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Turning Your Employees into Salespeople

Written by: Jacqueline Drew

Article Overview: Do you have employees standing around, not having enough work to do? This article gives some tangible ideas to get all your employees involved in the selling.

Turning Your Employees into Salespeople

Turning Employees into Salespeople
By Jacqueline Drew, B.Comm
President, START Marketing Inc.
www.startmarketing.com

Do you have employees standing around, not having enough work to do? Consider a plan to get them all to participate in sales when they’re not busy. Production staff can work at making product samples as give-aways. Front counter staff can be trained to make outside calls to potential customers. Administrative staff can be used to research new leads for the sales team, and write letters to prospects. You can also develop an original incentive program to collect leads from all your staff…say with a “Leads Box”…and perhaps a free lunch or other reward for those who contribute to it.

If you have an ongoing problem with idle staff, you could also consider moving a few people into sales positions. Perhaps setting up a sales training class, open to all employees, would identify those who may be curious about a sales role. With good sales training, the right attitude, and good support tools, you might be surprised to discover there are people within your business who could make great salespeople.

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