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15 Press Release Topics For the Small Business Owner

Guest post by: Jessica Swanson

Article Overview: The press release of yesterday has died a sudden death and in its place is the new press release that caters to the small business owner on a shoestring marketing budget.

15 Press Release Topics For the Small Business Owner

Several years ago, the press release was a tool reserved for big organizations with deep pockets that had "big news" to share with the media. Not only did press releases cost a good deal of money, but they only made it into the hands of select journalists, editors and producers.

However, times are changing. The press release of yesterday has died a sudden death and in its place is the new press release that caters to the small business owner on a shoestring marketing budget.

Today's press releases are incredibly affordable, are accessible by both the media and your prospects, and can be written and submitted whenever you have news to share with your public.

So, with this new tool in hand, what can a small business write a press release about? Actually, if you have interesting news, you can share it through a press release. That being said the possibilities for press release topics for the small business owner are virtually endless.

Here are 15 Press Release Topics For The Small Business Owner:

1) Launching a new product or service

2) Speaking at a conference or seminar

3) Hosting a free webinar or teleseminar

4) Participation in a trade show

5) Solving a problem for your customer

6) Revealing new information from your industry

7) Highlighting a customer's satisfaction

8) Providing new insight into a common problem in your industry

9) Involvement with a charity

10) Offering free information (ebook, tip booklet, white paper, etc.)

11) Sponsoring an event

12) Hosting a contest or sweepstakes

13) Publishing the results of a recent survey or poll related to your business

14) Disproving common myths within your industry

15) Receiving an award or recognition

So, with fifteen press release topics at your disposal, you do not have a reason not to write, publish and distribute a press release for your small business.

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Article Tags: public relations, shoestring marketing, small business marketing



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