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Norman Birnbach Articles

Guest post by: Norman Birnbach

Nine Lessons from Netflix and the 'Half Apology" - Click To Read Article
Based on Neflix

Fee, Fie, Foe -- 3 Lessons learned when companies mishandle how they communicate their new fees - Click To Read Article
Based on Bank of America

Non-apologies and Non-answers Don't Help Non-profits - Click To Read Article
Lessons learned from the Susan G. Komen for the Cure Foundation.

Birnbach Communications' Top Predictions for 2012 - Click To Read Article
We've been issuing annual predictions going back a decade now. Our goal is to help our clients more effectively understand and engage on topics of interest for social media. We will be rolling out our 2012 list of trends over the next two weeks. Here are the first few:

New Study Suggests Lessons for Online Journalism - Click To Read Article
According to a new study cited in the NY Times, journalists need to rethink their online models. Perhaps the most significant recommendation from the 139-page report, published by Columbia's Graduate School of Journalism is to change journalists', and their audiences', relationships with advertisers. According to a new study cited in today's NY Times, journalists need to rethink their online models. (Please note: I do not represent Columbia University, Columbia's Graduate School of Journalism, the New York Times, or anyone connected to the study discussed in this post.)

Could it be the work of the Hamburgler: McDonald's Confronts an Online Hoax - Click To Read Article
McDonald's was the subject of a social media hoax, involving the photo that claimed the fast-food giant, which has developed a strong track record on diversity, as charging African-American customers an additional $1.50 per transaction to cover additional insurance costs due to increased risk of crime. The photo was false, and McDonald's refuted it. But did it do enough to confront the problem?

The ROI of Social Media - Click To Read Article
There's an interesting article about social media in today's Financial Times. In "The Fickle Value of Friendship," reporter Tim Bradshaw looked at the concern regarding the return on investment (ROI) in accruing a large number of followers.

The Future of Advertising, Social Media & PR - Click To Read Article
Alex Poulos at LaunchPad Media, wrote an op-ed in the Boston Globe that discussed the future of advertising, "‘Mad Men’ of the future: The world of advertising - consumer, beware." This post looks at the future of "new media."

7 New Business Mistakes Agencies Make - Click To Read Article
Recently I wrote about mistakes clients make during the new business process. I want to take a look at mistakes agencies make -- these are mistakes we try to avoid, but we've made them, too.

Mistakes Clients Make When Choosing an Agency - Click To Read Article
This is a response to a Forbes blog article, "The 7 Biggest Mistakes Clients Make When Choosing An Agency" by Avi Dan, founder of founder of Avidan Strategies.

Mistakes Clients Make When Choosing an Agency: RFP process - Click To Read Article
In Part I, I responded to a blog post by Avi Dan on Forbes.com: "The 7 Biggest Mistakes Clients Make When Choosing An Agency." In Part II, I want to explore the Request for Proposal (RFP) process.

Birnbach Communications' Top Predictions for 2011, Part I - Click To Read Article
Birnbach Communications has been issuing annual predictions covering media and technology, going back a decade.

Top trends from 2010 that will continue in 2011 - Click To Read Article
As part of its annual list of predictions, here is a list of top technology trends from 2010 that we think will continue to be important themes in 2011.

Good Lessons on Leveraging Events for PR - Click To Read Article
Ideas for getting more impact from your events

Three Rules of Success, According to Accenture's Chairman - Click To Read Article
Three rules from Accenture's CEO on management success

Video in the Newsroom & The Importance of Thinking Cross-Platform - Click To Read Article
Interesting article about video in the newsroom from TheDeal: The Times, Fortune, WSJ and others are allowing (or urging) reporters to file video reports on the same content as their columns.

Tips on Taking Advantage of The YouTube Juggernaut - Click To Read Article
This article provides insights and tips for using video to enhance your company's reputation and communications efforts by using online video.

Book Review: "No Time Marketing" Can Help Startups Start Their PR & Marketing Campaigns - Click To Read Article
No Time Marketing may be able to help startups that lack the budget and staff to conduct a shoe-string marketing campaign. Written by Alyssa Dver, a former chief marketing officer, No Time Marketing is a short book (just 115 pages) that does a great job of capturing the essentials of marketing for busy executives, providing tips and actionable questions that can help startups develop a marketing plan.

Should Search Engine Results Drive Media Coverage - Click To Read Article
While the shift to online-only news has been a big shift, there are implications for PR functions beyond the diminishing number of print outlets. The degree to which people access news by search engine is significant. And the rise of pay walls, limiting content to actual paying subscribers, will be see news by search engine (nbse) help boost the users of smaller news sites that have lower brand recognition but offer the value of not (yet) charging readers.

Lessons to be Learned When Politicians Attack the Media - Click To Read Article
Politicians who gripe about the media should be taken with a grain of salt. Because they weren't complaining about agendas and getting the story wrong when the media wrote positive stories about them. This article provides some lessons, regardless of your political views, based on the recent skirmish between President Obama and Fox News.

Are Shelter Books Dead -- Or merely the new bridal magazines? - Click To Read Article
With the news that Hachette Filipacchi Media is shuttering Metropolitan Home magazine, we've come to a turning point, I think, in what used to be known as the "shelter books" -- magazines focusing on interior design for the home.





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