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Describing a Complex Service
Written by: Jacqueline DrewArticle Overview: Many businesses offer technically complex services which are not easy to describe to the layperson. This can often impede referrals because of lack of communication or understanding. This article offers ideas on how you can refine the description of your service so others can make sense of it.
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Describing a Complex Service
Describing a Complex Service
By Jacqueline Drew, B.Comm
President, START Marketing Inc.
www.startmarketing.com
Do you offer one of those services or product lines that’s so complex or technical that laypeople just can’t seem to understand what it is you do? Well, here’s a process that’s bound to help. Write down a brief description of your business in your word processing package. Then go through each word separately and ask yourself, “What does that word mean? Is the word technical? Is it vague?” Then, find other words that are less technical, or more visually descriptive, and swap until you drop! Also mention the kinds of customers you serve, the problems they bring you, and how you solve them…emphasizing what makes you different. Aim for about a 30 second spiel. Print it off, and read it out to your spouse and friends. Make any changes they suggest, and then go to work memorizing, talking to yourself in the shower or car, until you sound clear and natural. In time, you’ll start to see your work pay off with referrals from people who finally can understand what you have to offer.
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Re: Service Or Product?
- I agree with starting a Service-based Business in the economy. Here is what I think is critical:
1. Researching that your Service business has a market.
2. Marketing the Service with as much leverage as possible.
3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.
Who Said Twitter Doesn't Work...?
- Last month, the BBC World Service programme, The Strand, featured 21 year-old Icelandic pianist/composer Olafur Arnalds.
Arnalds achieved extraordinary success through his internet-led project to compose 7 tunes in 7 days, post them on his website and then post links to it via TWITTER. As a result his website got thousands of visitors eager to listen to his music, catapulting him to fame and bringing his music to the attention of the BBC, who featured an interview with him on the World Service programme, The Strand!
So who says Twitter doesn't work? (HINT: It does help if you have something uniquely your own that other people want to get hold of...)
Re: Ways to Boost Productivity
- 1. Give Employees More Than a Paycheck
2. Provide Better eSupport Channels to Promote Self-Service
3. Complete your most dreaded tasks first thing in the morning.
4. Outsource as much as possible
5. . Turn off the TV.
Re: Service Or Product?
- Service company always thrive in down economy. Let look at the advertising industies in any economy, you need to advertise your products or services even if you cannot afford any other things
Show the Benefits
- Offer a free test drive of the Product or Service with a Money Back Guarantee - Take the Risk out.
This will help them make the decision but you have to work with them to realize it by explicitly state the benefits they are receiving.
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