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Julie Weishaar Articles

Guest post by: Julie Weishaar

Are You Using The Power of Video to Promote Your Brand? - Click To Read Article
Video is quickly becoming the message medium of choice for all business owners. Are you using videos to promote your brand? If not, why not?

The Convergence of Personal Branding and Corporate Image – or Not? - Click To Read Article
In today's new world of technology and Internet marketing, do companies have a right to censor their employee's use of social media in promoting their own personal brand?

Make Sure the Shoe Fits.... - Click To Read Article
There are a multitude of options available both online and offline to use as part of your marketing strategy, but if you, as a small business owner, can't put yourself in the shoes of your potential target, your marketing message will fall on deaf ears.

If Operating Rooms Were Run Like a Small Business... - Click To Read Article
What do operating rooms and small businesses have in common? Not much from my current perspective having spent the last few days and nights at a major NYC hospital. However, operating rooms, more specifically the surgeons in the operating rooms, can learn plenty from small business best practices.

Keeping up with the Social Media Revolution - Click To Read Article
Social media marketing has totally transformed the landscape of the business world today. Companies need to understand it, embrace it and utilize it in the most beneficial manner for their specific industry niche and business situation.

Customer Reviews: A Double-Edged Sword - Click To Read Article
Customer reviews, both solicited (sections included on your website) and unsolicited (conversations taking place on social networking sites and industry forums) provide feedback to business owners about how their brand is being perceived and experienced. If acted upon to provide a better product or service, they will improve your company's offering(s) and will enhance the shopping experience for potential customers who want more information.

Satisfying Customers is Key in Managing Small Business Brand Reputation - Click To Read Article
In order to better align your customer's perceptions with your intentions, it is important to actively listen to them. What are their concerns? What are their needs that you might not be fulfilling? Remember that "the customer is always right" even when they are wrong. There will be times when you as a small business owner will be unable to please a customer, perhaps because their request is unreasonable. There are some customers who will just never be satisfied. As a business owner, you have to just accept the fact that you can't make some people happy. However, as long as you handle their complaints respectfully and apologetically where appropriate, you will hopefully be able to thwart any negative publicity stemming from their dissatisfaction.

Good Marketing and Stellar Customer Service Key to Small Biz Success - Click To Read Article
Businesses that don't have the cash flow to build brand recognition with brand management and advertising can still compete. The opportunity to differentiate lies in Internet marketing and sales tools. Here are a few guidelines in helping develop a successful shopping experience from decision to purchase.

Why do I need to do Internet Marketing? - Click To Read Article
Why do some business owners still resist Internet marketing. Perhaps because they don't have the time to devote to it or is it because they just don't "get it"?

Social Networking: You Are Your Brand - Click To Read Article
How you portray yourself on the world wide web is a major contributing factor in your personal brand. For the small business owner, their personal brand is also their company's brand.

Are you an Active Listener? - Click To Read Article
Using good listening skills is very important in our personal lives as well as our professional lives.

Small Business Internet Marketing: - Click To Read Article
It is human nature to sometimes become paralized into inaction when faced with too many options to choose from. However, for the small business owner, doing nothing can have a negative impact on company productivity. Don't be caught in the "deer in the headlights" trap.

Small Business Internet Marketing: The Entrepreneurial Dichotomy - Click To Read Article
There are certain common characteristics shared by many entrepreneurs that are effective in helping them achieve their goal of success. However, sometimes these same traits also have negative consequences.

More Benefits of Article Marketing for Small Business Owners - Click To Read Article
More Reasons Why Small Business Owners Should Harness the Power of Article mMrketing.

Small Business Internet Marketing: Stop – Breathe - Plan! - Click To Read Article
Small business owners are often overwhelmed by the vast number of options available on the web for promoting their brand. What and how can they deal with this?

Top Reasons Why A Small Business Owner Should Consider Outsourcing Their Internet Marketing Initiatives - Click To Read Article
Small business owners have a hard enough time trying to get all their work done on a daily basis. Creating and implementing an effective marketing strategy can be very challenging.

Article Marketing For Small Business Owners: Promote Your Brand - Click To Read Article
Article writing is a very effective marketing tool that can help small business owners reach their target market.

Small Business Internet Marketing Does Not Mean Throwing Successful Babies out With the Bathwater - Click To Read Article
First small business owners need to take stock of what their current marketing initiatives are and analyze their success rate. Are your current programs attracting qualified leads? If something is working, keep doing it - even if it is not on the Internet.

The Power and Influence of Press Release Marketing to Promote Your Brand - Click To Read Article
Has your company done anything "newsworthy" lately? Have you improved or added a product line to your business? Have you moved to larger more accessible headquarters? Have you added a noteworthy member to your staff? Are you just starting out and want to announce the launching of your brand and/or website? If the answer to any of these questions is "yes," then you are in a position to benefit from writing and distributing a press release.

Technology Has Gone Too Far! - Click To Read Article
Modern technology has gone too far this time with Blogger's Automated Classification System.

Social Media Marketing: A Necessity or a Necessary Evil? - Click To Read Article
There is an ongoing debate about whether or not social media marketing has value. If one truly understands what social media is and manages their expectations about what it supposed to do, the answer should be quite clear.

What exactly is social media marketing? - Click To Read Article
Social media marketing is really no different than social networking off the internet. When you attend a trade show or a company event, you are networking in a social environment with the desired result being to increase your customer base. Companies that sponsor golf outings, company picnics and other social events, often invite employees, customers and potential customers. What do these three groups of people do at these events? They socialize and network. Although some may develop friendships at such events, the main reason for and ultimate goal of such events is to increase the bottom line - meaning the company's profits.

Tell Me Again Why I Should Use Social Media Marketing? - Click To Read Article
In order to be successful in branding, you first need to understand the needs and wants of your target market. Like anything else in life, there can be a huge difference between what message is intended to be communicated and the perception of that message. The reality is the perception - the intention is not. How can a company know what the consumers' perception is? That is where social media marketing comes into play. The world has changed. Let's face it folks.

Blogging: “Are you Human”? - Click To Read Article
Modern technology is great when it benefits us and makes our lives easier. But at what point does has this technology gone too far?

Blogging: Why Aren’t They Playing in My Sandbox? - Click To Read Article
So you decide you will jump on the bandwagon and start writing a blog. You take great pains in creating interesting and valuable content but you can't understand why no one is visiting your blog. Why? The answer is simple. In order for someone to visit your blog, they first have to know it is there.





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