Tweet

Good Lessons on Leveraging Events for PR

Guest post by: Norman Birnbach

Article Overview: Ideas for getting more impact from your events

Good Lessons on Leveraging Events for PR

I know a lot of organizations are cutting back on events. But there are still times when they are necessary. In the current issue of Fast Company, Nancy Lublin, CEO of Do Something, a nonprofit, provides an instructive postmortem of an event that Do Something held.

Key points from the article, Stinking it Up: We had a big party, but got no buzz. Lessons from a PR failure," included:

* Find a good story happening at the event -- not just who's being honored. Lublin's example: Boys Like Girls (a band playing at the event) has "a pet turtle named Dorota, named after the Gossip Girl character, and they met Zuzanna Szadkowski, who plays Dorota, at the event.

* If you have celebrities, be exclusive with the media to get bigger play.

* Don't forget to work with bloggers and others in the social media space (i.e., Twitter, Facebook, etc.)

* Make sure to get a photographer, and then to send photos to appropriate outlets.

* Strategize after the event. What worked, what didn't.

* Follow up. Not just to make sure articles hit, but to leverage those articles by bookmarking them (via Digg), tweeting about them, etc.

Related Articles
  The power of leveraging a system
  Location is Not Everything
  Leadership Lessons Heard
  Leveraging Time How To Avoid Being Busy and Broke
  Persistence and Success
  Learn from Golf... Create More Revenue
  Increase Sales and Leverage with a Home Study Program
  Important "Lessons Learned” For Leaders, According To Your Strategic Thinking Business Coach
  Start small and really network
  It Takes Teamwork to Make a Company Dream Work
  Get Rich in Network Marketing on the Internet by Learning to Leverage Your Time
  Lessons to Learn From the First Dot Com Boom
  Ten More Important “Lessons Learned” For Leaders, According To Your Strategic Thinking Business Coach
  Turning Lessons Into Action!
  The Keys to Business Success
  Practice Makes Permanent
  An important key to success!
  Sales and Marketing is 24/7
  Conquer the Fear of Change in 9 Different Ways
  LESSONS FROM THE ROYAL WEDDING

Article Tags: events, Fast Company, Nancy Lublin, nonprofits, public relations, social media



Related Forum Posts
Re: Biz Plan Competition - i just wanted to say that posting Small Business Events on CanadaOne is a great resource. Thanks Julie!
300 rules! - 300 was my favorite movie of 2007 and Kevin you did a great job in highlighting the Business Lessons from the Movie.
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Napoleon on Project Management - Why do I include this in a list of books aimed at female entrepreneurs? Well...in the expectation that there are as many female history buffs as male ones, and in the belief that anyone interested in history will find this book fascinating, while those interested in project management will learn a thing or two. I think this was the first "gimmick" book - an author using a historical figure (usually a male, military figure, it must be admitted) to talk about modern day business management. I refuse to read any of the kind that advocates - even obliquely - the techniques of the Sopranos or the Mossad - but these military ones are pretty fun. Anyway: Only in the understanding of history, Napoleon might say, do we gain an understanding of strategy in the present. In the same spirit, Napoleon on Project Management offers the recipe for successfully managing your commitments using the strategies, tactics and priorities that propelled Napoleon himself to victory. [The book doesn't gloss over how Napolean eventually fell in defeat, of course, and there's lessons to be learned there as well. TOC Foreword by Douglas James Allan (Napoleanic Society of America) 1. The Rise to Power -The Skills to Succeed -A Compelling Vision -Diplomacy and Networking -Lessons from the Great Campaigns 2. Napoleon's 6 Winning Principles -Introduction -Exactitude -Speed -Flexibility -Simplicity -Character -Moral Force 3. The Downfall -What Went Wrong -Lessons from the Russian Invasion and Waterloo -The Four Critical Warning Signs -Napoleon's Legacy
Re: How to develop sales contacts? - Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business: 1. Attend Networking Events 2. Cold Calling 3. Referral Program 4. Affiliate Program (most successful) The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Death of the Sales Magazine

Life is a Balancing Act!

Download a template or see a lawyer?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.