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Michael Carney Articles

Written by: Michael Carney

Marketing Opportunities in Difficult Economic Times - Click To Read Article
"Business as usual" is NOT the most effective strategy for surviving/thriving during economic downturns. Consumers don't stop buying during tough times but they do buy more cleverly. And they spend A LOT more time researching their purchases, seeking advice from friends and associates and otherwise doing their homework. Recession Marketers need to refine their tactics as well. In this article we share 7 essential tips to help you sharpen up your offerings (and actually most of these tips contain useful advice for marketing more effectively in ANY economy, good or bad). You won't blossom in 2010 simply by acting as if it's business as usual. Nor is it a time to hide your budget under a bushel. As one major advertiser summed it up: "When times are good, you SHOULD advertise. When times are bad, you MUST advertise."

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About the Author: Michael Carney
RSS for Michael's articles - Visit Michael's website

Michael Carney is a long-time global marketer, based in New Zealand but keeping a watchful eye on marketing trends around the world. A professional writer since he was 17, Michael is a published author, playwright, advertising copywriter, and prolific writer of newsletters, articles and a million reports and presentations. He has spent nearly four decades in advertising and marketing roles, working with leading brands in virtually all product and service categories. Michael is Strategic Planning and Insights Director for a leading independent advertising agency, The Media Counsel.

Click here to visit Michael's website Dashed Line

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Marketing Opportunities in Difficult Economic Times


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