Tweet

The Future of Advertising, Social Media & PR

Guest post by: Norman Birnbach

Article Overview: Alex Poulos at LaunchPad Media, wrote an op-ed in the Boston Globe that discussed the future of advertising, "‘Mad Men’ of the future: The world of advertising - consumer, beware." This post looks at the future of "new media."

The Future of Advertising, Social Media & PR

Recently Alex Poulos at LaunchPad Media, wrote an op-ed in the Boston Globe that discussed the future of advertising, "‘Mad Men' of the future: The world of advertising - consumer, beware." In the piece, Poulos makes a few points about what the future of advertising holds, which, because of new technologies, will bring about new levels of:

* Intrusiveness.

* Invasiveness.

* Interactivity.

* Integration.

It's this last point that interests me the most. Poulos says that "advertising, marketing and PR will be indistinguishable. Yet words used now to hasten that day -- 'integrated,' 'synergy' and 'holistics' -- will seem silly in the future."

I agree with that -- just as we predicted in the 1990s that so-called "new media" would just be called "media." Until, of course, we got to a new "new media," also known as social media.

I think there's a chance we'll stop referring to social media even as Facebook, Twitter, LinkedIn, YouTube and others are integrated more closely into our smarterphones and are embedded in all sorts of devices, including cars. (For example: you'll be able to enter your friend's location from your contact database to program the address into your GPS.) That convergence will just be the way we live.

And I think the current wave of new media will just be called media by the middle of the decade.

Of course, it will be supplanted by even newer media. But that's grist for another blog article.

Related Articles
  “Should I or shouldn’t I”
  Some Companies Feel That Having More Than One Profile is Distracting ...what do you think?
  Advertising, What's in store for 2010?
  IS SOCIAL MEDIA RIGHT FOR YOU ?
  An Exciting Trend For Online Income Ideas And Opportunities
  Brands 50% more popular than celebrities in social media
  Social media: Risk and regulation in the financial service industry
  Online Business in 2010 - How to Promote Your Site Online
  It's All About Social Media Do's And Don'ts
  Integrating Social Media Into Your Small Businesses?
  Resourcing B2B social media
  Social Media is NOT about Twitter, Facebook and Linkedin
  Addressing law firm objections to social media
  Legal Marketing: Social Media and Law Firms
  FAQ’s of Social Marketing Answered
  Social Media Gains Momentum for B2B Marketers
  Strategies For Utilizing Social Media Outlets
  Social media : why should my business use this resource?
  The Remarkable Growth of Social Media - an Infographic
  Why Is Social Media Important?

Article Tags: advertising, new media, PR, social media



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Social Media Marketing Ignorance - I was recently consulting with the head of marketing for a firm in the medical engineering field (actually a great field to be in at any time) when I couldn't believe something that the client blurted out. "I am not interested in that Social Media stuff - its for kids, teenagers!" I sat back - little did he know that 95% of what I was about to tell him had to do with his so-called "Social Media crap." I took a deep breath, and proceeded on. This company was dying. They were stuck in old Advertising methodologies that were dying as well. I almost couldn't believe it when he admitted to me that they hadn't done very much online at all over the years (in terms of marketing). Roughly 45 mins later, not only had I persuaded this individual (an incredibly smart man I might add) into laying out an online marketing plan, but I had explained to him how social media marketing is very likely 'here' to stay. So it just makes me wonder - what do people really think about Social Media Marketing? Personally, we utilize tools like Twitter and Facebook everyday to make new business relationships and strengthen existing accounts. Print ads? We own a number of businesses and haven't taken one out in years. And if you follow the "teenager" comment - I have tracked numerous studies and articles that show "teenagers" actually aren't using Twitter that much - its a 'simpler' tool of sorts, for an older or 'more seasoned' crowd we might think (haha). Just some thoughts, we personally pick up a newspaper maybe once or twice a week still, but how many times just in the last hour have we sat down to the computer or used the cell phone (as a text tool)?
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

10 Steps to Excelling at Franchise Sales

Ten Things You Can Do To Be a Better Leader

BUILDING A HIGH PERFORMING TEAM

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.