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5 Reasons Why Small Businesses Should Build Website in WordPress

After working with several small business owners who have websites that are difficult for them to make changes or that cost them unnecessary design fees to do so, we have outlined several reasons why small business owners should consider building their website with Wordpress. Not only is it easy for the novice to use, but it also provides better search engine optimization techniques and social media integration. It's just better all around, especially now that websites are really becoming interactive tools and should serve to provide the user with new content to continue to draw people back again and again.

3 Reasons Why Small Business Owners Should Re-Evaluate Phonebook Directory Advertising

Small business owners face many challenges when it comes to planning their marketing budget. Funds are limited so every dollar should go toward those efforts that will get fairly immediate results or that will build up their marketing efforts for the long term. Phone directory advertising has long been held as a staple in the local small business owner's budget. But these days, people just don't use the YellowPages and the YellowBook like they used to, especially with the advent of laptops, iPads, iPhones and Android smart phones. But some business owners are still talked in to advertising heavily in the phone book directories and it just doesn't make sense for them anymore. This article will give the business owner tips for reducing that expenditure and maximize it elsewhere with social media or online marketing.

One Great Way to Increase Email Productivity and Social Networking Connectivity

Many people struggle with spending too much time in email and not enough time working on meaningful projects or income-producing work. Complicating the issue is the integration of social networking sites and increasingly making connections there that will eventually pay off for sales or other purposes. Many sales and marketing professionals and business owners are looking for ways to increase productivity without sacrificing time that could be better spent elsewhere. We've found that Microsoft Outlook and Blackberry users can increase productivity and save time by using an add-on tool called Xobni. The functionality of Xobni goes beyond saving time but actually helps to make connections and communicate with people in the way that they prefer, whether on Facebook, Skype, LinkedIn or Twitter.

7 Best Practices for Facebook Pages for Franchise or Small Business Owners

Whether you're a small business owner or you've bought in to a franchise, setting up a Facebook Page for your business can seem easy yet daunting. Many business owners just don't know how best to get started, how to navigate their Page, how to set up a vanity URL and how to market it. In this article, Sally Witzky offers 7 best practices for your Facebook Page to help the small business owner avoid some pitfalls that others have made as well as to ensure awareness of Facebook insights and analytics, which are available to the Page Administrator. With these tips, the small business owner is sure to get on the right road in getting started in creating and promoting their Facebook Page.

5 More Reasons Why a Small Business Should Hire a Photographer

Many small business owners don't realize the importance and value of having photography that best represents their company brand. Images, in the form of still shots or made into videos or slide shows, can be extremely effective in showcasing a company, particularly in these days of social media and online marketing. This is the second of two articles in this series so please check out the first article for continuing tips, whether you're a franchise owner, a manufacturer's dealer or a stand-alone small business. In the meantime, make your own list of reasons why your company should have an image bank. You'll be surprised at all the benefits and how having available photography that represents your brand can help your business gain visibility and grow substantially.

5 Reasons Why a Small Business Should Hire a Photographer

Many small business owners don't realize the importance and value of having photography that best represents their company brand. Images, in the form of still shots or made into videos or slide shows, can be extremely effective in showcasing a company, particularly in these days of social media and online marketing. This is the first of two articles in this series so please check out the second article for continuing tips, whether you're a franchise owner, a manufacturer's dealer or a stand-alone small business. In the meantime, make your own list of reasons why your company should have an image bank. You'll be surprised at all the benefits and how having available photography that represents your brand can help your business gain visibility and grow substantially.

Personal Branding: Why is it so important?

Whether you're working for an employer, in career transition or a small business owner, personal branding and reputation management is an important aspect of marketing yourself or your business. Perhaps it is the first step and the most important, to really learn who you are (apart from being associated with your company or business). Often, those in career transition and even small business owners realize the importance of having a solid reputation and large network and what that can do for them in terms of leads and opportunities. But many people have really thought about it nor have they invested the time into figuring out their personal brand. As much as we often hide behind them, we're not defined by our companies. We're defined by who we are and how we show up each and every day.

SEO Tip: Get listed, get local, get business.

Having recently discovered that many small business owners often do not understand the importance of getting their business listed in the local search engine directories, like Google's Local Business Center, we've begun to ask questions about what small business owners know and what they need to learn. And what is the value of maximizing and managing their listings. This article is meant to be more thought-provoking than instructional about this subject and why a small business might make this an important and perhaps first priority aspect of managing their online brand.

Your Twitter account: The 7 most important set up steps to be effective

Twitter was designed to be a simple micro blog. And setting up a Twitter account only takes a few steps. But HOW you set up your account can be a little tricky and paying attention to some details will make it more effective and can even optimize the content for search engines to pick it up. Below are what we've found to be the 7 most important steps to setting up your Twitter account. Writing you Twitter bio and details is just like creating any other content for the web with a few simple nuances. And once you set it up, don't forget to review it every month or two for editing purposes, as the content may have become outdated. Most importantly, be true to yourself -- your Twitter account should reflect who you are and your unique authenticity.

Top 10 best ways to get social traction for your blog

Writing an effective blog post, especially when blogging for your business, takes time. But using a simple check list like this can help you build a great foundation so that you gain effectiveness -- yes, traction -- each time you write. Review these best tips, use them and then you'll quickly build effective blogging habits.

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