Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Describing a Complex Service

Describing a Complex Service

Describing a Complex Service
By Jacqueline Drew, B.Comm
President, START Marketing Inc.
www.startmarketing.com

Do you offer one of those services or product lines that’s so complex or technical that laypeople just can’t seem to understand what it is you do? Well, here’s a process that’s bound to help. Write down a brief description of your business in your word processing package. Then go through each word separately and ask yourself, “What does that word mean? Is the word technical? Is it vague?” Then, find other words that are less technical, or more visually descriptive, and swap until you drop! Also mention the kinds of customers you serve, the problems they bring you, and how you solve them…emphasizing what makes you different. Aim for about a 30 second spiel. Print it off, and read it out to your spouse and friends. Make any changes they suggest, and then go to work memorizing, talking to yourself in the shower or car, until you sound clear and natural. In time, you’ll start to see your work pay off with referrals from people who finally can understand what you have to offer.





Describing a Complex Service - To learn more about this author, visit Jacqueline Drew's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Jacqueline Drew
(Visit Jacqueline's Website) Jacqueline Drew is the President and Principal Consultant of START Marketing Inc., a strategic marketing and sales consulting business based in Calgary, Canada. She is a national radio columnist on CBC Radio in Canada, and has consulted with hundreds of clients across a broad range of industries.

Jacqueline Drew is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Jacqueline Drew's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Jacqueline Drew's Complete List of Marketing Articles For FREE!

More Jacqueline Drew
Basics of a Good Cold Call
Should you Reveal your Pricing
How Many Salespeople Do you Need
Describing a Complex Service
Turning Your Employees into Salespeople
You Screwed Up Now What
Free Downloads


 
 
 


Evan Elite Authors
John Power  
Casey Gollan  
George Ludwig  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Canadian Leadership Icon Canadian Leadership
Branding The Product Icon Branding The Product
Aromatic Networking Icon Aromatic Networking
Non Disclosure Agreement Icon Non Disclosure Agreement
Why New Businesses Fail Icon Why New Businesses Fail
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Blogs For Startups To Watch In 2008
Top 50 Blogs For Startups
Top Blogs To Watch In 2008
 
Choose A PR Topic
Choose A PR Topic
Press Release Builder
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
DJIGUISSEME (soutien) Group Fana KOULIKORO, Mali,
DJIGUISSEME (soutien) Group
Fana KOULIKORO, Mali
SEO For Africa

If I Were A Startup...
Razor Suleman, $143k to $5.4 Mil in 5 years
Razor Suleman
$143k to $5.4 Mil in 5 years
Brian Scudamore, $200k to $8 Mil in 5 years
Brian Scudamore
$200k to $8 Mil in 5 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Ben Cohen Jerry Greenfield, Ben & Jerry's
Carlos Slim Helu, Grupo Carso
Carlos Slim Helu
Grupo Carso
Famous Entrepreneurs - Complete List

Entrepreneur Advice
John Jantsch, Duct Tape Marketing
John Jantsch
Duct Tape Marketing
Seth Godin, Ideavirus Author
Seth Godin
Ideavirus Author
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     The Balancing Act Part 1
By John Toomey
     The Balancing Act Part 3
By John Toomey
     Expressing Your Creativity
By John Toomey

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information