How Article Marketing Will Help You Answer the Question,
How Article Marketing Will Help You Answer the Question,
Here's what management consultant John Reddish does.
He tells his prospects to search the number of mentions he has on Google! Since John has hundreds of articles and other links, he looks like a rock star compared to his competitors!
I follow this strategy all the time. I actually have people calling me up asking - so does article marketing really work? I ask them if they're by the computer right now. Then, I tell them to Google my name "Eric Gruber." You'll see hundreds of links with my articles.
If you do that right now, you should find on the front page my articles on Microsoft Dynamics, About.com, PublicityHound.com, SiteProNews.com and many others.
I, not only use this strategy when I am trying to sell to new prospects, but also when I am speaking live on stage or on teleseminars. It helps me build credibility with my audience.
Remember, every time you write and submit articles, you increase your credibility and visibility - and that can pay off in many ways! But in order for this to work you must follow a few basic rules.
3 Article Marketing Rules You Must Follow If You Want to Increase Credibility and Visibility
Rule #1: Write and submit articles on a consistent basis.
Article marketing will NOT work if you just write articles and submit articles every once in a while. You should write at least one article per month. If you need help generating article ideas - check out my Instant Article Writing Templates at StartWritingArticlesFaster
Rule #2: Submit your articles to the top websites and ezines that your audience is going to every day for information that you can provide.
Don't get me wrong, submitting to article directory sites like ezinearticles.com is good. It gives you more links and the more links you get, the higher you will rank in the search engines. But the article directory sites will not give you extra credibility. Anyone can get published there as long as you follow the site's editorial guidelines. It will not make you an expert in the eyes of your prospects. So find the top websites that your audience is visiting and submit your articles to those sites.
Rule #3: You must provide unique information that proves you are the expert.
If you provide the same, regurgitated information as everyone else - how is that going to make you any different from your competition? It doesn't! So, provide your top, expert information. Don't be afraid to give your best material. By giving great information for free, people will automatically think, "Wow! If I'm getting this kind of information for free, the information that I have to pay for must be out-of-this-world. I must get it now."
If you follow this advice, you'll increase your credibility and visibility. And, you'll be able to answer the question," "What makes you different from everyone else?"
How Article Marketing Will Help You Answer the Question - To learn more about this author, visit Eric Gruber's Website.
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What do you tell your prospects when they ask you "What makes you different from everyone else?"
Here's what management consultant John Reddish does.
He tells his prospects to search the number of mentions he has on Google! Since John has hundreds of articles and other links, he looks like a rock star compared to his competitors!
I follow this strategy all the time. I actually have people calling me up asking - so does article marketing really work? I ask them if they're by the computer right now. Then, I tell them to Google my name "Eric Gruber." You'll see hundreds of links with my articles.
If you do that right now, you should find on the front page my articles on Microsoft Dynamics, About.com, PublicityHound.com, SiteProNews.com and many others.
I, not only use this strategy when I am trying to sell to new prospects, but also when I am speaking live on stage or on teleseminars. It helps me build credibility with my audience.
Remember, every time you write and submit articles, you increase your credibility and visibility - and that can pay off in many ways! But in order for this to work you must follow a few basic rules.
3 Article Marketing Rules You Must Follow If You Want to Increase Credibility and Visibility
Rule #1: Write and submit articles on a consistent basis.
Article marketing will NOT work if you just write articles and submit articles every once in a while. You should write at least one article per month. If you need help generating article ideas - check out my Instant Article Writing Templates at StartWritingArticlesFaster
Rule #2: Submit your articles to the top websites and ezines that your audience is going to every day for information that you can provide.
Don't get me wrong, submitting to article directory sites like ezinearticles.com is good. It gives you more links and the more links you get, the higher you will rank in the search engines. But the article directory sites will not give you extra credibility. Anyone can get published there as long as you follow the site's editorial guidelines. It will not make you an expert in the eyes of your prospects. So find the top websites that your audience is visiting and submit your articles to those sites.
Rule #3: You must provide unique information that proves you are the expert.
If you provide the same, regurgitated information as everyone else - how is that going to make you any different from your competition? It doesn't! So, provide your top, expert information. Don't be afraid to give your best material. By giving great information for free, people will automatically think, "Wow! If I'm getting this kind of information for free, the information that I have to pay for must be out-of-this-world. I must get it now."
If you follow this advice, you'll increase your credibility and visibility. And, you'll be able to answer the question," "What makes you different from everyone else?"
How Article Marketing Will Help You Answer the Question - To learn more about this author, visit Eric Gruber's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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