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Guest post by: Jessica Swanson Become an Author

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I am a recovering “marketing commitaphobe.” There have been way too many times that I could not commit to a marketing platform.

Let’s take my rocky relationship with my email autoresponder.

When I first started Shoestring Marketing, I spent weeks researching which email autoresponder to use. The array of choices absolutely overwhelmed me! Should I go with Aweber? iContact? Infusionsoft? What if I chose the wrong one? I would be forever trapped, unable to escape.

I literally spent hours putting together spreadsheets of the pros and cons of each option. I called the companies and asked the poor representatives way too many questions. I even woke up in the middle of the night worried that I was making the wrong choice.

So, when I finally picked my email autoresponder, you would have thought that my work was done. (And by the way, it should have been done weeks ago!)

But, because of my “marketing commitaphobe” problem, I actually had a huge case of buyer’s remorse. So, in a moment of panic, I switched to another email autoresponder program. And, if you can even believe it, I had a second case of buyer’s remorse and switched yet again.

Finally, as I was about to switch to my third email autoresponder, I decided that enough was enough. I was just going to have to commit myself to my last choice.

And thank goodness, because after weeks of somewhat pointless research, I was able to start the important task of building a list.

Here’s what I learned. Success in marketing is never about choosing the perfect platform. Even if you’re not thrilled with your choice, it most likely isn’t going to make that much of a difference.

Success in marketing is getting it done.

It really doesn’t matter if you’re using Aweber, iContact or Infusionsoft. They’re all great platforms.

What does matter is that you’re busy building your list. The list will make you a success; not the platform.

I know that not every small business owner struggles with this problem; but, a lot do. I tend to believe that “marketing commitaphobe” is just procrastination in disguise.

And procrastination is just a mask for dealing with fear of failure, fear of success or any of the other abundance of fears that stop small business owners in their tracks.

Now, when I find myself hemming and hawing over choosing a marketing platform, I know that I need to just make a choice – because no matter what choice I make, it will be fine.

And, by the way, for all of you wondering, I chose Aweber. And, we are doing just fine together.

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