Internet Marketing Strategy - I have a website, what else do I need?
But I have a website, I hear many cry, what else do I need!
Well that''s just what you need to know - or rather "what is likely to work for my business" and "can the Internet bring me more business" - the Internet may well be able to work for you - you need to know if it can, because it''s pretty straightforward, these days, and a viable, cost-effective marketing tool - if used productively. At a time when we really do all need to be sure that the money and the time we spend on any marketing activity is going to reap rewards, understanding just how to know if the web can work for us is vital.
So - what to do. Well basically you need to have a thorough understanding of your customers - what they do, where they go, how they look for you - do they use the Internet, if so, how. Do they have a website? Do your competitors have websites? How do your customers look for you? What words do they use?
Of course you also need to really understand just what they are looking for.
- What are you selling to them?
- How will people look for that?
Really get to the nitty-gritty of your market, and make the most of it online.
I''ll take you further down this path next time - but meantime - get on with that homework above, and always feel free to ask questions.