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Guest post by: Barbara Saul Become an Author

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But I have a website, I hear many cry, what else do I need! Well that''s just what you need to know - or rather "what is likely to work for my business" and "can the Internet bring me more business" - the Internet may well be able to work for you - you need to know if it can, because it''s pretty straightforward, these days, and a viable, cost-effective marketing tool - if used productively. At a time when we really do all need to be sure that the money and the time we spend on any marketing activity is going to reap rewards, understanding just how to know if the web can work for us is vital.

So - what to do. Well basically you need to have a thorough understanding of your customers - what they do, where they go, how they look for you - do they use the Internet, if so, how. Do they have a website? Do your competitors have websites? How do your customers look for you? What words do they use?

Of course you also need to really understand just what they are looking for.

• What are you selling to them?

• How will people look for that?

Have a good think about this, and a good search online to answer some of these questions. This can be hugely useful for you - it will inspire you and provide you with a good understanding of what your customers are up to. It may even be that they don''t use the Internet to look for you - in which case, is this something you can offer as a new avenue for them, somehow - can you offer them something that makes it a "no-brainer" (sorry to use that phrase) to visit what you are providing for them on the web?

Really get to the nitty-gritty of your market, and make the most of it online.

I''ll take you further down this path next time - but meantime - get on with that homework above, and always feel free to ask questions.

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Referred by: http://www.searchengineworkshops.com

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