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Gerald Linda Articles

Guest post by: Gerald Linda

Looking to 2010: Marketing Advice for Small Business Guerrillas - Click To Read Article
OK, so 2008 and 2009 were not good years for small businesses. Demand was soft, those customers, who could pay, did so slowly, banks and other sources were very stingy with credit. If you made it this far, what should Marketing Guerrillas be doing looking at twentyten? Here are five specific recommendations based on the book, MORE Guerrilla Marketing Research. The key idea in the book is that when Guerrillas have a marketing problem, they should ask their customers and prospects for advice. Doing this will produce a better decision than going it alone--every time.

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About the Author: Gerald Linda
RSS for Gerald's articles - Visit Gerald's website

Gerald Linda is the co-author of More Guerrilla Marketing Research (Kogan Page September 2009) Gerald Linda & Associates (www.gla-mktg.com) of Glenview, IL, was established in 1994 by Gerry Linda after a career as an ad agency, marketing and research executive. The company provides Interim Marketing Leadership, Marketing Planning, Marketing Strategy, Marketing Research and Marketing Communications services to clients throughout the US. The goal really is to add fuel to clients marketing engines™.

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Looking to 2010 Marketing Advice for Small Business Guerrillas


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