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Why Traditional Article Marketing Should Be Dead!

Written by: Eric Gruber

Article Overview: Here’s why most of what you have been told by other so-called article marketing experts and gurus is dead wrong when it comes to writing and submitting articles online...

Why Traditional Article Marketing Should Be Dead!

Article marketing is one of the best ways to gain instant credibility, increase website traffic, build your list and get more sales. But, the only way you'll experience these results is if you stop doing article marketing the traditional way!

Here's why most of what you have been told by other so-called article marketing experts and gurus is dead wrong when it comes to writing and submitting articles online.

1. Traditional article marketing rarely results in any new traffic to your site.

Links from hundreds or thousands of unimportant article directories and sites are only going to build an army of low-quality links that do nothing for your page rank in the search engines. And it certainly will NOT bring you any more traffic. This is a mistake that tons of people are still making everyday on the web, and most of them don't even know it. They just assume what they are doing will eventually work - because that's what other experts are telling them.

2. Traditional article marketing does not establish you as an authority in your niche.

One of the biggest advantages of article marketing is that as soon as you publish your first article, you become a published writer in your marketplace. You will soon be considered an authority in your niche, which is great - but only if you are published at reputable sources. For example, my articles can be found on top websites like About.com, SiteProNews.com, MarketingProfs.com, Microsoft Community Dynamics and many more. Blasting out articles to a lot of low-quality sites makes you appear to be an amateur and not an expert, something that traditional article marketers tend to do.

3. Traditional article marketing promotes going for the quick-fix.

There are a lot of marketing "gurus" out there who claim to have the magical solution for helping you obtain thousands of links back to your site just by the push of a button. There are others who claim to have a solution for the duplicate content problem - and promote something called spinning software, which will produce several variations of an article. The problem with these "old-school" quick fixes is that article submission software results in the low-quality link. And spinning software creates articles that read unnatural. This is Not an effective way to create REAL traffic. It's a waste of your time and money not to do article marketing the right way.

4. Traditional article marketing doesn't result in dollars earned.

Traditional article marketing is all about producing content for the sake of quantity and not quality. Mediocrity is not the way to attract new business. Article marketing done right will grow into a powerful viral machine that will continuously bring you fresh new targeted traffic and qualified leads day after day. Especially, once you learn what your market wants to learn. Writing quality articles to meet those needs is like money in the bank!

5. Traditional article marketing doesn't give you a system for maximizing your article marketing efforts!

You spent time writing the article. Even if you used my article templates at StartWritingArticlesFaster to write your articles in 30 minutes - That's 30 minutes that you could have been doing something else. So why not get the most use from your articles. Getting your articles published on top websites will give you the ability to...

* Mix your social media efforts with your article marketing efforts. You can Tweet about your new article placement. You can link to the article placement on Facebook and LinkedIn. You can answer people's questions on forums and send prospects to your article for even more information.

* Get in front of your prospects face again. Send the high authority site's link with your article to your list. That's how Kevin Berchelmann received a new, mid 5-figure client!

* Enhance your credibility on your blog. You can link to your article placements from your blog and show that you are the expert. Show how you're different by getting published on a top website or online publications and not just sites like EzineArticles.com where everyone can get published as long as you follow the editorial guidelines.

* You can mention these placements in an auto-responder series. You can take the main take away lessons from your articles and turn it into an e-course. And than at the end of the day's message, link to your articles so people can get even more information from you.

* Turn your articles into videos. And, within these videos show how you're published on top websites as this will build instant credibility.

Now, if you're ready to writing and submitting articles the traditional way - then check out my Online Article Marketing Course

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Article Tags: army, article marketing, community dynamics, credibility, low quality, magical solution, marketers, marketing gurus, marketingprofs, marketplace, microsoft, mistake, niche, page rank, quality sites, reputable sources, search engines, sitepronews, top websites, traffic



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.


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