Why Companies Should Embrace Social Media Marketing
Why Companies Should Embrace Social Media Marketing
Online and offline marketers looking to attract social media users must understand that success or failure, whether they want to believe it or not, is dependent on how much of an online presence they are able to create. And even if they do well offline, they can always create more business by establishing a strong online presence.
Online users are flocking to Social Media sites in their millions; "net savvy" marketers are busy looking into ways and means of capitalizing on these mass markets and are at the forefront implementing marketing strategies that are designed to be cost effective and easy to change when market dictates.
In this article I look at a few of the strategies that anyone looking to get into the social media scene should consider;
With so many things distracting people’s interest these days it is necessary for companies to work hard to keep customers attention and you have to do whatever it takes to keep your brand uppermost in peoples mind. Even if it mean being controversial. Too many people are online these days for advertisers not to allocate a large part of their budget towards social media marketing.
Social media marketing does not mean simply throwing up pay per click ads on some of the search engines; rather, it is about getting your message in front of highly targeted buyers who would otherwise never see what you are selling.
The bottom line is that online and offline companies are waking up to the fact that they need to appeal to Internet users in many ways if they want to get their piece of the Internet pie.
Why Companies Should Embrace Social Media Marketing - To learn more about this author, visit Lee Graham's Website.
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Social Media Marketing is already proving to be a major step in today’s expanding online landscape. More than ever it is most important that companies are using strategies for acquiring online customers but they must also be fully conscious of the potential for long term harm that could easily damage their brands. In the online world news can spread like wildfire, good news spreads very quickly, but bad news spreads even faster.
Online and offline marketers looking to attract social media users must understand that success or failure, whether they want to believe it or not, is dependent on how much of an online presence they are able to create. And even if they do well offline, they can always create more business by establishing a strong online presence.
Online users are flocking to Social Media sites in their millions; "net savvy" marketers are busy looking into ways and means of capitalizing on these mass markets and are at the forefront implementing marketing strategies that are designed to be cost effective and easy to change when market dictates.
In this article I look at a few of the strategies that anyone looking to get into the social media scene should consider;
- Utilize social media networks such as, YouTube, Twitter, Facebook, blogs and other types of interactive websites in order to build large reader bases that might otherwise never see your contents offline.
- Promotional efforts can be fine tuned to fit in with the audience you want to attract; for example, creating video content you feel will be liked by a certain demographic.
- Digital Contents can be converted into many formats and syndicated to networks so that it can easily be shared and used online and offline at a time most convenient for the user.
- Social media sites can be used to delivery content so that users can keep up with the latest happenings within your company or to generate interest in certain promotions that your company might be running.
- You can also use bookmarking sites so that your digital content can be voted on and the traffic leveraged to create more buzz around your product or service.
- You can also make use of RSS feeds from competitors in order to track what your competitors are doing or what necessary adjustments you may need to carry out in order to stay ahead of the game.
With so many things distracting people’s interest these days it is necessary for companies to work hard to keep customers attention and you have to do whatever it takes to keep your brand uppermost in peoples mind. Even if it mean being controversial. Too many people are online these days for advertisers not to allocate a large part of their budget towards social media marketing.
Social media marketing does not mean simply throwing up pay per click ads on some of the search engines; rather, it is about getting your message in front of highly targeted buyers who would otherwise never see what you are selling.
The bottom line is that online and offline companies are waking up to the fact that they need to appeal to Internet users in many ways if they want to get their piece of the Internet pie.
Why Companies Should Embrace Social Media Marketing - To learn more about this author, visit Lee Graham's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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