Why do Ad Agencies never Advertise?

Question: Why do Ad Agencies never Advertise on National TV?

Answer: Because they know it doesn’t work!

When it comes to you building a brand or name for yourself you need to know where to spend your money and not be guided by your ego. Yes it’s great to brag about having your name on T.V or radio to your friends. It makes you sound important. The truth is for a small business with a finite amount of money to spend, it just does not have an impact at all, you won’t connect with your customers.

Let’s face it, customers are your business, so you need to find them and speak to them. Discover their problems and solve them, you need to make them happy so they will tell their friends.

You are better off spending your money on developing yourself and your team. Train them to deal with customers so that they enjoy their buying experience, companies like McDonalds and Starbucks have done this for years. Do the small stuff, but think BIG!

The biggest challenge you will face when building your business is building a list of prospects, that will become customers. Joint Ventures are the way to do this. They are a terrific low or no cost way to get loads of other business people to recommend you to their customers, (recommendations always outperform sales calls) it won’t cost you any money and it will get results.

So don’t get sucked into the pressure of having to do massive (by that I mean expensive) campaigns – think and be creative and you will stand out. If you place adverts do it in publications that really talk to your market, niche publications and then test and measure the results.

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