A simple way to greatly improve your search engine results

1. Content and HTML that is effectively formatted

2. Content that is not static and always informative and educational

3. Links from reputable and recognized sites back to your original and invaluable content

The most challenging aspect of the SEO tactics described above is getting high quality links back to your site. Most major search engines place great weighting on these links because they demonstrate the reliability of your content.

An extremely powerful way of attracting attention to your site is by hosting content from respected guest writers and bloggers. People who have excelled in their fields and know what they're talking about. These are entrepreneurs, experts, gurus, authors, speakers or professional writers whose words and opinions are valued by the community at large.

Also important is being invited to guest blog for a partner website. This validates the knowledge you are presenting on your own blog, as well as helps in creating powerful networks of entrepreneurs and bloggers, including yourself. After all, everything we are doing is relying on the ability to socialise with our peers.

Blogs come in very handy for this.

When you seek out blogs and publish high value content, with a link back to your site in the body of that content, you have likely produced one of the most valuable links you can acquire and the search engines will reward you for it.

Search engines value links that are embedded into a post's body as opposed to links that appear in sidebars, blog rolls and comments.

In addition, having your content appear on other blogs should allow you to reap the benefit of additional traffic to your blog and a bump in readership from the exposure your host provides and also provides you with priceless feedback and comments.

It all starts with creating connections and relationships. By asking someone to guest blog on your site, or asking if you can blog on theirs, you are asking them to value your opinion. This doesn't happen unless you are able to establish a trusting relationship with them. Firstly, look for blogs with quality content where you feel you can both contribute and learn. Start to learn about the writer and what it is they are trying to say with every post. Make comments and interact with the author through the site or through their Twitter account, if they have one. Invite them to view your site and give you feedback. Once you feel like a good bond has formed, invite them to write for you and ask if you could do the same.

Of course, like any other article on your blog, it all boils down to amplifying your words and reaching as many people as possible. Once the post is up, spread the word. Use tools like Twitter and Facebook and Digg to help attract attention to the post (and site). Always be mindful of linking everything back to your main portal.

And, apart from the extra readership, you're also showing appreciation to your host or guest blogger, further cementing the relationship you've built.

  Introduction to Search Engine Marketing