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Blog Marketing: 4 Best-Kept Secret Strategies to Double Your Blog Subscribers

Written by: Donna Gunter

Article Overview: Many blog readers still prefer to get blog updates via email. Since I have no idea of how many people read my blog through an RSS reader, as there is no way to track that number, I began to do some research on how to better harness my blog subscribers and increase my subscriber base. The solution was easier than I imagined, using the service I already use for email marketing. Here are the 4 strategies you can implement to double the number of blog subscribers to your blog:

Blog Marketing: 4 Best-Kept Secret Strategies to Double Your Blog Subscribers

Despite the popularity of RSS feeds, it seems as though many blog readers still prefer to get blog updates via email. I know that I do, if the 21,000+ unread blog posts in my Bloglines account is any indication. Plus, I have no idea of how many people read my blog through an RSS reader, as there is no way to track that number. Having realized these facts, I began to do some research on how to better harness my blog subscribers and increase my subscriber base.

The solution was easier than I imagined, using the service I already use for email marketing, GetMoreClientsAutoresponder.com. This service has now built in a blog marketing feature that is included at no extra charge with your email marketing account. Unlike the other blog-to-email subscriber services out there, this one permits me total access to my subscribers and well as total control of how the email broadcasts look.

Here are the 4 strategies you can implement to double the number of blog subscribers to your blog:

1. Blog newsletter. Your blog's success depends largely on your ability to drive visitors to it to read your posts, click on your ads, and purchase your products and services. With a blog newsletter, you can merge the best of email and RSS and convert your blog's RSS automatically to an email newsletter. You can schedule your blog newsletters to publish on a regular basis, or as you publish new posts. You can also track web site clicks using your own domain name, and see who clicks your links and opens your messages. The most powerful feature is the ability to segment subscribers based on who clicked (or didn't click) on a link and send followup emails.

2. Blog subscribe page. Just like the subscribe (or squeeze) page for your ezine, your blog needs a squeeze page, as well, to sell visitors on the value of your blog. Some visitors will get to your subscribe page from one of your posts, and others will arrive there from your signup form, where you link to your subscribe page for people who want more info before deciding to subscribe. You might even throw in a freebie for subscribing.

3. Opt-in form at end of each post. One of the most effective strategies is to place an opt-in form at the end of each post. If someone reads to the end of an article, she must have been particularly impressed with the content. So, why not make it easy for her to subscribe at the end of the post?

4. Share function. When you ask your current subscribers to share your blog, you’re likely to get new subscribers just like your current ones, who then share your blog with other people in your target market. A quick way to do this is to have a sidebar in your blog newsletter asking your readers to share the post, and then request readers to visit your blog squeeze page to receive future posts.

These four strategies for increasing your blog's readership aren't widely discussed, yet those who have used them have experienced significant gains in their blog subscriber numbers. Discover how your blog readership grows by implementing just one of these strategies today!

Related Articles
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  10 Simple Blog Promotion Strategies
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  Increase Blog Subscribers in 7 Easy Steps
  How to Guest Blog

Article Tags: aWeber, blog newsletter, blog readers, blog subscribers, blogging, Donna Gunter, Get More Clients Online, OnlinbebizUcom, RSS feed



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Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.
Jen's Blog - Spam protection - Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.
Blog Marketing Anyone? - Hi Kevin I suppose you could use the same SEO principles on a Blog as you can for a website but the more content you have within your Blog, the better rankings/traffic you would receive. Would you have time to write a full length article with tips in it every day or second day to get the article count rolling over every week? I would also like to know if anyone has had any experiences with marketing blogs and the traffic they received.


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