Basics of a Good Cold Call
Basics of a Good Cold Call
By Jacqueline Drew, B.Comm
President, START Marketing Inc.
www.startmarketing.com
Most people hate doing cold calls – so why on earth should you do it? Because it’s bar none the best way to market your business to other businesses. To do it right, you should first ask yourself, “What kinds of companies do I want as clients?” and make yourself a hit list. Then do some homework on them – as a minimum, check their web sites, and make point-form notes about things that interested you. Then, plan out questions you’re going to ask when you call. When you get through to the right person and have briefly introduced yourself (10 words or less) tell him or her right away, what you ALREADY know about the company, and what interested you. Showing you’ve done your homework will give you immediate credibility. With your questions ready, you can open up a good two-way conversation. And you’ll soon find that they’ll start asking you questions about your business. Once they do that, you’ve found the perfect moment to suggest a face-to-face meeting. Suggest a few possible days and times, and you’ll be right in the door.
Basics of a Good Cold Call - To learn more about this author, visit Jacqueline Drew's Website.
Like this article? Share it with your friends
Basics of a Good Cold Call
By Jacqueline Drew, B.Comm
President, START Marketing Inc.
www.startmarketing.com
Most people hate doing cold calls – so why on earth should you do it? Because it’s bar none the best way to market your business to other businesses. To do it right, you should first ask yourself, “What kinds of companies do I want as clients?” and make yourself a hit list. Then do some homework on them – as a minimum, check their web sites, and make point-form notes about things that interested you. Then, plan out questions you’re going to ask when you call. When you get through to the right person and have briefly introduced yourself (10 words or less) tell him or her right away, what you ALREADY know about the company, and what interested you. Showing you’ve done your homework will give you immediate credibility. With your questions ready, you can open up a good two-way conversation. And you’ll soon find that they’ll start asking you questions about your business. Once they do that, you’ve found the perfect moment to suggest a face-to-face meeting. Suggest a few possible days and times, and you’ll be right in the door.
Basics of a Good Cold Call - To learn more about this author, visit Jacqueline Drew's Website.
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 Jacqueline Drew (Visit Jacqueline's Website) Jacqueline Drew is the President and Principal Consultant of START Marketing Inc., a strategic marketing and sales consulting business based in Calgary, Canada. She is a national radio columnist on CBC Radio in Canada, and has consulted with hundreds of clients across a broad range of industries.
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