Describing a Complex Service
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Free PDF Download Marketing Techniques During Recession - By Jacqueline Drew |
Describing a Complex Service
By Jacqueline Drew, B.Comm
President, Tenato Strategy Inc.
Do you offer one of those services or product lines that’s so complex or technical that laypeople just can’t seem to understand what it is you do? Well, here’s a process that’s bound to help. Write down a brief description of your business in your word processing package. Then go through each word separately and ask yourself, “What does that word mean? Is the word technical? Is it vague?” Then, find other words that are less technical, or more visually descriptive, and swap until you drop! Also mention the kinds of customers you serve, the problems they bring you, and how you solve them…emphasizing what makes you different. Aim for about a 30 second spiel. Print it off, and read it out to your spouse and friends. Make any changes they suggest, and then go to work memorizing, talking to yourself in the shower or car, until you sound clear and natural. In time, you’ll start to see your work pay off with referrals from people who finally can understand what you have to offer.
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Free PDF Download Marketing Techniques During Recession - By Jacqueline Drew |
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About the Author: Jacqueline Drew RSS for Jacqueline's articles - Visit Jacqueline's website Jacqueline Drew, BComm, MBA is the President and Principal Consultant Tenato Strategy Inc., a strategic planning and communications firm based in Calgary, Canada that offer strategic planning, market research, public relations, online communications planning, SEO, social media planning, sales training/development, and traditional advertising/promotional services. http://www.tenato.com You may follow her on twitter @JacqStrat Click here to visit Jacqueline's website. How to Set Prices and Discounts a Primer RecessionProof Your Business with Better Marketing Should you Reveal your Pricing Marketing Techniques During Recession Marketing During Recession Push or Retract |
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