Tweet

Do You Have the Blogging Blues?

Guest post by: Jessica Swanson

Article Overview: Many small business owners understand the importance of blogging, but they just don't like it. Here are 5 tips to solve those small business blogging blues.

Do You Have the Blogging Blues?

I'm sitting in my office with a cup of coffee and writing this blog post. The sun is shining, the ideas are flowing and life is good.

Suddenly, my phone rings and it's Tammy, one of my business colleagues. We're talking about business as usual, when, out of nowhere, she drops a huge bomb:

"Jessica," Tammy moans, "I hate to admit it, but I'm sick of blogging. I'm tapped out. I feel like if I have to come up with one more @#$! idea for my blog, I'm literally going to...." You get the main idea.

There's nothing fun about having the blogging blues.

It's just another reminder to me that small business owners face a daunting reality when it comes to small business blogging: they know that they should blog, but don't always like it.

So, what in the world is a small business owner supposed to do?

First of all, I'm not going to try and persuade you that your small business needs a blog. Believe me, it does.

This post is about helping you make the whole blogging experience more enjoyable.

Here are a few tips to help ease those small business blogging blues:

1.Perfection is over-rated.

Too many small business owners feel that they need to produce a flawless blog that would make Shakespeare green with envy. Writing a blog post is nothing like writing an essay for your high school English class. Blogging is a platform that is meant to be informal, conversational and unfussy. Obviously you don't want your post riddled with spelling and grammatical errors, but don't feel that it needs to be "essay-quality."

2. Be yourself.

The good news about blogging is that there isn't a right or wrong way to write a post. That being said, I am a big believer in filling up your blog posts with your own unique personality. In the writing world it's called "finding your voice."

In today's marketplace, prospects want to connect with real business owners. They want to know the face behind your business. So, if you're funny, be funny; if you're serious, be serious. The point is that it's a much easier process if you infuse your blog with your one-of-a-kind persona.

3. Only blog about what you love.

Don't get overly worried about what you think your prospects want to hear. If you're a passionate small business owner and love what you do, then share that love with your readers. True enthusiasm is contagious.

4.Recycling is in style.

It's perfectly fine to tweak, reuse and recycle your ideas. Let's face it, there are only so many topics in this world. If you were going to write a "10 Mistakes That Small Business Owners Make..." blog post, then get as much mileage out of that idea as possible.

Write separate blogs about "10 Mistakes Small Business Owners Make With... Facebook, Twitter, LinkedIn, blogging or video marketing. (I could go on and on.)

You could conceivably generate dozens of posts just from that ONE idea!

5 .Just do it.

This is not clichéd and overused advice when it comes to blogging. Sometimes the best cure for the blogging blues is to just sit down at your computer and start hammering away on that keyboard.

There are lots of days that I'm not in the mood or don't have anything to blog about. But, I just get started and as we all know, getting started is always the hardest part.

Of course, I'm not suggesting that blogging is easy. It does take time and effort. But, once you get past the blogging blues, you may find that you actually enjoy it!

Related Articles
  Solving the "Blues" Problem
  To Blog or Not to Blog
  Home Business Expert: Importance Of Blogging
  Happy One Year Blogging Anniversary!
  How to Make Money Blogging!- Untold Secret Revealed
  Making Money Blogging Can Be Tons Of Fun
  100 Ways to Succeed #39
  Learn Blogging From Others!
  Blogging for Business
  The Business Blues With Bo Diddley, Chuck Berry, and John Lee Hooker, Jr.
  Beginners Guide to Blogging
  Blogheads
  Tips To Lift Your Mood When You're Singing the Blues
  Four Reasons Why Entrepreneurs Should Blog
  How to Guest Blog
  4 ways that guest blogging can help your business
  Do You Really Need to Setup a Blogging System?
  Tools for Effective Communication in Sales
  4 Ways You Can Make Money Blogging Online
  To Blog or Not to Blog? The Business Owner’s Zillion Dollar Question! (Part 1)

Article Tags: blogging, shoestring marketing, small business marketing



Related Forum Posts
Blogging for Entrepreneurs - If you run a small company, you may find that the world of blogging for Entrepreneurs is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you. Blogging for entrepreneurs has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all to easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology, but if you want your blog to succeed you need to stay focused. Write up a plan for how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your company.
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Use of Blogging For Promotion - Blogging might not be the easiest promotion and advertising method however it certainly is one of the cheapest methods. All you need is a hosting package and a domain. Actually you could do it through Blogger and it would be free of charge.
Site promotion and Blogging - Blogging might not be the easiest promotion and advertising method however it certainly is one of the cheapest methods. All you need is a hosting package and a domain. Actually you could do it through Blogger and it would be free of charge
Re: What are the ways to start a business with a small capital? - Blogging stands to be the cheapest way to start. I really agreed with the previous posts. Then you have to really analyse the market you are targeting by this you will be able to spend less in promoting your products. Cheers!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to choose your executive coach -1

3 Pointers to Recruiting and Retaining Good Staff

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.