Tweet

Brand Your Small Business Through Your Twitter Background

Guest post by: Jessica Swanson

Article Overview: If you want to stand apart from your competition (as any small business owner does), then you’ll undoubtedly want to create a unique and customized Twitter background.

Brand Your Small Business Through Your Twitter Background

Once you've signed up for a Twitter account, Twitter gives you a few generic backgrounds to use on your Twitter profile page. Unfortunately, using the default Twitter background is the best way to "bore" your followers to death. Not to mention that you're letting an opportunity to brand your small business slip through your fingertips.

If you want to stand apart from your competition (as any small business owner does), then you'll undoubtedly want to create a unique and customized Twitter background.

One of the wonderful parts of Twitter is that you're able to upload your very own customized background. Obviously, there are many benefits for creating, customizing and personalizing a Twitter background for your Twitter account. The best part is that it doesn't need to be expensive or technically challenging.

However, before we explore how to create your Twitter background, let's look at why your business would benefit from a customized background.

1. Business Branding.



Creating a Twitter background that showcases your small business colors, logo and business personality, helps grow and extend your brand.

2. Creativity and Personal Expression.



You have the ability to capture the attention of your prospective clients and customers as soon as they land on your Twitter profile page. Through the use of interesting design, creative graphics and a bit of imagination, you can make a strong statement through your Twitter background.

3. Additional Business Information.

You have the option to add additional information about your small business through the use of a customized background. This is incredibly important since you are only given a 160 character bio. You can choose to add logos, marketing messages, marketing taglines, additional URLs and links to your other social media sites.

It doesn't matter if you are a Photoshop expert or technically challenged, here are three ways to fully customize your Twitter background:

1) Do-It-Yourself

If you are handy using a design program like Photoshop, you can design your own Twitter background. The most important design element to keep in mind is that your image should be approximately 1600 pixels wide by 1200 pixels tall. This will allow all browsers and screen resolutions to easily view your Twitter background.

In addition, if you are adding a left-hand column in your Twitter background, you'll want to ensure that the design is smaller than 225 pixels. This way your column won't interfere with your center Twitter content.

2) Upload a Free Theme

There are dozens of services that allow you to upload free, semi-customizable themes for your Twitter background. It's a fairly straight-forward process and you can find free themes by searching for "free Twitter themes" on Google.

3) Order a Customized Theme

If you would like a fully, customizable theme you can have one designed, for a fee. To find a service that will complete this work for you, simply search "customized Twitter themes" on Google.

So, if you are going to use Twitter as a marketing tool for your small business, make sure that you showcase your small business brand through a customized Twitter background.

Related Articles
  Brand Your Small Business Through Your Twitter
  Avoid These 5 Twitter Mistakes
  Recent Twitter Trends for Internet Marketers
  Twitter for small business
  There is no such thing as a home page
  Is Your Brand Effective, Or Just Pretty To Look At?
  Use Twitter to Generate an Income?
  MLM Leads Generation: How MLM Distributors Can Profit from Twitter
  How Having Only A Logo Is Like Going Out With No Pants On
  Social Media Marketing: 5 Best Strategies to Enhance Your Twitter Profile and Get New Followers
  Bend the Rules of Business - Use Twitter as Your Marketing Tool (Day 1)
  How Twitter Can Further Your Public Relations Efforts
  Creating Twitter Backgrounds for Twits And Other Self Acknowledged Dum-Dums
  Twitter - What is twitter, and how can I use Twitter as a business tool?
  Does Brand Strategy Take The Freedom Out Of Running Your Business?
  The Pitfalls of Professionalism In Small Business Branding
  Why Twitter?
  Keeping Your Best Clients In The Loop When You Launch a New Brand
  10 Tweetlater Tactics to Make Your Twitter Life 100 Times More Productive
  Why do people follow brands on Twitter?

Article Tags: branding, shoestring marketing, small business marketing, Twitter



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
These maybe the coldest franchises out there: - Here are the worst 15 performing franchises in regards to having the highest Small Business Administration (SBA) loan failure rates. The list is dotted with sub sandwich shops, fitness centers and car shops. WORST FRANCHISE LOAN FAILURES Failure % 1 OBEE'S SOUP SALAD SUBS 55.56% 2 LADY OF AMERICA 41.94% 3 COUNTRY CLUTTER (BED & BREAKFAST) 41.18% 4 COPY CLUB 36.36% 5 ALL TUNE AND LUBE 35.71% 6 PICKERMAN'S 35.71% 7 PHILLY CONNECTION 35.59% 8 ROLY POLY ROLLED SANDWICHES 34.78% 9 COTTMAN TRANSMISSION 34.48% 10 HAIR COLOR EXPRESS 33.33% 11 LEE MYLES AUTOMOTIVE TRANSMISSIONS 33.33% 12 GODFATHER'S PIZZA 33.33% 13 SMOOTHIE FACTORY 33.33% 14 BLIMPIE 31.39% 15 GOLF U.S.A. (RETAIL GOLF EQUIP.) 30.77% Source: Small Business Administration, SBA Loan Performance Within Franchise Code for the Period of FY 2001 - 2005
Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: Biz Plan Competition - i just wanted to say that posting Small Business Events on CanadaOne is a great resource. Thanks Julie!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ready for a Fresh Image?

Download a template or see a lawyer?

How to sell a business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.