How Many Salespeople Does a Business Need?
By Jacqueline Drew, B.Comm President, START Marketing Inc.
www.startmarketing.com
How many salespeople, if any, does your business need? While most consumers think salespeople are just a lot of hot air, a good business owner knows they’re more like gas in the tank of a car. A great salesperson is worth even more that a great client, because he or she can get you hundreds more great clients. Generally, once a salesperson is well established, he or she can support about 10 employees, or about a million dollars in revenue, depending on the type of business. A good time to hire the first representative is at around half that – so you can get to your first million. Now, if you have a technical or consulting business, and don’t want to hire an outsider to sell, then focus on sales yourself, and try to find staff to do all of your administrative work, just to ensure you have enough time to sell. Either way, a car doesn’t go far without the gas, just like a business doesn’t go far without a little hot air, I mean, a good salesperson!
To learn more about this author, visit Jacqueline Drew's Website.
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Jacqueline Drew
(Visit Jacqueline's Website)
Jacqueline Drew is the President and
Principal Consultant of START Marketing, a
marketing consulting and sales training
business based in Calgary, Canada. She is
a national radio columnist on CBC Radio in
Canada, and has consulted with hundreds of
clients across a broad range of
industries.
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