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Jessica Swanson Articles

Guest post by: Jessica Swanson

10 Steps to Creating Emails That Get Results - Click To Read Article
Discover how to create powerful emails that get big results for your small business.

How to Recover From a Small Business Marketing Disaster - Click To Read Article
Discover a 3-step system for recovering from a small business marketing disaster.

Are You a Small Business Teacher or a Small Business Preacher? - Click To Read Article
Learn a 3-step process to move you from a small business preacher to a small business teacher.

7 Tips for Blogging Newbies - Click To Read Article
Jessica Swanson discusses 7 tips for blogging newbies.

Redesigning Your Small Business Website from “Blah” to “Ta-Dah!” - Click To Read Article
Discover simple and proven ways to transform your website.

Good, Fast or Cheap - Click To Read Article
Learn the importance of being crystal clear on exactly what your customers can expect from you.

50 Ways to get more Facebook “Likes” - Click To Read Article
Learn 50 ways to directly (and indirectly) get more folks to “like” your Facebook page.

Is Your Small Business Too Cheap? - Click To Read Article
Small Business Professionalism on a Shoestring Budget.

50 of my Favorite WordPress Plugins - Click To Read Article
Learn 50 WordPress Plugins for your blog.

Are You a Marketing Commitaphobe? - Click To Read Article
Quickly pick your email autoresponder and get busy building your list.

50 Fantabulous Facebook Status Updates - Click To Read Article
Learn 50 Ways to Update Your Facebook Status.

What I Know for Sure About Marketing - Click To Read Article
Shoestring marketing wisdom that will help you on your small business journey.

3 “Out-of-the-Box” Video Ideas for Small Business Owners - Click To Read Article
Learn the importance of video marketing for your small business.

50 Emotions and Situations People Want to Avoid - Click To Read Article
Learn how your product or service can help your prospect avoid an emotion or situation that causes pain.

Is Your Brand Putting People to Sleep? - Click To Read Article
Learn the importance of creating a unique brand promise.

Is the Customer Always Right? - Click To Read Article
Learn the importance of customer relationship.

50 Reasons Why People Buy - Click To Read Article
Understanding why people buy will improve your sales.

Does Sex Sell? - Click To Read Article
Know what you're selling and learn the importance of making an emotional connection.

What Marketing and Running Have in Common - Click To Read Article
Insights into the importance of marketing for your small business success.

How Much Time Should You Spend Marketing Your Small Business? - Click To Read Article
Recognize the importance of learning how much time you must spend marketing your small business.

50 Surefire Ways to Get “Unfollowed” on Twitter - Click To Read Article
Learn 50 Surefire Ways to Get “Unfollowed” on Twitter.

5 Massive Marketing Mistakes for Small Business Owners - Click To Read Article
Learn 5 marketing mistakes small business owners can't afford to make.

7 Unique Ways to get Massive Exposure From Your Articles - Click To Read Article
Discover 7 unique ways to get massive exposure from your articles and generate hundreds of leads to your small business.

5 Branding Tips for Creating a Bold Small Business Promise - Click To Read Article
Learn 5 branding tips and how important branding is to your business.

50 Free and Fabulous Traffic Strategies - Click To Read Article
Use these free traffic strategy tools to generate and boost traffic back to your website.

Do You Have the Blogging Blues? - Click To Read Article
Many small business owners understand the importance of blogging, but they just don't like it. Here are 5 tips to solve those small business blogging blues.

What’s Your Small Business Guarantee? - Click To Read Article
No matter what small business you run, you need to have an iron-clad guarantee that gives your customers or clients complete peace of mind.

50 Blog Topics for Small Business Owners - Click To Read Article
Discover 50 small business blog ideas to help you overcome “blogger’s block” and bring about a whole new level of creativity.

10 Steps for Creating a Money-Making Sales Page - Click To Read Article
Discover a 10-step formula for creating a profitable sales page that will convert more of your visitors to satisfied customers and ultimately make you more money.

The “Camera-Shy” Guide to Video Marketing - Click To Read Article
Discover how your small business can tap into the power of video marketing even if you hate being on camera.

50 Power Words that Sell - Click To Read Article
Discover 50 Power Words that will convince your prospects to buy your small business products and programs.

5 Potent Shoestring Marketing Tips - Click To Read Article
Discover 5 Shoestring Marketing Tips that will help small business owners gain more visibility, create more leads and make more sales.

12 Tips for the Social Media Newbie - Click To Read Article
Many small business owners are silently watching social media marketing from the sidelines. They’re intrigued, interested and attracted by this new marketing channel, but don’t feel quite ready to join in on the game. But, no worries. Here are twelve simple tips to help get your social media marketing in top form.

21 Shoestring Marketing Secrets That All Small Business Owners Need to Know - Click To Read Article
Unfortunately, many small business owners believe in the motto, “it takes money to make money” in the world of small business. The good news is that nothing could be further from the truth. Here are twenty-one shoestring marketing secrets that will provide you with the right frame of mind so that you can begin the process of building a thriving small business without spending a dime on marketing.

Avoid These 5 Twitter Mistakes - Click To Read Article
Discover 5 mistakes that small business owners make when marketing on Twitter

3 Simple Tips for Writing Your “About Page” - Click To Read Article
Did you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in knowing the “person” behind your small business. They just want to connect with an actual human being.

50 Powerful Call to Action Phrases - Click To Read Article
If your prospects aren't doing what you'd like for them to be doing, you may be missing a key component in your overall marketing strategy.

Creating an Article Resource Box That Works - Click To Read Article
Article marketing can be a fantastic way to position yourself as an expert, boost your visibility and generate more leads.

What Losing Weight Can Teach You About Marketing - Click To Read Article
Have you ever struggled with losing those last ten, twenty or even fifty pounds? If you’re like most Americans, the constant battle to lose weight is a full-time job!

Brand Your Small Business Through Your Twitter Background - Click To Read Article
If you want to stand apart from your competition (as any small business owner does), then you’ll undoubtedly want to create a unique and customized Twitter background.

Brand Your Small Business Through Your Twitter - Click To Read Article
If you want to stand apart from your competition (as any small business owner does), then you’ll undoubtedly want to create a unique and customized Twitter background.

Social Media Won’t Fix Your Broken Business - Click To Read Article
Discover why social media platforms such as Twitter, Facebook and LinkedIn can't fix a broken small business.

Marketing Lessons from the Renaissance Fair - Click To Read Article
Discover a few marketing tips and strategies that the Renaissance Fair can teach today’s small business owner.

Who’s Jumping On Your Small Business Band-Wagon? - Click To Read Article
In today’s over-crowded, wildly competitive marketplace, your prospects have the choice of jumping on a variety of band-wagons. So, how can you ensure that YOUR band-wagon is the one they choose? Let’s take a few cues from Mr. P.T. Barnum himself:

Drive Your Way To Social Media Success - Click To Read Article
Discover why learning to drive and learning social media are the exact same process.

What Impression Is Your Small Business Making? - Click To Read Article
What first impression is your small business making? Discover “clues” that you may need to revamp your image.

12 Steps To Writing Better Ad-Copy - Click To Read Article
If your products or services aren’t selling…sometimes it’s all about the ad-copy.

Tell Your Small Business Story - Click To Read Article
Connect with your prospects and your customers on a deeper level by sharing the story behind your small business.

Are You Spamming Your List? - Click To Read Article
Like most small business owners, you’re probably putting a lot of time and energy into building your email list.

Who Is Responsible? - Click To Read Article
You need to ask yourself the question, why are you living the life that you are living right this very moment?

The Game Called Public Relations - Click To Read Article
Discover how to play the game of public relations

Take Action, Even When You Aren’t In The Mood - Click To Read Article
It’s time to move your small business forward by taking action, even if you aren’t in the mood.

3 Twitter No-No’s - Click To Read Article
Even though there are countless ways that you can use Twitter to build your small business, there are also some obvious activities that you want to avoid at all costs.

15 Press Release Topics For the Small Business Owner - Click To Read Article
The press release of yesterday has died a sudden death and in its place is the new press release that caters to the small business owner on a shoestring marketing budget.

How To Make Online Forums Work For You - Click To Read Article
There are literally thousands of forums on the internet. If used correctly, forums can be a very powerful way to promote your business and/or services on a shoestring budget.

5 YouTube Time Management Tips - Click To Read Article
Video marketing through YouTube can be an incredibly powerful way to attract new business and customers for the small business owner operating on a shoestring marketing budget.

10 Public Relation No-No’s - Click To Read Article
If you are going to get involved with Public Relations, then it’s smart to understand some of the rules surrounding the industry.

6 Reasons Your Small Business Needs a Public Relations Campaign - Click To Read Article
Discover six important reasons your small business needs to engage in a public relations campaign.

7 Concepts the Media Loves - Click To Read Article
Even if your media attempts have been less than desirable, don’t despair, there are several proven ways to catch the media’s eye and undivided attention.

10 Simple Blog Promotion Strategies - Click To Read Article
The good news is that in today's new media environment, it's easier than ever to begin bringing visitors and traffic back to your blog.

7 Blog Ideas For Non-Writers - Click To Read Article
Always remember that one of the best parts of blogging is that there are no “hard and fast” rules. Here are 7 ways to have a successful blog even if you don't like to write.

12 Reasons Your Small Business Needs a Twitter Presence - Click To Read Article
Discover why your small business needs a strong Twitter presence.

What Small Business Owners Can Learn From Kiosk Salespeople - Click To Read Article
For small business owners there’s a lesson to be learned from the aggressive and pushy kiosk sales-people. In fact, it works so well that it can increase sales by up to 70%.

10 Reasons Why Your Small Business Needs A Facebook Fan Page - Click To Read Article
As Facebook gains in popularity on a daily basis, small business owners are quickly realizing that they must create a Facebook fan page in order to keep their brand in front of prospective customers and clients.

Developing An Effective Marketing Campaign - Click To Read Article
Whether you are selling a product or service, there are four powerful marketing principles that are essential to your success. Although these marketing principles are fairly simple, once applied they can be incredibly powerful tools for building your small business.

7 Tricks to Creating Powerful Ad-Copy - Click To Read Article
As a small business owner, at one time or another, you will need to create a compelling ad. It doesn't matter if your ad is a sales brochure, email announcement or a newspaper ad, ultimately, your ad-copy must grab your prospect's attention, produce a desired emotional response that urges them to take action.

10 Unique Ways To Brand Your Small Business - Click To Read Article
If you want to truly succeed and skyrocket your biz to the top, then you need to create a powerful and memorable brand that your prospects believe in.

Let Your Small Business Personality Shine - Click To Read Article
It’s imperative for small business owners to discover a way for prospects to get to know them beyond that first impression. Fortunately, with the vast array of marketing tools available, this isn’t a difficult task to accomplish.

Effective Email Marketing - Click To Read Article
There are a number of key factors to keep in mind when using email as a marketing tool.

Using Testimonials As a Marketing Tool - Click To Read Article
One of the best ways to beat your competition and convince your prospects that you’re the real deal (all on a shoestring budget) is to tap into the power of testimonials.

Marketing On YouTube In Just 60 Minutes a Week - Click To Read Article
Video marketing through YouTube can be an incredibly powerful way to attract new business and customers for the small business owner operating on a shoestring marketing budget.

7 Tips For Marketing On YouTube - Click To Read Article
YouTube is taking the industry by storm. It seems that anyone and everyone is beginning to make a statement on YouTube. So the question is, as a small business owner should you market your small business through YouTube?

You're Invited To The Social Media Party! - Click To Read Article
If you’re a small business owner, you’re probably aware that social media marketing is all the rage right now. Not only is it popular for personal use, but also for savvy business owners looking for ways to market their businesses efficiently and economically.

Marketing Through Your Signature File - Click To Read Article
Many small business owners misuse this simple and highly effective shoestring marketing strategy to build their business. They don’t understand the marketing opportunities that abound within a simple signature file.

7 Time-Management Strategies For The Social Networking Professional - Click To Read Article
One of the most common problems for new business owners is managing their time when using free marketing strategies. Many individuals feel that free marketing, specifically social media marketing, is too time-consuming and overwhelming.

Building Powerful Relationships With Your Prospects - Click To Read Article
Most small business owners expect their prospects to commit to a serious relationship with them before they even know them. However, before your prospect makes a commitment, they want to get to know you. Here are ways to accomplish this.

80/20 Marketing - Click To Read Article
About 80% of your marketing results come from 20% of your marketing efforts. If you can correctly identify the 20% of your marketing that works, you will save an incredible amount of time in your business. And as any good shoestring marketer knows, time is money.

5 Ways To Create a Powerful Press Release - Click To Read Article
Online press releases are a powerful tool for the small business owner operating on a shoestring budget. Obviously, press releases alert the media about your newsworthy event, product or service, but they also can provide SEO benefits, allowing your target market to learn about you as well.

Ten Tips For Writing Copy That Sells - Click To Read Article
If you’re going to write an ad that generates a dynamic and powerful response, follow the ten tips to ensure your success.

How To Create Ad-Copy That Sells - Click To Read Article
Whether you are writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place. Although these four elements are fundamentally different, when combined, they produce a highly effective marketing message. Once you are able to master these important techniques, you will have the recipe to create ads that sell.

How to Market Your Small Business For Free - Click To Read Article
Discover why free marketing is essential to today's small business owner.

3 Tips For Marketing Through The Noise - Click To Read Article
Every single day, consumers are exposed to over 3,500 advertisements in magazines, newspapers, billboards, television, radio and the internet. As a marketer you have an incredibly difficult task to accomplish: you need to find some way to get through all the "noise" and grab your prospect's attention.





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