Turning Employees into Salespeople By Jacqueline Drew, B.Comm President, START Marketing Inc.
www.startmarketing.com
Do you have employees standing around, not having enough work to do? Consider a plan to get them all to participate in sales when they’re not busy. Production staff can work at making product samples as give-aways. Front counter staff can be trained to make outside calls to potential customers. Administrative staff can be used to research new leads for the sales team, and write letters to prospects. You can also develop an original incentive program to collect leads from all your staff…say with a “Leads Box”…and perhaps a free lunch or other reward for those who contribute to it.
If you have an ongoing problem with idle staff, you could also consider moving a few people into sales positions. Perhaps setting up a sales training class, open to all employees, would identify those who may be curious about a sales role. With good sales training, the right attitude, and good support tools, you might be surprised to discover there are people within your business who could make great salespeople.
Turning Your Employees into Salespeople - To learn more about this author, visit Jacqueline Drew's Website.
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Jacqueline Drew
(Visit Jacqueline's Website)
Jacqueline Drew is the President and
Principal Consultant of START Marketing, a
marketing consulting and sales training
business based in Calgary, Canada. She is
a national radio columnist on CBC Radio in
Canada, and has consulted with hundreds of
clients across a broad range of
industries.
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