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Website help: Getting found for what your customer is looking for

Guest post by: Barbara Saul

Article Overview: Everyone gets pleased when they Google their company name and come up in the top spot. But how many people search on Google for a company by name? How do we find out what a customer actually searches for?

Website help: Getting found for what your customer is looking for

We have learned from some great articles on Evan Carmichael that being at the top of the search engines for your company name is of little value.

So what are you supposed to do?



How do you then go about finding the best keywords (the search terms) that people are actually going to use? To start with, consider the search from your ideal customer's point of view.

• What are they likely to type into Google in order to find what you sell?

• Ask others for their ideas, suggestions -

• Ask your customers too.

• Make a list.
• Complete the list.

And with this you want to then find out what's happening in the real world - the searches people are actually making, and which ones to focus your efforts on.

So, schedule a day in which you will do nothing but play with your keywords.

On that day, take out a day's subscription to Wordtracker (there are other services, but I think Wordtracker is the most user-friendly and worth paying for a day to play in there) and get to grips with the results you will find there. It is pretty straightforward, once you find your way round, and you will end up following other phrases, and maybe even getting carried away (or perhaps that's just us Internet geek types). You can also use the free resource at Google too - more on that another time, and indeed there is a very powerful resource at Keyword Discovery.

From this you will understand just what people are searching for, and use this to good effect on and to your website, so making it easier for the search engines to understand how relevant your web site is to the people searching for you.

For instance - you can see below that I've placed my links on "internet strategy consulting" and on "website help" - now for the first phrase I'm nowhere at the moment (site only just live), but I'll gently work with that and see how I get on. "Website help" is on the third page already - that's encouraging but useless, and actually not many people search for that anyway, so I'm not overly concerned (indeed for that site I cannot settle on the best phrases anyway, so will not rely on the search engines for visitors).

Sourcing the right keywords can make a big difference - take a look at internet marketing action, I do much better there.

What keywords could you use that would make a big difference to your website traffic?

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Article Tags: google, keyword use, searching for company names
Referred by: http://www.searchengineworkshops.com



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Delivery Blues - I have had some experiences like this. A while back I sent a shipment of about 50 comic books to a customer in Denmark... For some reason customs kept the box back for inspection (probably because it was big and heavy!). They neglected to deliver the parcel, and two or three months later it turned up on my doorstep... Some time ago, a customer complained about non delivery of a mahjong mat. Then I got another message informing me that the post office had "found it" - they had just cleared out a store cupboard, and there it was!! How about this... I had an order for 2 x mj mats. I duly shipped them. That was the end of the matter. Then, several months later, they turned up on my doorstep with a note saying that the person was no longer at that address. I sent an email to the customer - no response! That must have been two years ago now! Sometimes customers complain about non delivery and I set up a schedule for either a refund or a second shipment... only to get an urgent note telling me that the goods have arrived!
What is the best customer support online? - I am running a small business online now and i really do not want to do too much job one customer service. Can i use a customer support software? What is the best customer support online? How can i use it? Please help! I saw a free customer support software online last night, it is called iKode Helpdesk X, I want to buy it but i am not sure whether it works? Please give me some useful advise. Thank you very much!
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Politeness! - I sometimes find that people these days will actually go out of their way to be rude when filing a complaint. For instance, why can't a customer just say a simple "no thank you" rather than writing in an angry tone or making threats? Of course the customer is always right, so as professionals we have to suck it in and be the bigger person... but is there a better way to deal with rude clients? When I used to work at McDonald's, I recall the store manager actually yelled back at the customer who shouted profanities at a teenage employee since the order was taking so long. While the store manager didn't use any vulgar language, he still firmly told the customer to leave the store because he wouldn't serve someone who was so rude.
Starting A Business - go get a customer! you can have a great idea but if you don't have a customer you'll never be successful. Build a product / service around someone who will pay you for what you can offer! It's the best way to build a business.


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