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How Many Salespeople Do you Need?

How Many Salespeople Do you Need?

How Many Salespeople Does a Business Need?
By Jacqueline Drew, B.Comm
President, START Marketing Inc.
www.startmarketing.com


How many salespeople, if any, does your business need? While most consumers think salespeople are just a lot of hot air, a good business owner knows they’re more like gas in the tank of a car. A great salesperson is worth even more that a great client, because he or she can get you hundreds more great clients. Generally, once a salesperson is well established, he or she can support about 10 employees, or about a million dollars in revenue, depending on the type of business. A good time to hire the first representative is at around half that – so you can get to your first million. Now, if you have a technical or consulting business, and don’t want to hire an outsider to sell, then focus on sales yourself, and try to find staff to do all of your administrative work, just to ensure you have enough time to sell. Either way, a car doesn’t go far without the gas, just like a business doesn’t go far without a little hot air, I mean, a good salesperson!





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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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About The Author


Jacqueline Drew
(Visit Jacqueline's Website) Jacqueline Drew is the President and Principal Consultant of START Marketing Inc., a strategic marketing and sales consulting business based in Calgary, Canada. She is a national radio columnist on CBC Radio in Canada, and has consulted with hundreds of clients across a broad range of industries.

Jacqueline Drew is a Gold author on EvanCarmichael.com
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