Tweet

3 Tips For Marketing Through The Noise

Guest post by: Jessica Swanson

Article Overview: Every single day, consumers are exposed to over 3,500 advertisements in magazines, newspapers, billboards, television, radio and the internet. As a marketer you have an incredibly difficult task to accomplish: you need to find some way to get through all the "noise" and grab your prospect's attention.

3 Tips For Marketing Through The Noise

Every single day, consumers are exposed to over 3,500 advertisements in magazines, newspapers, billboards, television, radio and the internet. As a marketer you have an incredibly difficult task to accomplish: you need to find some way to get through all the "noise" and grab your prospect's attention.

However, in order to cut through 3,500 other marketing messages it's blatantly obvious that you need to be armed with an arsenal of excellent marketing tactics and techniques.

There's no doubt that your marketing message needs to be well-crafted. But, equally important is the reality that your prospect needs to be exposed to your marketing message over and over again. In fact, recent research suggests that consumers need to see your message between seven and twelve times before they even pay attention to it!

Obviously, the days of putting a one-time ad in the newspaper are over. Repetition is king! So how can you effectively implement these new rules of marketing?

Here are three simple ideas that will help you tap into the power of repetitive marketing:

1)Post Your Ad In The Same Place Several Weeks In A Row. Whether you are posting a newspaper ad, magazine classified or an ezine solo ad, make sure to repeat your ad each week for a few weeks in a row. If you simply purchase a one-time spot, you simply won't attract much attention. The longer your ad runs the more attention you will receive. In fact, there are successful marketers who have run the very same ad, in the same newspaper for years. This repeat exposure encourages customers to take notice.

2)Continue To Market To Your Prospect Via Email. No matter what business you operate, you must begin to build a list of interested prospects. Whether you are a brick and mortar storefront or an internet company based in India, you will soon find that "the fortune is in the list." Building a list of interested prospects allows you to continue to market to them over and over again via emails, ezines, newsletters, special offers, etc.

3)Create A Profile On At Least Five New Marketing Platforms. I encourage every business owner to create consistent, branded profile on at least five different social marketing platforms. The reason is that this will create additional and repeat exposure for you and your business. Most people who belong to one social network, also belong to another. If Joe becomes friends with you on Facebook, YouTube and MySpace, follows you on Twitter and is a connection with you on LinkedIn, he is more likely to pay attention to you.

These are three quick and easy ways to tap into the power of repetitive marketing. It is essential for every small business owner to understand that they will rarely make a sale if their prospect has only one or two exposures to their marketing message. Instead, the prospect needs to experience you, your brand and your service or product again and again.

Related Articles
  How Much Noise Is In Your Head?
  Yelling is exhausting
  Marketing Techniques that Cut Through Clutter
  Are You Aware Of The Noise In Your Business
  An Uncertain Trumpet Makes Only Noise and Will Not Deliver Your Business Results
  MLM Recruiting and Lead Generation Tips: How to Get Invited To Your Prospect’s World as a Welcomed Guest and Not a Pest
  Choosing The Best Headphones For Your Secretarial Staff
  Noise Reduction part 1
  Perspective.
  Sales Training – Four Poor Sales Skills Not to Ignore!
  The White Noise Phenomenon
  2011 Business Growth Strategies #2: Be Distinct & Compelling
  Be the Red Leaf
  Internet Marketing Tips To Increase Traffic To Any Business
  ADHD Study Tips
  Bookkeeping Tips on Tips
  The Top 3 Tips before you purchase your cell phone headset
  Do You Talk More Than You Listen?
  How to fix sputtering marketing
  Handy Tips to a Killer Marketing Plan

Article Tags: Marketing, Small Business Marketing



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Kevin needs "social glue" ideas - [quote="BuzzAroundBooks":1yomg44b] 1.) 10 Recent Posts (takes you to the list of the 10 most recent posts) 2.) Forum Contest & Prizes 3.) How to get started in the EvanCarmichael.com Forums 4.) How to promote yourself in the EvanCarmichael.com Forums 5.) How to start a small business (list of threads with related topics) 6.) SEO Tips (list of threads with related topics) 7.) Better Blogging (list of threads with related topics) 8.) Business Book Reviews (list related forum threads, I know Barbara has tons. We also have threads that list our forum members favorite biz books) 9.) Newest Members (takes you to a list of the newest forum members so that you can help them out or connect with them) 10.) Kevin's Case Studies *I'd think this format would make the forums easier to navigate through, especially for a newbie (which are the main people we're trying to attract to the site).[/quote:1yomg44b] If you're accepting any suggestions for topics -- could SEO tips be changed to Online Marketing? SEO is just a small part of Online Marketing and that would give us some sort of place to zero in on Online Promotional posts. Shri


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Using Social Media Marketing

B2B PR – Planning for Success

Resolving A Conflict Between Two Sales Staffs

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.