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The Power and Influence of Press Release Marketing to Promote Your Brand
| Guest post by: Julie Weishaar |
Article Overview: Has your company done anything "newsworthy" lately? Have you improved or added a product line to your business? Have you moved to larger more accessible headquarters? Have you added a noteworthy member to your staff? Are you just starting out and want to announce the launching of your brand and/or website? If the answer to any of these questions is "yes," then you are in a position to benefit from writing and distributing a press release.
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Free Download - Are You Using The Power of Video to Promote Your Brand? By Julie Weishaar |
The Power and Influence of Press Release Marketing to Promote Your Brand
What is a press release? It is the dissemination of information or the communication of something newsworthy to the press. At least that was the traditional definition of a press release. Today, we have the ability to reach a huge audience via the Internet. Would it be beneficial for a member of the press to help promote our product or service? There is no question that it would be. But while we wait for someone from CNN to knock on our door, we can create our own press and distribute it widely on the web for maximum brand exposure.
Has your company done anything "newsworthy" lately? Have you improved or added a product line to your business? Have you moved to larger more accessible headquarters? Have you added a noteworthy member to your staff? Are you just starting out and want to announce the launching of your brand and/or website?
If the answer to any of these questions is "yes," then you are in a position to benefit from writing and distributing a press release.
It is now the year 2010 and surely everyone has heard of or knows - at least to some extent - what Search Engine Optimization (SEO) is and recognizes the value of driving traffic to your website. Increasing search engine rankings can be a very valuable marketing tool to a small business and press release marketing offers a cost-effective (how does free sound?) vehicle for such a marketing initiative. Prlog and onlineprnews are two examples of free press release submission sites.
For maximum SEO, tweet a link to your press release on one of the sites it appears on, post a link on the social networking sites you belong to, and be sure to post a link from your own website and blog. Your press release will also be picked up by others which will get you even more exposure.
You can write another press release when you have something additional of interest to report. Be careful not to write a press release about something mundane or of interest to only you and your family. Manage your reputation and earn your credibility online by controlling the content you choose to share.
The Internet opens up an enormous arena to help you promote your brand; take advantage of it and write a press release.
5 Benefits of Publishing a Press Release
Search Engine Optimization Techniques
How To Write A Killer Press Release
Learn How to Write a Press Release Correctly
Using Press Releases in Your Small Business Marketing Plan
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About the Author: Julie Weishaar RSS for Julie's articles - Visit Julie's website Julie is a creative and highly qualified Marketing professional with a broad-based background encompassing exceptional work ethic, proven creative marketing techniques and commitment to corporate objectives. Proactive manager, team builder and tactical planner with the ability to attract and secure key players in building strong and lasting business relationships. http://blog.newhorizons123.com
Click here to visit Julie's website   Blogging Why Arent They Playing in My Sandbox Social Media Marketing A Necessity or a Necessary Evil More Benefits of Article Marketing for Small Business Owners What exactly is social media marketing Social Networking You Are Your Brand |
Related Forum Posts
Re: Why Some Websites Sell and Others Don’t?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
PPC
Article Marketing
SEO
Press Release
Banner Ads
Forum Posting
Classified Advertising
Media Buying
Solo Ads
and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Press Release Builder Tool
- Hi Shri - I would be happy to. What do you need from me? Please PM me the details.
Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees.
- Hi Mary,
Maybe you have something New to offer.
You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it.
Just an idea.
Be blessed
Beat
Re: Looking to outsource my sales
- With a budget of $1,500 I know a guy in India who will do all these works on your website for you
SEO
Articles writing
Article Submissions
Forum Postings
Website Submissions
Press Release
Link Exchange
Video Submission
If interested pm me and i send you his linl
Re: And Software?
- [quote="Takuya":e2n4run5]
I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event.
Tak[/quote:e2n4run5]
Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get:
"The server at hop.clickbank.net is taking too long to respond."
So, could someone elabourate on this?
Thanks.
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