Tweet

Creating an Article Resource Box That Works

Guest post by: Jessica Swanson

Article Overview: Article marketing can be a fantastic way to position yourself as an expert, boost your visibility and generate more leads.

Creating an Article Resource Box That Works

Article marketing can be a fantastic way to position yourself as an expert, boost your visibility and generate more leads.

However, all of your article marketing efforts will be in vain if you don't have an impressive article resource box.

So, what is an article resource box? The article resource box appears at the end of the article and contains the author's name, brief biography and a link to their website. If a reader is impressed with the quality of the article, their natural reaction is to find out more information about the author through the resource box.

Think of your resource box as the grand finale of your article. It is designed to entice your readers to take action and is how you will convert visitors into interested prospects.

Here are seven elements for creating a powerful article resource box:

1. Your resource box should be a natural extension of your article.

Your resource box should relate closely to your article and create an uninterrupted flow from your article.

2. Write in the third person.

When you are writing your resource box, you do not want to write in the first person (i.e. I am a marketing consultant). Instead, you need to take a more professional approach and write in the third person (i.e. Jessica Swanson is a marketing consultant).

3. Don't make it about yourself.

Believe it or not, your prospects don't care about you and your small business. They care about how you can help them solve their problems. Therefore, use your resource box to show your readers that your product or service can offer a solution to their most pressing problems.

4 . Avoid boring your readers to death.

Unfortunately, most article resource boxes are mind-numbingly dull and dreary. If you are interested in generating more leads, add a bit of fun and excitement to your article resource box.

5. Keep it short and sweet.

Your resource box needs to be clear, concise and get straight to the point. It should never be longer than four lines.

6. Call to action.

Research suggests that if we ask our prospects to act, they are more likely to do so. Therefore, go ahead and ask them to visit your website, blog or landing page.

7. Give them a compelling reason to click.

One of the most important aspects of your resource box is that you give them a persuasive reason to visit your website. Telling your prospects to "visit your site," doesn't provide a gripping reason for them to do so. Instead, offer them an irresistible reason to visit your site such as "download your free success kit."

Your article resource box is an opportunity to showcase your small business. So, implement these seven tips in order to create massive visibility and ultimately make more sales.

Related Articles
  How to Write the Perfect Resource Box & Articles that Get Noticed
  Online Business Ideas - Article Marketing and Exquisite Resource Box Equals More Income Online
  How To Double Resource Box Click Through Rate For Your Article Marketing
  Article Marketing - Writing a Resource Box So it Makes People Click
  Are You Using Article Marketing To Drive Traffic?
  Creating Your Resource Box -> Your BIO
  Easy 7 Step Format Of Article Writing
  What The Best Article Marketing Campaign Consists Of
  Article Marketing Makes Starting An Internet Business EASY!!
  Top 7 Tips to Reach Your Internet Article Marketing Goal of Submitting More Articles
  How to Use Article Marketing to Build Long-Term Targeted Traffic
  Article Marketing: 7 Steps to a Great Author Resource Box That Drives Targeted Traffic to Your Site
  Article Marketing Can Make a Difference to Your Online Home Business
  Writing Your Article Resource Box so it Makes People Click
  Article Marketing: 7 Essential Elements of an Article Resource Box That Gets Clicked
  Free Home Based Business Article Marketing Secrets
  Earn Money And Increase Your Google Ranking
  Using Your Signature To Promote Your Online Home Business
  A Simple Guidebook For You To Get Up And Running With Article Promotion
  Two Sentences that Make or Break Your Article Marketing Success: How to Write a Resource Box that Attracts Ideal Clients

Article Tags: article marketing, shoestring marketing, small business marketing



Related Forum Posts
Re: Traffic! How do you get it? - It first starts with content. Creating highly valuable and helpful content that people will want to link to. This solves part of your second step, which is backlink building. Building backlinks is essential if you want traffic. Article marketing, blog commenting, social bookmarking, social networking, web 2.0, link-baiting, etc. are just some ways to build quality backlinks. And don't forget about keyword research. This should be done first and foremost to get the most benefit out of your content and backlink building strategies.
Corporate Resource Speakers in Australia - Where can we find one of the best Corporate Resource Speakers in Australia?
Re: Can you outsource your product launch? - Yes that what I am talking about. Creating a buzz for your online product launch basically. Is this part of what you do?
Re: Social Media & Digg, Google, MySpace, and YouTube - Hi Kathy, What I meant about it being worth it was in the sense that I described. Creating multiple accounts for various sites and posting and ranking your own stuff. It's very time consuming to say the least. I'm just wondering if there's anyone out there that has done this and thinks it's beneficial.
How To Build Great Pillar Content For Your Internet Business - I’ve found that a successful Internet businesses must start with a solid foundation. As I’ve seen, most Internet businesses will integrate a blog onto their website and start to build a solid foundation of pillar content. Pillar content or pillar articles are posts that are written to help a consumer establish what your Internet business is all about. What Is Pillar Content? This termed was first coined by a famous blogger called Yaro Starak at his website Entrepreneur’s Journey. Yaro provides the following detailed definition: “A pillar is blog content, usually an article, which does some very important things: * It will bring in a rush of new readers and backlinks (other sites linking to your blog). * It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog. * Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it). * You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated. * It is not time dependent, so in twelve months’ time it will still be relevant and popular.” Why Is Pillar Content Important? Looking at the bigger picture, pillar content is your foundation of your Internet business as it will continue to bring consumers and readers to your website. You may think that just having a product or service to sell is all that’s needed to run a successful business. Not quite so. Consumers today are very hungry for information and want to know more about your business. Therefore providing pillar content relating to your products or services can add value for your consumers and generate more sales for you. For example, if I were selling a watch online and it had a description and listed features, it may not be enough for a consumer to purchase the watch from my site. Reason being, most people would want to read reviews from others who have purchased this watch and see their feedback. What if I wrote an article about the watch talking about the history and make of it and asked an expert to state their opinion, and had other consumers respond with comments and feedback. Then this would provide social proof and adds value to your product without the consumer leaving your site and spending time looking for more information elsewhere. Examples Of Pillar Content Most pillar content articles are longer than 500 words and have lots of practical tips or advice. There are many different forms of pillar content you can create and I have listed some examples below for you to apply to your industry: 1. How To Article - shows people how to do a certain task or instructions on building something 2. Definition Article - defines a term in your industry 3. Present A Theory Or Argument - writing to present some unique thought 4. Release A Significant Resource - a report, podcast, video 5. A “List” Article - it’s very easy to scan and share. Can be a top 10 list or action points 6. Technical Or Visual Guide - a screen capture presentation or how to fix something using a video presentation. It is also a very detailed step by step blueprint on exactly how to complete a task. Pillars I’ve seen how effective pillar content can be for any Internet business and I recommend you have at least 10 pillar articles on your website before marketing to consumers. That way you’ll provide them with something valuable to read and also gain their interest to come back again. If you can write an article each day using the above examples, then you can build a very strong foundation for your Internet business. Tyrone Shum Pillar Article Writer


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Work Life Balance: Adding White Space

THE “SECRET RECIPES” OF LEADERSHIP

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.