Tweet

All In with Multimedia for Your Book

Guest post by: Gary Kliewer

Article Overview: Whether you are writing for yourself or primarily to promote your business, you must think mixed-media now.

All In with Multimedia for Your Book

Every book we are working on now has multimedia elements.

Whether you are writing for yourself or primarily to promote your business, you must think mixed-media now.

Among the textbooks for which we manage production, a large percentage of academic references are website links; that’s where the current, peer-reviewed, accurate sources live now. Most reference works and textbooks have supplemental websites where students go for the in-depth research, study questions, and video. After all, for today’s students, bound books are inefficient and old fashioned.

No longer do the visual arts and the printed word run is separate circles. For an upcoming title exploring the relationship of natural environment and culture, it helps that the author, Osprey Orielle Lake, is not only a renowned speaker at international conferences but also an accomplished sculptor of monuments in bronze. There is no limit to the ways her important words can be strengthened by art in all media, weaving history, ecology, culture, governance, and women’s leadership to map out an integrated approach to working in partnership with nature.

Another White Cloud Press frontlist title is a flagship for books converging with other media. Itself a marriage of lyrical words and art photography, Grace and Tranquility (July 2010, Eric Alan) is tied to a music CD of the same name by Gypsy Soul. The songs draw their lyrics from passages of the book, images in the book mirror the moods of the songs. Author and band are touring together, making a reading also a slideshow and concert. The gift market and booksellers are beginning to see the undoubted beauty of combining the book and CD as an attractive sales package.

A children’s storybook with whimsical drawings tells its story in more ways than ever before. Marketing for the book has to include video of the author reading the story. The author is active on Facebook and her illustrations are ideally suited for sharing across social media (copyright issues alert).

Even a fairly traditional travel guide just released depends on the associated website, which in turn is linked to all the websites of the featured wineries, weaving a true web. The website augments the print book with updates and news, as well as audio interviews by the author.

No author should be thinking only of words on paper ever again. Your story, your message, will be words on paper, in pixels, in audio, in video, in previously unimagined lively combinations that bring your readers right to your elbow as never before. Celebrate and maximize the possibilities.

Related Articles
  Multimedia one of the best ways to enhance your online interaction!
  Interact With Your Customers Effectively Through Multimedia Applications
  Interact with your customers effectively through Multimedia applications!
  Should Authors Self Publish Their Books Online?
  Multimedia: One of the best ways to convey your message!
  How to Keep People Away From Your Web Site
  Film Tax Credit Financing - Canada
  Expanding Beyond Text To Jumpstart Your Online Press Releases
  The Power of Publishing for the Social Entrepreneur
  Strategies For Utilizing Social Media Outlets
  Lesson #3: Take Advantage of New Technologies
  Book Marketing via Social Networking Sites
  A stand alone application for remote access of digital content
  When a book is finished
  Is This The Best Work-Life Balance Book Ever Written?
  3 dead easy ways to get extra traffic – number two
  Why MMS Makes For A Great Marketing Tool!
  Can Moodle Do A Good Job In Importing PowerPoint
  PowerPoint for Educators: How to Make Multiple-choice Quizzes with PowerPoint via VBA
  Business Author Websites: But Wait, There's More!

Article Tags: book publishing, confluence book services, multimedia



Related Forum Posts
My reading log - Hi OmnivoreInk, Before starting my business, I read the following books as research: -"The Art of the Start" by Guy Kawasaki -"The AdSense Code" by Joel Comm -"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson And since then I've continued my "research" by reading (in this order): -"Technical Tennis" by Rod Cross -"For One More Day" by Mitch Albom -"The Twits" by Roald Dahl -"Little Black Book of Connections" by Jeffrey Gitomer -"The Secret" by Rhonda Byrne -"The Profitable Retailer" by Doug Fleener -"Blink" by Malcolm Gladwell -"Little Gold Book of YES! Attitude" by Jeffrey Gitomer -"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis -"Little Green Book of Getting Your Way" by Jeffrey Gitomer -"Harry Potter and the Deathly Hallows" by J.K. Rowling And I'm currently reading and am in the process of finishing the following: -"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson -"The Tipping Point" by Malcolm Gladwell -"The Book of Tells" by Peter Collett -"Little Red Book of Sales Answers" by Jeffrey Gitomer -"Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience" by Jonathan M. Tisch -"The Artist's Way: A Spiritual Path to Higher Creativity" by Julia Cameron -"The Inner Game of Tennis" by Timothy Gallwey
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: The Mobile Marketing - Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. Some of the tools of the trade and a few of the concepts that will be featured in this Mobile Marketing 101 series are: Multimedia Messaging Services (MMS) Unstructured Supplementary Service Data (USSD) Bluetooth, Wireless and Infrared Mobile Internet and Social Media Mobile Applications Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium. Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
great concept for promoting book! - Nikki-- I love it! You really have a handle on viral book promotion! Look for my submission (and in the future for a ghostwriting project I'm working on). And I can't wait for Book Promo 101!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

9 tips to increase ROI in PPC Campaigns

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.