.com is good. It gives you more links and the more links you get, the higher you will rank in the search engines. But the article directory sites will not give you extra credibility. Anyone can get published there as long as you follow the site's editorial guidelines. It will not make you an expert in the eyes of your prospects. So find the top websites that your audience is visiting and submit your articles to those sites.

Rule #3: You must provide unique information that proves you are the expert.

If you provide the same, regurgitated information as everyone else - how is that going to make you any different from your competition? It doesn't! So, provide your top, expert information. Don't be afraid to give your best material. By giving great information for free, people will automatically think, "Wow! If I'm getting this kind of information for free, the information that I have to pay for must be out-of-this-world. I must get it now."

If you follow this advice, you'll increase your credibility and visibility. And, you'll be able to answer the question," "What makes you different from everyone else?"

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Article Tags: article directory, article ideas, article marketing, audience, consistent basis, credibility, ezines, front page, google, gruber, management consultant, microsoft, microsoft dynamics, prospects, rock star, sitepronews, teleseminars, templates, top websites, visibility



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Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: How to Promote Your Business Online - Thanks for the list ZekeLL , I use many of these ways to promote my online business and am looking into using more of them. I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks. Take care, Carol
Re: How to promote my site - All I can suggest to you is.. if you don't have knowledge in SEO and or in Internet Marketing, you better understand what is SEO first and what it's dos and don'ts.. After you learn in.. Start with the basic SEO techniques: - Web Directories Submission - Classified Ads - Social Bookmarking - Forum Posting - Blogging - Article Submission Then the rest follows..


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