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Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways

Guest post by: Donna Gunter

Article Overview: One of the quickest ways to build your email marketing list is by creating an ethical bribe, or a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site:

Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways

One of the quickest ways to build your email marketing list is by creating an ethical bribe, or what I refer to as a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box.

What are the two most important characteristics of an effective client attraction device? It must provide the solution to at least one of the problems of your target market and utilize the keywords that your target market might use when seeking this type of solution. Secondly, your offering must have a high enough perceived value that your visitors would be willing to pay for it.

I routinely opt into many lists just to get the client attraction device. More times than not, the giveaway is simply a long reiteration of a problem, with the solution being available for purchase on the web site. This is the WRONG way to introduce yourself to prospects. Don't be afraid to share some solutions with your prospects -- it's part of developing the Like, Know and Trust factor with them. If you are truly an expert in your field, the info you share for free is only the tip of the iceberg of the variety of solutions you can provide to your prospects.

What is the easiest way to create your own client attraction device? Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site:

1. Audio of a presentation. Hold a teleclass on a particular topic and record it, or simply record a presentation with audio recording software on your computer. An audience isn't necessary for a good recording -- it is quality content that is the key.

2. Interview of an expert. Request to interview a noted expert in your target market. Ask the expert questions, or pull questions from a pre-assigned list you've been given. Record the interview and have it transcribed to create a two-part giveaway.



3. Special report or ebook. A special report is simply a short PDF report that runs between 2-5 pages. You can create this pretty easily by writing an article that's 1500-2000 words. Typically an ebook is longer than a special report, combining several articles, or topics, to make a more complete overview of a topic. Format it to be easily read and add a bio page and and upsell page and your report is complete.

4. Checklist. A checklist is a 1-2 page PDF file that walks someone through a to-do checklist to complete a task. To create a checklist, simple outline the steps required to complete a particular task and insert a checkmark box in front of each so that the user can print out the list and mark off the steps as they are completed.

5. Video. Using video to promote your business is one of the hottest Internet marketing strategies today. You can create an info video that is a training or tutorial video made by using video screen capture software, or record yourself answering questions or presenting a topic with an inexpensive video camera. Upload it to your site or to one of the video hosting sites, and you've got a new client attraction device to give away.

6. Software. For as little as $50, you can hire a programmer to create a simple piece of software to help your prospects automate a task or solve a problem. Another option is to buy a license for some inexpensive software that you can then distribute as you wish.



7. Rolodex (Resources) list. Once you have developed a relationship with your prospects, invariably you will get asked to make recommendations for vendors to perform certain tasks. Because this list is valuable in that you have already gone through a number of services to find just the right provider and are thus saving your prospects hundreds of dollars and hours of time, create a list of these providers in a PDF document.

8. Templates. Templates are another time-saving device that prevents your prospects from having to reinvent the wheel. Package together templates you regular use, like templates for telephone followup calls, emails, email newsletters, to-do list, budgets, etc. Anything that will let your prospect use as a model for developing her own version will be greatly appreciated.

9. Worksheet/workbook. Sometimes information is better delivered in a format where the prospect can jot down ideas, answer questions, or brainstorm. A PDF worksheet or workbook is the ideal format for that to happen. Create a document with a series of questions and space to answer the questions, along with a bit of introductory text to set up the question, and you've created a useful workbook.



10. Ecourse. An ecourse is a series of emails that deliver information over a specific course of time via email. Your ecourse can last as short as 3 days or as long as 52 weeks. Once you pick a topic, simply determine the number of points that you want to make as you discuss the topic, and then create an email that thoroughly explains each point. Put the emails together in a sequence in your email marketing program and you have an ecourse.

If you simply request visitors to opt into your ezine list or your blog list, you're not maximizing the work that your web site can do for you. Add a client attraction device to your opt-n box and watch your list grow!

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  How to Get 95% of Your Clients from Internet Marketing

Article Tags: client attraction device, Donna Gunter, email list, email marketing, ethical bribe, free giveaway, Get More Clients Online, OnlineBizUcom



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Re: New member from the USA - [quote="Ethical":cf54b60n][quote="Mal Tindle":cf54b60n]Hi Ethical, Welcome to the forum, it's good to see new people getting involved in any forum and you have picked one of the very best. I haven't been a member too long but am a regular now because of the support and resources available here which are most impressive. I see you work in the recycling of ink cartridges and I wish you well with that and attracting traffic to your site. best wishes, Mal.[/quote:cf54b60n] Thanks for your welcome,Mr.Mal,are you located in the USA,or the UK o'GB.or some other locale?,and if may I have your permission to ask,What kinda(kind of) entrepreneurship are you involved with?,as anything in life,education,and correct info...is the key to success,and Profesional forum attendance,is enlighting.Thanks again for your welcome.[/quote:cf54b60n] Hi Again Ethical, Thank you for your reply, I live in the UK and don’t have a product as such to sell like you but I am an Internet Marketer and owner of the ‘Work From Home Gems’ site below. I specialise in finding and recommending different ways to make money on the internet as an affiliate. I very much enjoy working in this sector and hope to work full time from home in the future. Don’t forget to set up your signature as recommended by GT above as this is a simple way to ad the URL of your website and this will show on every post you make, best wishes, Mal.
Re: New member from the USA - Hi Ethical, Welcome to the forum, it's good to see new people getting involved in any forum and you have picked one of the very best. I haven't been a member too long but am a regular now because of the support and resources available here which are most impressive. I see you work in the recycling of ink cartridges and I wish you well with that and attracting traffic to your site. best wishes, Mal.
Re: An Assessment Tool for Making Dreams Come True - Sounds a bit like getting what you want through the Laws of Attraction aka LOA. I've seen people use mind visuals to expedite goals such as: (Affiliate links removed by forum administrator) You can also cut and paste magazine pics. When I remember to use them, they are VERY effective. It may take a few weeks, monhts or even years but it comes together beautifully and perfectly. The more often you do it, the faster it happens. Be sure you know what you want! A study with measurable results would be nice. I just don't have the schedule for it though. Good Luck!
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