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7 Concepts the Media Loves

Guest post by: Jessica Swanson

Article Overview: Even if your media attempts have been less than desirable, don’t despair, there are several proven ways to catch the media’s eye and undivided attention.

7 Concepts the Media Loves

If you're trying to court the media, you may find her to be elusive, difficult and fickle.

But, even if your media attempts have been less than desirable, don't despair, there are several proven ways to catch the media's eye and undivided attention.

Here are seven concepts that the media will always love:

1) Newsworthy Stories. The media is always looking for fresh, interesting and news-worthy stories. So stay away from boring, stale stories that only you (or your mother) care about.

2) Sex, Health and Money. This famous trio will always create interest and curiosity. If you can connect your small business story to sex, health or money, you'll have the media eating out of the palm of your hand.

3) Conciseness. The media loves nothing more than short, sweet and to the point. Remember that today's prospects are in a hurry and have incredibly short attention spans. Deliver your story as quickly and efficiently as possible.

4) Targeted Pitches. If you engage in a "mass pitch" approach, you'll never have any luck. When you pitch the media, make sure that you are addressing the appropriate people, using their names and clearly proving how your story will help their audience.

5) Expertise. Demonstrate to the media that you are an expert in your industry. Provide educational links, blog posts and articles that you have produced so that the media will feel more confident showcasing your small business.

6) Tie-ins. Today's media is constantly looking for ways to tie-in current events with innovative stories. When you tie-in newsworthy events about your small business to current trends and headlines you have a winning combination.

7) Mass Appeal. Make sure that your story appeals to as large a population as possible. The more people that are impacted by your story, the better.

Make sure that when you are dealing with the media that you are delivering what you know they love. When you do, you'll soon find the media loving you right back.

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Article Tags: media, pr, public relations, shoestring marketing, small business marketing



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