|
|
Like this article? PLEASE +1 it! |
|
Basics of a Good Cold Call
Written by: Jacqueline DrewArticle Overview: Don't know how to pick up the phone and make a good cold call? This article gives you the basics!
![]() |
Free Download - You Screwed Up - Now What? By Jacqueline Drew |
Basics of a Good Cold Call
Basics of a Good Cold Call
By Jacqueline Drew, B.Comm
President, START Marketing Inc.
www.startmarketing.com
Most people hate doing cold calls – so why on earth should you do it? Because it’s bar none the best way to market your business to other businesses. To do it right, you should first ask yourself, “What kinds of companies do I want as clients?” and make yourself a hit list. Then do some homework on them – as a minimum, check their web sites, and make point-form notes about things that interested you. Then, plan out questions you’re going to ask when you call. When you get through to the right person and have briefly introduced yourself (10 words or less) tell him or her right away, what you ALREADY know about the company, and what interested you. Showing you’ve done your homework will give you immediate credibility. With your questions ready, you can open up a good two-way conversation. And you’ll soon find that they’ll start asking you questions about your business. Once they do that, you’ve found the perfect moment to suggest a face-to-face meeting. Suggest a few possible days and times, and you’ll be right in the door.
Article Tags:
|
About the Author: Jacqueline Drew RSS for Jacqueline's articles - Visit Jacqueline's website Jacqueline Drew is the President and Principal Consultant of START Marketing Inc., a strategic marketing and sales consulting business based in Calgary, Canada. She is a national radio columnist on CBC Radio in Canada, and has consulted with hundreds of clients across a broad range of industries. Click here to visit Jacqueline's website Describing a Complex Service You Screwed Up Now What How Many Salespeople Do you Need Basics of a Good Cold Call Turning Your Employees into Salespeople |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
What I Really Want Is...
What is Give Back Marketing?
Four Reasons Why Entrepreneurs Should Blog
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



