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Describing a Complex Service - Click To Read Article
Many businesses offer technically complex services which are not easy to describe to the layperson. This can often impede referrals because of lack of communication or understanding. This article offers ideas on how you can refine the description of your service so others can make sense of it.
Basics of a Good Cold Call - Click To Read Article
Don't know how to pick up the phone and make a good cold call? This article gives you the basics!
How Many Salespeople Do you Need? - Click To Read Article
Many businesses struggle with the idea of hiring sales people. How many should they hire? How much business should a salesperson support? Although numbers vary by industry, this article gives you a good starting point.
You Screwed Up - Now What? - Click To Read Article
All businesses make blunders. Here's a solid, step by step methodology to getting you back in your customers' good books.
Turning Your Employees into Salespeople - Click To Read Article
Do you have employees standing around, not having enough work to do? This article gives some tangible ideas to get all your employees involved in the selling.
Should you Reveal your Pricing? - Click To Read Article
Many businesses are afraid of the competition finding out their pricing, and keep rates hidden. The problem is, they waste a lot of time preparing quotations for customers that just aren't serious buyers, who merely need to budget. Here's an expert opinion on why giving out a little information on pricing may be a good thing.
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Jacqueline Drew
(Visit Jacqueline's Website)
Jacqueline Drew is the President and
Principal Consultant of START Marketing, a
marketing consulting and sales training
business based in Calgary, Canada. She is
a national radio columnist on CBC Radio in
Canada, and has consulted with hundreds of
clients across a broad range of
industries.
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